Book A Manual SEO Audit for your website
Stop risking your reputation in the new era of AI search. Hobo provides the expert human oversight required to deliver durable results for your clients, seamlessly under your brand.
A Seamless Extension of Your Team
Hobo, based remotely in Greenock, Inverclye Scotland, provides SEO services to businesses all over the world. It partners with digital, creative, and development agencies to serve as their on-demand SEO expert department. Hobo handles the complex strategy reporting and project management, giving you the confidence to lead your clients through the evolving landscape of AI-driven search.
We operate in one of two ways:
- The Silent Partner (White-Label): We work invisibly in the background. Our expert analysis, AI-powered insights, and strategic reports are delivered to you to present as your own.
- The Strategic Partner: We join your client calls as your agency’s “Head of SEO,” lending our 20+ years of authority to explain complex topics like AI’s impact on search, strengthening your client’s trust in your agency.
This partnership is for agencies that need:
- An expert strategy that prepares their clients for Google’s Search Generative Experience (SGE) and AI-driven results.
- Enterprise-level SEO insights without the six-figure overhead of a senior hire.
- Expert oversight for technically complex site builds and critical migrations in a modern search environment.
Our Engagement Model for Agencies
Our process is built on a sophisticated blend of veteran human expertise and cutting-edge AI.
- The AI-Powered Cyborg Audit: We deploy the proprietary Hobo Marketing Cyborg. This fuses Shaun Anderson’s intuition as an SEO expert with proprietary AI tools, automation, and custom scripts. This hybrid approach allows us to analyse data and uncover opportunities at a scale and depth that is simply impossible for a human, or AI, to achieve alone, as laid down in the book Hobo AI SEO 2025.
- Future-Proof SEO Project Management: We manage the day-to-day execution of a strategy designed not just for today’s algorithms, but for the AI-centric search of tomorrow. We focus on building genuine E-E-A-T (Experience, Expertise, Authoritativeness, Trust) to create a defensible moat around your clients’ organic visibility.
- Performance Reporting That Proves Value: We provide clear, insightful performance reports focused on the metrics that matter. We help you explain the “why” behind the results, empowering you to lead confident, strategic conversations with your clients about their long-term success.
Let’s Grow Your Agency Together
Your initial call is a confidential, no-obligation discussion with Hobo’s founder, SEO expert Shaun Anderson. We’ll discuss how our unique blend of human expertise and AI-powered analysis can help your agency navigate the future of search.
At Hobo, we protect your client relationships as if they were our own.
Save Hours and £££s on SEO Reporting
Save hours and £££s on client reporting. The Hobo SEO Auditor delivers automated, whitelabel SEO reports from GSC data. Built for busy consultants and agencies.
The automated whitelabel report generator for SEO pros. Hobo SEO Reporting transforms GSC data into actionable client reports, saving you time every week.
Shaun Anderson is an SEO specialist with 25 years of experience. Shaun was a keynote speaker at SMX Paris in March 2026.
Writer of the Hobo SEO Blog, a resource that has attracted over 8 million visitors (including email, RSS and other channels it came to about 12 million) and was ranked the #1 Best UK SEO Blog by Feedspot in July 2025.
Based in Greenock, Scotland, Shaun was ranked the #1 SEO influencer in Scotland in 2025 and has been featured by Search Engine Journal numerous times as a Top SEO Expert to follow.
As the creator of tools like The Hobo SEO Dashboard, the Premium SEO Checklist, and the author of 4 ebooks, including Strategic SEO and Strategic AI SEO, Beginner SEO and Technical SEO, his work is rooted in a strict adherence to Google’s guidelines, providing actionable, “white hat” strategies for thousands of businesses ranging from small sites to large enterprises.
Recent Case Study: Searchable.com
Shaun was publicly involved as an independent special adviser in helping launch Searchable.com after being approached by Mr Chris Donnelly, alongside Mr Sam Hogan and Mr Arya Nagabhyru (the 3 founders of Searchable) to work with the team in the months before launch to help fine-tune their SEO-based analysis systems and align the platform with Google’s Search Quality Evaluator Guidelines.
Searchable is a UK-based AI performance marketing platform that helps brands optimise their visibility across AI-driven search engines like ChatGPT, Google AI Overviews, and Perplexity. It allows marketers to track brand mentions, citations, and product listings within conversational AI results.
Shaun worked alongside Sam in optimising the first public version of the Searchable site, ensuring this new entity got off the ground as fast as possible on launch day.
Latest Launch: ThisisAgency.ai
Shaun launched his own, solo-built agentic marketing system ThisisAgency.aiin private beta on May 1st 2026. ThisisAgency.ai is currently in public beta, and operationalises what Shaun learned from the Google API leaks, working with various startups in 2025/26 and over 25 years of experience in SEO.
