If you are a website owner or website development manager looking for a free SEO checklist, look no further.
The Hobo SEO Checklist is a collection of online spreadsheets to help you manage your SEO project from both a site-wide level and a page-level perspective. There is a Public, Pro and Premium version.
Altogether, the tabs in the Hobo SEO checklist map out an SEO project in a manner that leaves no critical element overlooked.
The author has audited thousands of websites over 20 years as a practicing, professional SEO.
You can access the spreadsheet in Google Sheets, and you go to “File > Make a copy”.
The free SEO checklist contains a:
- Technical SEO audit checklist
- User Experience checklist
- Website Quality checklist
- Main Content Quality Checklist
- Page Level SEO checklist
- Local SEO checklist
- Links on your site checklist
- Keyword research checklist
- Competitor research checklist
- Spam checklist
- Google Webmaster guidelines
- SEO starter guide
Subscribers can also download a free Microsoft Excel version of the checklist.
If you ignore Google guidelines, you are demoted in Google search. You do not recover past traffic levels until you address these quality issues on your site. Do not introduce quality issues listed in the checklists to your site.
By completing a multi-point check of a site like this, you can often produce a checklist of items Google is probably demoting you for. This series of checklists take you through the steps you need to do to identify website issues and maximise the performance of your website in Google.
Absolutely killer/comprehensive SEO audit template via Shaun Anderson (@Hobo_Web)
A paid version exists, but the free version is better than 99% out there. Love that it includes both website + content quality!
— Cyrus – Zyppy SEO (@CyrusShepard) July 1, 2022
Technical SEO checklist
Technical SEO is often a great place to start with SEO on a real website. For larger more complex websites, it is the first.
You can use the free technical SEO audit checklist to check your own website against Google’s technical Webmaster Guidelines.
You can read more about the technical SEO audit checklist.
SEO starter guide checklist
If you are a student of SEO, you can learn SEO using the free SEO starter guide included in the free checklist. You can use this starter guide to confidently SEO your site, no matter how big or small it is.
eCommerce SEO checklist
If you run an eCommerce store, you will need to know Google’s rules for eCommerce stores. You can use this eCommerce SEO Checklist to check your own site and gain better rankings.
Sitewide on-page SEO checklist
Every page on your website and every element on each page needs optimised lightly to maximise the potential of your website content. You can use this fee on-page SEO checklist to check your own web pages that meet Google guidelines.
Website quality rater checklist
Website quality as Google defines it in the Search Quality Evaluator Guidelines is a critical element of successful SEO.
You can use this free website quality checklist to rate your website exactly the same as a Google Quality Rater does.
Content quality checklist
Website content quality is yet another critical area of SEO.
You can use the free content quality checklist to check your website meets Google’s quality standards for the content you publish on your website.
Keyword research for beginners checklist
Review the performance of your website in search using Google Search Console, Google Analytics, and other third-party tools using this free keyword research checklist.
Task manager system
Who’s doing what? SEO often fails because of poor communication. This free tool combines your SEO checklist and web developer task list into one system to help get the work done. See the “Your SEO Tasks” tab for your initial SEO tasks.
You can make your own fully-functional copy of the Hobo SEO Checklist & Task Manager. It’s a free Google sheet you own to manage your SEO, with no ongoing costs. This system is a beta function.
Here is the tweet that launched the free SEO checklist launch on Twitter:
I’ve audited thousands of websites over 20 years as a professional SEO. Here is what you need to know about SEO in 2022 and a free tool to help you manage your projects or learn about SEO: https://t.co/WwZgEa8yBd A thread (1/10) pic.twitter.com/Abh5m3TOi4
— Shaun Anderson (@Hobo_Web) July 1, 2022
Hobo Premium SEO checklist
A premium version of the free Google spreadsheet is available. The premium version of this sheet unlocks all included spreadsheets and checklists and is updated frequently. You can review the 1000+ point premium version of the spreadsheet here.
As a subscriber to Hobo Premium SEO, you receive continual and frequent updates of the premium version of this sheet and limited support with your SEO project via email.
Using an SEO checklist FAQ
What is an SEO checklist?
An SEO checklist is a tool used to ensure that your website is optimised for search engines and follows best practices for on-page and off-page SEO. It typically includes a list of tasks, such as keyword research, meta tag optimisation, and link building, that should be completed to improve your website’s search engine rankings and visibility.
Why should I use an SEO checklist?
Using an SEO checklist can help ensure that you do not overlook any important tasks or best practices when optimising your website for search engines. A checklist can also help you stay organised and focused, and provide a framework for measuring your progress and success in improving your website’s search engine rankings.
What are some common tasks included in an SEO checklist?
Common tasks included in an SEO checklist may include:
- Keyword research and analysis.
- Optimising meta tags, such as title tags and meta descriptions.
- Improving website speed and performance.
- Creating high-quality, optimised content.
- Building high-quality backlinks from authoritative websites.
- Optimising for local search, if applicable.
- Keyword research and analysis.
How can an SEO checklist benefit my website?
Using an SEO checklist can help ensure that your website is optimised for search engines and is more likely to appear higher in search engine results pages (SERPs)..