Follow Search Engine Webmaster Guidelines (Google & Bing)

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The most popular search engines in the world like Google and Bing have webmaster guidelines for us to follow. If you do not follow these recommendations, you will not rank high for long in any of their free listings.

 

Google webmaster guidelines

QUOTE: “Basically, we figured that site is trying to game our systems, and unfortunately, successfully. So we will adjust the rank. We will push the site back just to make sure that it’s not working anymore.” Gary Illyes, Google 2016

Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality content and remarkable ‘white hat’ web marketing techniques with high rankings.

Conversely, it also needs to filter or penalise websites that manage to rank in Google by breaking these rules.

Google Webmaster Guidelines are not ‘laws’, but ‘guidelines’, for ranking in Google; lay down by Google. Note that some methods of ranking in Google are, in fact, illegal.

Hacking websites, for instance, is illegal in the UK and US.

You can choose to follow and abide by these rules, bend them or ignore them – all with different levels of success (and levels of retribution, from Google’s webspam team).

A White hat SEO follows Google recommendations whereas a black hat SEO ignores them.

Hobo has collected a list of the most important official Google Webmaster Guidelines and recommendations.

If you want to rank high in Google, you need to follow the webmaster guidelines.

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15 Home Activities and Structured Data Last updated 2021-09-28 UTC.
16 Designing a URL structure for ecommerce sites Last updated 2021-09-27 UTC.
17 Where ecommerce content can appear on Google Last updated 2021-09-27 UTC.
18 Best practices for ecommerce in Google Search Last updated 2021-09-27 UTC.
19 Pagination, incremental page loading, and their impact on Google Search Last updated 2021-09-27 UTC.
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50 Control the Content You Share on Search Last updated 2021-09-09 UTC.
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54 Tags for Localized Versions of Your Site Last updated 2021-09-09 UTC.
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56 Google Read Aloud User Agent Last updated 2021-09-09 UTC.
57 Video Sitemaps and Examples Last updated 2021-09-07 UTC.
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59 Get on Discover  Last updated 2021-09-01 UTC.
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72 SEO Starter Guide: The Basics Last updated 2021-08-10 UTC.
73 Advanced SEO Techniques & Strategies Last updated 2021-08-10 UTC.
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75 Carousel Search Results  Last updated 2021-08-10 UTC.
76 Mark Up FAQs with Structured Data Last updated 2021-08-10 UTC.
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92 Book Schema for Google Search Last updated 2021-08-10 UTC.
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94 Add Business Details to Google Last updated 2021-08-10 UTC.
95 Local Business Structured Data Last updated 2021-08-10 UTC.
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103 Flexible Sampling Guidelines Last updated 2021-08-10 UTC.
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107 General Structured Data Guidelines Last updated 2021-08-10 UTC.
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115 How Google Search Works for Beginners Last updated 2021-07-27 UTC.
116 Advanced Search Console Guide Last updated 2021-07-27 UTC.
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118 Google Feedfetcher  Last updated 2021-07-27 UTC.
119 APIs-Google User Agent  Last updated 2021-07-27 UTC.
120 Guidelines for AMP on Google Search Last updated 2021-07-27 UTC.
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161 Cloaking  Last updated 2021-03-30 UTC.
162 Google Web Story Content Policies Last updated 2021-03-03 UTC.
163 Duplex on the Web  Last updated 2021-02-25 UTC.
164 Web Security Topics  Last updated 2021-02-24 UTC.
165 Sneaky Redirects  Last updated 2021-02-24 UTC.
166 Mobile Viewing on Feature Phones Last updated 2021-02-16 UTC.
167 Avoid Duplicate Content  Last updated 2021-02-16 UTC.
168 Rich Media File Best Practices Last updated 2021-02-16 UTC.
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170 Bloggers  Last updated 2021-02-09 UTC.
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175 Malicious Websites and Links Last updated 2021-01-14 UTC.
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179 Measure Your SEO Performance Checking…

Bing search engine webmaster guidelines

Bing requirements are very similar to Google’s.

Bing powers Yahoo too.

QUOTE: “Following these guidelines will help your site be indexed by Bing and will help you optimize your site to increase its opportunity to rank for relevant queries in Bing’s search results.” Bing Webmaster Guidelines, 2020