Top 100 Advertising Agencies Based On SEO Performance

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I’ve been playing about with metrics from multiple third-party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on surfacing the top advertising agency sites in the world, based on search engine marketing and social media signals – the top ad agencies in the world based on SEO performance.

I don’t list all the metrics on this table below (if people are interested I will save that for another post) but I do list some of the data sources I am using below including SEMRush (of which I am affiliated) and Majestic. For technical folks, I pulled some further data using Url Profiler (I am an affiliate).

Please note: This is a work in progress. Criticisms welcome. Contact me.

Ogilvy

WPP

Razorfish

Grey

Epsilon

Interbrand

Huge

JWT

R/GA

Leo Burnett

DigitasLBi

Acosta Mosaic Group

iProspect

AKQA

Y&R

Ketchum

BBDO

McCann Erickson

DDB

FleishmanHillard


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RankAgencyAgency LinkSEMRush RankSEMRush Organic KeywordsSEMRush Organic TrafficSEMRush Organic CostRef DomainsCitation FlowTrust FlowLinkedInTwitterFacebook
1Ogilvy & Matherhttp://www.ogilvy.com/4318983562629010326974875036316,300251,009339,880
2WPPhttp://www.wpp.com/420591682627301148456262556365,196100,70458,271
3Razorfishhttp://www.razorfish.com/5842031431816427183936935028113,291113,57128,382
4Greyhttp://grey.com/257455921489421644643356445964,32111,90414,276
5Epsilonhttp://www.epsilon.com/406723871282432218723249492887,6193,3934,434
6Interbrandhttp://interbrand.com/767913060130107763812060455842,88149,70038,992
7Hugehttp://www.hugeinc.com/30026815740762674722876523053,32155,63337,035
8JWThttps://www.jwt.com/919311721910068306157165434195,24577,96256,778
9R/GAhttps://www.rga.com/5566352561935161053437475282,378123,44235,392
10Leo Burnetthttp://leoburnett.com/10519927648755236243934162193,83186,57075,971
11DigitasLBihttp://www.digitaslbi.com/uk/9141424431050043722677576381,35068,74618,736
12Acosta Mosaic Grouphttp://www.acosta.com/40772177927960107699750454828,6681,2874,938
13iProspecthttp://www.iprospect.com/14798459855658314862943586530,6778,50345,996
14AKQAhttp://www.akqa.com/8745613001081739612789495784,11979,13958,042
15Y&Rhttp://www.yr.com/10139111458981958534824959133,35543,6968,312
16Ketchumhttps://www.ketchum.com/85062498211312141002937566134,28048,53016,323
17BBDOhttps://www.bbdo.com/11833826075731187429984652137,015113,54178,060
18McCann Ericksonhttp://mccann.com/61019118117199120732714375682,81682,719112,025
19DDBhttps://www.ddb.com/12764814656837514334104957105,04365,4614,536
20FleishmanHillardhttp://fleishmanhillard.com/7669563851285853662504455351,87435,6449,587
21Blue Fountain Mediahttp://www.bluefountainmedia.com/11851784527351778102614534110,6234,0186,346
22Mindsharehttp://www.mindshareworld.com/10959525328168147423085261115,94816,3069,181
23FCBhttp://www.fcb.com/11774234647560106101574545568,68651,79918,797
24POSSIBLEhttps://www.possible.com/418082595277151411748515025,41110,5209,105
25Periscopehttp://www.periscope.com/439409892580754835754472611,56851,95311,947
26Edelmanhttp://www.edelman.co.uk/4792537849239395334223115,78875,44852,367
27Saatchi & Saatchihttp://saatchi.com/101141320993361678936934034171,30922,62655,516
28VMLhttps://www.vml.com/1264612285693227701497525524,74610,33636,408
29Havas Worldwidehttp://www.havasworldwide.com/123005121567401536976495578,61844,15018,123
30Merklehttp://www.merkleinc.com/10559837878722117431148554618,3525,1181,905
31Carathttp://www.carat.com/11195425098094159101424503777,9861,8551,530
32Starcom Mediavest Grouphttp://smvgroup.com/8954793911089207381638403674,3208,5285,854
33Mullenhttp://us.mullenlowe.com/1116353001840411474132615027,22256,744
34Isobarhttp://www.isobar.com/1597461409504752421239544548,38632,1599,450
35Deloitte Digitalhttp://www.deloittedigital.com/1100283738822040360955444128,14615,0709,834
36BBHhttp://www.bartleboglehegarty.com/1091237498149203762232475423,6154378,212
37Omnicom Grouphttp://www.omnicomgroup.com/13017649965757382529505915,19610,0311,839
38Icrossinghttp://www.icrossing.com/2050533861367413952166553599,6727,4383,757
39We Are Socialhttp://wearesocial.com/1410835341599748341464472326,55676,554114,179
40CP + Bhttp://www.cpbgroup.com/1109541581807811252453442867,27458,07027,773
41droga5http://droga5.com/7871915041266618721638341936,59351,94249,801
42Weber Shandwickhttp://webershandwick.co.uk/629915433433374704304148,15130,78316,848
43Harte Hankshttp://www.hartehanks.com/11274555880299907427504627,9926,9172,961
44gyrohttps://www.gyro.com/775731073127296759751533116,9689,4795,019
45Acxiomhttp://www.acxiom.co.uk/1148103681320645203433822,73320,7676,614
46Hill Hollidayhttp://www.hhcc.com/1210451934736154951041494916,71215,1784,512
47Rosettahttp://www.rosetta.com/112371132376958092976464819,5074,9523,240
48Performicshttp://www.performics.com/3197993024200737051434485512,6494,5922,896
49Twist Imagehttp://www.twistimage.com/426440794213481588411853488,845101,440
50Wieden + Kennedyhttp://wklondon.com/850871653498168123220117,610162,28934,932
51Wundermanhttp://www.wunderman.co.uk/691093293021805118392475,98123,28410,971
52Anomalyhttp://www.anomaly.com/68522307149218145526462016,09822,1821,442
53Horizon Mediahttp://www.horizonmedia.com/102309376907164566478442225,8373,5382,438
54Dentsu Inc.http://www.dentsu.com/3844569551571391739506214,7041,007247
55TBWAhttp://www.tbwa.com/22983985231621782029442855,075119,86363,920
56SapientNitrohttp://www.sapientnitro.com/21141051035262761055524257,00533,04125,858
57MediaComhttp://www.mediacom.com/25125617783219111061326523575,41314,98112,363
58Big Spaceshiphttp://www.bigspaceship.com/1533542702531951691866532717,04466,26511,127
59Deutsch Inc.http://www.deutsch.com/100512897950626058166472730,47922,1468,529
60MEChttp://www.mecglobal.co.uk/94079604192074128382474,80913,81514,706
61Nurunhttp://www.nurun.com/48895114398846571056505421,0525,1736,945
62Cohn & Wolfehttp://www.cohnwolfe.com/304388829216396931282505513,2618,5983,655
63MoreVisibilityhttp://www.morevisibility.com/51740833889001282496847469,0845,519839
645W Public Relationshttp://www.5wpr.com/10587020678528504731206432214,07613,1143,322
65Fantasy Interactive Inchttp://fantasy.co/4953255591106680285374711,54923,81832,439
66The Martin Agencyhttp://www.martinagency.com/1147061524778710577955442714,81323,0028,263
67Arnold Worldwidehttp://arn.com/13230813256459259711261324726,71912,6966,340
68Siegel+Galehttp://www.siegelgale.com/19505644174050212361431485212,12115,6884,716
69Apco Worldwidehttp://www.apcoworldwide.com/173090232846382191544485115,2726,3564,883
70G/O Digitalhttp://www.godigitalmarketing.com/27581945922504117561076483813,3334,5429,687
71Zenith Optimediahttp://www.zenithoptimedia.co.uk/670374932191732158391748,82614,8198,154
72Critical Masshttp://www.criticalmass.com/10047422591993406831413412,54014,0824,370
73RPAhttp://www.rpa.com/898011149105939721109043239,1625,5854,992
74180 Amsterdamhttp://www.180amsterdam.com/5784793887679678847549,3873,5124,466
75GSD&Mhttps://www.gsdm.com/16400853748962094684455113,75222,59210,638
76TMP Worldwidehttp://www.tmpw.co.uk/839745622347536228412715,0794,5012,565
77GMR Marketinghttps://gmrmarketing.com/951881338992224114555322238,7231,3069,480
78The Richards Grouphttp://richards.com/1372511163616017235617314416,31410,5287,750
79Team Onehttp://www.teamone-usa.com/117582689752424564253432212,8844,8753,055
80Burson-Marstellerhttp://www.burson-marsteller.com/178545701445317662762423343,64220,42011,294
81Cossettehttp://www.cossette.com/464121595120481038444529,78214,24919,134
82Blast Radiushttp://www.blastradius.com/6313072257704896455014,0668,9113,810
83Digitariahttps://www.digitaria.com/67225599470419658346488,60500
84Publicishttp://publicis.co.uk/949769219898293261868,4022,8754,382
85Momentum Worldwidehttp://www.momentumww.com/12436893471164658504402631,6319,00511,330
86Fallonhttp://www.fallon.co.uk/92745224205943578392114,71623,6737,262
87Maxushttp://www.maxusglobal.co.uk/849542142517120385372026,7448,8472,950
88Code and Theoryhttp://www.codeandtheory.com/1803282760434623691109533610,9939,9105,724
89Integer Grouphttp://integer.com/812603141199613085966312214,0586,1094,314
90Sid Leehttp://sidlee.com/356413104217434221599362144,24245,10993,600
9172andSunnyhttps://www.72andsunny.com/63399314027977911420482630,81540,15216,952
92MRM McCannhttp://mrm-mccann.com/1712291272464527664275334239,9805,3772,404
93Colle & McVoyhttp://www.collemcvoy.com/186722100241003189367944298,84515,8385,246
94Lowe Proferohttp://www.mullenloweprofero.com/64327173377235337484414,53812,1302,465
95Definition 6http://www.definition6.com/33489516641891388468434410,62413,8323,230
96SGKhttp://www.sgkinc.com/1142411374294148152453913,996698680
97Olsonhttp://www.olson.com/172386476460250815246442013,21615,6426,133
98Organichttp://www.organic.com/1677892954776117081220462717,0749,8131,929
99Cramer-Krasselthttp://c-k.com/201029151337521780941304512,8913,9423,935
100Motherhttp://www.motherlondon.com/8679656204692111316492320,58051,3341,291
101Hill + Knowlton Strategieshttp://www.hkstrategies.co.uk/145882991106680108402340,72011,1272,627
102Jack Morton Worldwidehttp://www.jackmorton.com/155096185752081784858472626,24613,3757,421
103Campbell Ewaldhttp://www.c-e.com/2270392553234123426040369,8437,2587,255
104MKTG Inc.http://mktg.com/1771281267443428409396313435,0151,4587,303
105MSLGROUPhttp://www.mslgroup.com/213482317734731046726462414,07710,28315,601
106Geometry Globalhttp://www.geometry.com/3037635212161708605462912,5563,12117,854
107Pereira & O'Dellhttp://www.pereiraodell.com/284401116948237643338,68811,95312,104
108Moving Brandshttp://www.movingbrands.com/269742143525913438131444218,68235,55714,638
109DAREhttp://www.thisisdare.com/2597206805916786462013,08644,4381,277
110Cheil Worldwidehttp://www.cheil.com/78302974554411071462516,1132,3068,130
11122squaredhttp://www.22squared.com/222981800327732519400411910,4557,7588,942
112Marcelhttp://www.marcelww.com/100629951366038835209,04535,38643,070
113Initiativehttp://initiative.co.uk/112477370159567178211228,8183,9143,714
114George P. Johnsonhttp://www.gpj.co.uk/130947238128856763371615,1746,8305,207
115Essencehttp://www.essencedigital.com/31652870520493616326392213,6104,8603,661
116Fred & Farid Grouphttp://www.fredfarid.com/1744449491340595402314,91325,98261,967
117Goodby Silverstein & Partnershttp://goodbysilverstein.com/208246113236042061702382223,85224,37012,985
118RAPPhttp://www.rapp.com/23097038928371903461442129,4997,21516,914
119mcgarrybowenhttp://www.mcgarrybowen.com/164760775466551557412415,25817,0767,880
120PHDhttp://www.phdmedia.com/371506127116893908455422425,3776,7663,602
121iris Worldwidehttp://www.iris-worldwide.com/3351883871905621476452612,5808,2694,483
122MacLaren McCannhttp://www.maclaren.com/13217511902261299352442020,3752,075551
123Digitas Healthhttps://www.digitashealth.com/330661847193184829242218,8709,6092,456
124Donerhttp://doner.com/15184042954344642285282110,4635,2562,854
125Bloom Marketinghttp://www.bloomagency.co.uk/29051824939956212643268,7091,108195
126TC Transcontinentalhttp://tctranscontinental.com/47329910721218541259333013,9952,2971,794
127Digital Kitchenhttp://thisisdk.com/16957228884694582371232199,77018,40410,714
128BLiNQ Mediahttp://www.cofactordigital.com/89622741544022669372112,7314,6179,693
129Deep Focushttp://www.deepfocus.net/2389124032903128333391916,2235,0372,246
130Moxie Interactivehttps://moxieusa.com/160527792492622998171312013,2904,5344,767
131GRIPhttp://www.griplimited.com/2861907144470604392110,4887,5992,677
132Brierley & Partnershttp://www.brierley.com/57765123987813525237219,222932601
133Mullen Lowe Grouphttp://mullenlowegroup.com/90274968742135233312323,77413,60927,966
134Cakehttp://www.cakegroup.com/1182628255276583280332111,5584,0321,156
135Match MGhttp://www.matchmg.com/1623815148154316734229,1304661,810
136Rethinkhttp://rethinkcanada.com/16486871555141261215241911,07917,9364,009
137Carmichael Lynchhttp://carmichaellynch.com/28036010622428340490252010,1899,9834,881
138BI Worldwidehttp://www.biworldwide.co.uk/18300624380382317331214,7703,0291,653
139360ihttps://360i.co.uk/23784057583511097510735,25329,29520,929
140Taxihttp://taxi.ca/82728497351512341287201733,43823,5804,376
141The Marketing Storehttp://tms.agency/259732326359031221315,9174,3551,484
142BFG Communicationshttp://bfgcom.com/3667505521678112729622149,4283,8973,065
143Love Communicationshttp://lovecomm.net/964114645406187103181214,5312,1710