Follow Search Engine Webmaster Guidelines (Google & Bing)

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The most popular search engines in the world like Google and Bing have webmaster guidelines for us to follow. If you do not follow these recommendations, you will not rank high for long in any of their free listings.

1. Google Webmaster Guidelines

I’ve collected a list of the most important official Google Webmaster Guidelines and recommendations. If you want to rank high in Google, you need to follow the webmaster guidelines.

1How To Add Product Structured DataLast updated 2021-10-05 UTC.
2Include structured data relevant to ecommerceLast updated 2021-10-05 UTC.
3Large site owner’s guide to managing your crawl budgetLast updated 2021-10-05 UTC.
4Automated queries Last updated 2021-10-05 UTC.
5SitelinksLast updated 2021-10-01 UTC.
6Keep a simple URL structureLast updated 2021-10-01 UTC.
7Add Structured Data To Your How-To PagesLast updated 2021-09-28 UTC.
8Learn About Google Event Schema MarkupLast updated 2021-09-28 UTC.
9Math Solvers Structured DataLast updated 2021-09-28 UTC.
10Software Application SchemaLast updated 2021-09-28 UTC.
11COVID-19 Announcements Structured DataLast updated 2021-09-28 UTC.
12Learn About Job Posting Schema MarkupLast updated 2021-09-28 UTC.
13Practice Problems Structured DataLast updated 2021-09-28 UTC.
14Employer Rating Structured DataLast updated 2021-09-28 UTC.
15Home Activities and Structured DataLast updated 2021-09-28 UTC.
16Designing a URL structure for ecommerce sitesLast updated 2021-09-27 UTC.
17Where ecommerce content can appear on GoogleLast updated 2021-09-27 UTC.
18Best practices for ecommerce in Google SearchLast updated 2021-09-27 UTC.
19Pagination, incremental page loading, and their impact on Google SearchLast updated 2021-09-27 UTC.
20Help Google understand your ecommerce site structureLast updated 2021-09-27 UTC.
21How to launch a new ecommerce websiteLast updated 2021-09-27 UTC.
22Share your product data with GoogleLast updated 2021-09-27 UTC.
23Robots Meta Tags SpecificationsLast updated 2021-09-24 UTC.
24Learn About Article Schema MarkupLast updated 2021-09-21 UTC.
25Ask Google to Recrawl Your WebsiteLast updated 2021-09-21 UTC.
26Robots.txtLast updated 2021-09-21 UTC.
27Fix Search-Related JavaScript ProblemsLast updated 2021-09-21 UTC.
28HTTP Status Codes, Network and DNS Errors, and Google SearchLast updated 2021-09-21 UTC.
29Google Images Search OperatorsLast updated 2021-09-21 UTC.
30Overview of Google Search OperatorsLast updated 2021-09-21 UTC.
31The Cache: Search Operator Last updated 2021-09-21 UTC.
32Remove pages on your site from GoogleLast updated 2021-09-21 UTC.
33How To Use the Site Search OperatorLast updated 2021-09-21 UTC.
34How To Add Breadcrumb MarkupLast updated 2021-09-21 UTC.
35Dataset Last updated 2021-09-20 UTC.
36Thin content Last updated 2021-09-14 UTC.
37What Is a Sitemap Last updated 2021-09-14 UTC.
38How To Prevent Comment SpamLast updated 2021-09-14 UTC.
39Webmaster Guidelines Last updated 2021-09-14 UTC.
40Quick Guide to SEO Last updated 2021-09-13 UTC.
41Qualify Outbound Links for SEOLast updated 2021-09-13 UTC.
42How to Get Information on GoogleLast updated 2021-09-09 UTC.
43The Basics: How Google Search WorksLast updated 2021-09-09 UTC.
44Meta & Inline Tags that Google UnderstandsLast updated 2021-09-09 UTC.
45Create a Google News SitemapLast updated 2021-09-09 UTC.
46Top Places List OptimizationLast updated 2021-09-09 UTC.
47Doorway Pages Last updated 2021-09-09 UTC.
48How to Write Titles & Meta DescriptionsLast updated 2021-09-09 UTC.
49Google Crawler (User Agent) OverviewLast updated 2021-09-09 UTC.
50Control the Content You Share on SearchLast updated 2021-09-09 UTC.
51Define Website Favicon for Search ResultsLast updated 2021-09-09 UTC.
52Scraped Content Last updated 2021-09-09 UTC.
53Submit Updated Robots.txt to GoogleLast updated 2021-09-09 UTC.
54Tags for Localized Versions of Your SiteLast updated 2021-09-09 UTC.
55Health & Government Site COVID Best PracticesLast updated 2021-09-09 UTC.
56Google Read Aloud User AgentLast updated 2021-09-09 UTC.
57Video Sitemaps and ExamplesLast updated 2021-09-07 UTC.
58Hide & Remove Images from Google SearchLast updated 2021-09-02 UTC.
59Get on Discover Last updated 2021-09-01 UTC.
60Enable Web Stories on GoogleLast updated 2021-08-28 UTC.
61Create Crawlable Links Last updated 2021-08-26 UTC.
62Build & Submit a SitemapLast updated 2021-08-24 UTC.
63Automatically generated content Last updated 2021-08-23 UTC.
64Understanding Google Page ExperienceLast updated 2021-08-19 UTC.
65Change Page URLS with RedirectsLast updated 2021-08-19 UTC.
66Site Moves & MigrationsLast updated 2021-08-19 UTC.
67How To Secure Your Site with HTTPSLast updated 2021-08-19 UTC.
68Understand How Structured Data WorksLast updated 2021-08-19 UTC.
69Consolidate Duplicate URLs with CanonicalsLast updated 2021-08-19 UTC.
70Video Best Practices Last updated 2021-08-16 UTC.
71Get videos on Google with schema markupLast updated 2021-08-16 UTC.
72SEO Starter Guide: The BasicsLast updated 2021-08-10 UTC.
73Advanced SEO Techniques & StrategiesLast updated 2021-08-10 UTC.
74Google Search Appearance Last updated 2021-08-10 UTC.
75Carousel Search Results Last updated 2021-08-10 UTC.
76Mark Up FAQs with Structured DataLast updated 2021-08-10 UTC.
77Logo Schema Markup Last updated 2021-08-10 UTC.
78Best practices for education sites in Google SearchLast updated 2021-08-10 UTC.
79Robots.txt Introduction & GuideLast updated 2021-08-10 UTC.
80How AMP Looks in Google SearchLast updated 2021-08-10 UTC.
81Understand JavaScript SEO BasicsLast updated 2021-08-10 UTC.
82Use Schema for Course CarouselLast updated 2021-08-10 UTC.
83Speakable (BETA) Schema MarkupLast updated 2021-08-10 UTC.
84Temporarily Pause Or Disable WebsiteLast updated 2021-08-10 UTC.
85Schema for Q&A Pages Last updated 2021-08-10 UTC.
86Enhance AMP Content for Google SearchLast updated 2021-08-10 UTC.
87Recipe Schema Markup Last updated 2021-08-10 UTC.
88Mark Up Movies with Structured DataLast updated 2021-08-10 UTC.
89Generate Structured Data with JavaScriptLast updated 2021-08-10 UTC.
90Google Images SEO Best Practices Last updated 2021-08-10 UTC.
91Fact Check Markup for Search Last updated 2021-08-10 UTC.
92Book Schema for Google SearchLast updated 2021-08-10 UTC.
93Enable Search result features for your siteLast updated 2021-08-10 UTC.
94Add Business Details to GoogleLast updated 2021-08-10 UTC.
95Local Business Structured DataLast updated 2021-08-10 UTC.
96Enriched & Interactive Search ResultsLast updated 2021-08-10 UTC.
97Structured Data for Job Training (BETA)Last updated 2021-08-10 UTC.
98Subscription & Paywalled ContentLast updated 2021-08-10 UTC.
99SEO for Estimated Salary DataLast updated 2021-08-10 UTC.
100Google Images SEO: License MetadataLast updated 2021-08-10 UTC.
101Explore the Search Gallery & Rich ResultsLast updated 2021-08-10 UTC.
102COVID-19 Website Tips & ResourcesLast updated 2021-08-10 UTC.
103Flexible Sampling GuidelinesLast updated 2021-08-10 UTC.
104Best Practices for Creating Web StoriesLast updated 2021-08-10 UTC.
105Add Publication Date to Google SearchLast updated 2021-08-10 UTC.
106Sitelinks Search Box Last updated 2021-08-10 UTC.
107General Structured Data GuidelinesLast updated 2021-08-10 UTC.
108Review Snippet Last updated 2021-08-10 UTC.
109SEO Guide for Web DevelopersLast updated 2021-08-10 UTC.
110Malware & Unwanted Software OverviewLast updated 2021-08-09 UTC.
111Image Rights Metadata in Google ImagesLast updated 2021-07-30 UTC.
112Featured Snippets and Your WebsiteLast updated 2021-07-30 UTC.
113Get started with signed exchanges on Google SearchLast updated 2021-07-28 UTC.
114What is an SEO expert? Last updated 2021-07-27 UTC.
115How Google Search Works for BeginnersLast updated 2021-07-27 UTC.
116Advanced Search Console GuideLast updated 2021-07-27 UTC.
117What is Robots.txt? Last updated 2021-07-27 UTC.
118Google Feedfetcher Last updated 2021-07-27 UTC.
119APIs-Google User Agent Last updated 2021-07-27 UTC.
120Guidelines for AMP on Google SearchLast updated 2021-07-27 UTC.
121Block Search Indexing with ‘noindex’Last updated 2021-07-27 UTC.
122Fix Lazy-Loaded Website ContentLast updated 2021-07-27 UTC.
123Paid links Last updated 2021-07-27 UTC.
124Create and submit a robots.txt fileLast updated 2021-07-27 UTC.
125Move a Website and Change URLLast updated 2021-07-27 UTC.
126Announce Mobile Billing ChargesLast updated 2021-07-27 UTC.
127Multi-Regional and Multilingual SitesLast updated 2021-07-27 UTC.
128Browser Compatibility TestingLast updated 2021-07-27 UTC.
129Advanced Guide to How Google Search WorksLast updated 2021-07-27 UTC.
130How Google crawls locale-adaptive pagesLast updated 2021-07-27 UTC.
131Keep redacted information out of Google SearchLast updated 2021-07-27 UTC.
132Website Testing Best Practices for SearchLast updated 2021-07-27 UTC.
133Dynamic Rendering Last updated 2021-07-27 UTC.
134Social engineering (phishing and deceptive sites)Last updated 2021-07-27 UTC.
135How To Use Search Console Last updated 2021-07-26 UTC.
136Mobile Recharge Early Adopters ProgramLast updated 2021-07-26 UTC.
137Package Tracking on Google Last updated 2021-07-26 UTC.
138Overview of SEO Guidelines Last updated 2021-07-16 UTC.
139Soft 404 errors Last updated 2021-07-15 UTC.
140Google Crawling and IndexingLast updated 2021-07-12 UTC.
141Remove your AMP pages from Google SearchLast updated 2021-07-07 UTC.
142Introduction to Indexing Last updated 2021-07-07 UTC.
143Mobile Optimization Topics Last updated 2021-07-07 UTC.
144Validate AMP Pages Last updated 2021-07-07 UTC.
145Reduce Googlebot Crawl RateLast updated 2021-07-07 UTC.
146Web Light: Faster & Lighter ResultsLast updated 2021-07-06 UTC.
147How To Prevent Malware InfectionLast updated 2021-06-25 UTC.
148Manage Large Or Multiple SitemapsLast updated 2021-06-23 UTC.
149How to Make a Mobile Friendly WebsiteLast updated 2021-06-14 UTC.
150Report Spam, Malware, or Paid LinksLast updated 2021-06-02 UTC.
151Googlebot Verification Last updated 2021-05-27 UTC.
152User-Generated Spam Last updated 2021-05-17 UTC.
153Image Sitemaps Last updated 2021-05-17 UTC.
154Affiliate Programs Last updated 2021-05-13 UTC.
155Free web hosters Last updated 2021-05-12 UTC.
156Beginners Guide to SEO Last updated 2021-04-29 UTC.
157Link Schemes Last updated 2021-04-22 UTC.
158Multilingual & International Site TopicsLast updated 2021-04-21 UTC.
159Google Safe Browsing Repeat Offenders PolicyLast updated 2021-04-14 UTC.
160Ad network support for Web Light pages in Google SearchLast updated 2021-04-14 UTC.
161Cloaking Last updated 2021-03-30 UTC.
162Google Web Story Content PoliciesLast updated 2021-03-03 UTC.
163Duplex on the Web Last updated 2021-02-25 UTC.
164Web Security Topics Last updated 2021-02-24 UTC.
165Sneaky Redirects Last updated 2021-02-24 UTC.
166Mobile Viewing on Feature PhonesLast updated 2021-02-16 UTC.
167Avoid Duplicate Content Last updated 2021-02-16 UTC.
168Rich Media File Best PracticesLast updated 2021-02-16 UTC.
169Optimize Your Website for Search EnginesLast updated 2021-02-09 UTC.
170Bloggers Last updated 2021-02-09 UTC.
171SEO Implications: Hidden Text and LinksLast updated 2021-02-09 UTC.
172What is hacking or hacked content?Last updated 2021-02-04 UTC.
173Transfer Site Hosting Without URL ChangesLast updated 2021-02-03 UTC.
174What Is Googlebot Last updated 2021-01-15 UTC.
175Malicious Websites and LinksLast updated 2021-01-14 UTC.
176Tag Website for Child-Directed TreatmentLast updated 2021-01-14 UTC.
177Irrelevant Keywords & Keyword StuffingLast updated 2021-01-14 UTC.
178Make sure Googlebot is not blockedLast updated 2021-01-12 UTC.
179Measure Your SEO PerformanceChecking…

2. Bing Search Engine Webmaster Guidelines

Bing requirements are very similar to Google’s. Bing powers Yahoo too.

QUOTE: “Following these guidelines will help your site be indexed by Bing and will help you optimize your site to increase its opportunity to rank for relevant queries in Bing’s search results.” Bing Webmaster Guidelines, 2020