Top 100 Advertising Agencies Based On SEO Performance

Published: May 19th, 2016

I’ve been playing about with metrics from multiple third-party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on surfacing the top advertising agency sites in the world, based on search engine marketing and social media signals – the top ad agencies in the world based on SEO performance.

I don’t list all the metrics on this table below (if people are interested I will save that for another post) but I do list some of the data sources I am using below including SEMRush (of which I am affiliated) and Majestic. For technical folks, I pulled some further data using Url Profiler (I am an affiliate).

Rank	Agency	Agency Link	SEMRush Rank	SEMRush Organic Keywords	SEMRush Organic Traffic	SEMRush Organic Cost	Ref Domains	Citation Flow	Trust Flow	LinkedIn	Twitter	Facebook
1	Ogilvy & Mather	http://www.ogilvy.com/	43189	8356	26290	103269	7487	50	36	316,300	251,009	339,880
2	WPP	http://www.wpp.com/	42059	16826	27301	14845	6262	55	63	65,196	100,704	58,271
3	Razorfish	http://www.razorfish.com/	58420	3143	18164	271839	3693	50	28	113,291	113,571	28,382
4	Grey	http://grey.com/	25745	5921	48942	164464	3356	44	59	64,321	11,904	14,276
5	Epsilon	http://www.epsilon.com/	40672	3871	28243	221872	3249	49	28	87,619	3,393	4,434
6	Interbrand	http://interbrand.com/	76791	3060	13010	77638	12060	45	58	42,881	49,700	38,992
7	Huge	http://www.hugeinc.com/	30026	8157	40762	67472	2876	52	30	53,321	55,633	37,035
8	JWT	https://www.jwt.com/	91931	17219	10068	3061	5716	54	34	195,245	77,962	56,778
9	R/GA	https://www.rga.com/	55663	5256	19351	6105	3437	47	52	82,378	123,442	35,392
10	Leo Burnett	http://leoburnett.com/	105199	2764	8755	2362	4393	41	62	193,831	86,570	75,971
11	DigitasLBi	http://www.digitaslbi.com/uk/	91414	2443	10500	4372	2677	57	63	81,350	68,746	18,736
12	Acosta Mosaic Group	http://www.acosta.com/	40772	1779	27960	107699	750	45	48	28,668	1,287	4,938
13	iProspect	http://www.iprospect.com/	147984	5985	5658	31486	2943	58	65	30,677	8,503	45,996
14	AKQA	http://www.akqa.com/	87456	1300	10817	3961	2789	49	57	84,119	79,139	58,042
15	Y&R	http://www.yr.com/	101391	1145	8981	9585	3482	49	59	133,355	43,696	8,312
16	Ketchum	https://www.ketchum.com/	85062	4982	11312	14100	2937	56	61	34,280	48,530	16,323
17	BBDO	https://www.bbdo.com/	118338	260	7573	11874	2998	46	52	137,015	113,541	78,060
18	McCann Erickson	http://mccann.com/	61019	1181	17199	12073	2714	37	56	82,816	82,719	112,025
19	DDB	https://www.ddb.com/	127648	1465	6837	5143	3410	49	57	105,043	65,461	4,536
20	FleishmanHillard	http://fleishmanhillard.com/	76695	6385	12858	5366	2504	45	53	51,874	35,644	9,587
21	Blue Fountain Media	http://www.bluefountainmedia.com/	118517	8452	7351	77810	2614	53	41	10,623	4,018	6,346
22	Mindshare	http://www.mindshareworld.com/	109595	2532	8168	1474	2308	52	61	115,948	16,306	9,181
23	FCB	http://www.fcb.com/	117742	3464	7560	10610	1574	54	55	68,686	51,799	18,797
24	POSSIBLE	https://www.possible.com/	41808	2595	27715	1411	748	51	50	25,411	10,520	9,105
25	Periscope	http://www.periscope.com/	43940	989	25807	54835	754	47	26	11,568	51,953	11,947
26	Edelman	http://www.edelman.co.uk/	47925	378	4923	939	533	42	23	115,788	75,448	52,367
27	Saatchi & Saatchi	http://saatchi.com/	101141	3209	9336	16789	3693	40	34	171,309	22,626	55,516
28	VML	https://www.vml.com/	126461	2285	6932	2770	1497	52	55	24,746	10,336	36,408
29	Havas Worldwide	http://www.havasworldwide.com/	123005	1215	6740	1536	976	49	55	78,618	44,150	18,123
30	Merkle	http://www.merkleinc.com/	105598	3787	8722	11743	1148	55	46	18,352	5,118	1,905
31	Carat	http://www.carat.com/	111954	2509	8094	15910	1424	50	37	77,986	1,855	1,530
32	Starcom Mediavest Group	http://smvgroup.com/	89547	939	11089	20738	1638	40	36	74,320	8,528	5,854
33	Mullen	http://us.mullenlowe.com/	111635	3001	8404	11474	132	61	50	27,222	5	6,744
34	Isobar	http://www.isobar.com/	159746	1409	5047	5242	1239	54	45	48,386	32,159	9,450
35	Deloitte Digital	http://www.deloittedigital.com/	110028	3738	8220	40360	955	44	41	28,146	15,070	9,834
36	BBH	http://www.bartleboglehegarty.com/	109123	749	8149	20376	2232	47	54	23,615	437	8,212
37	Omnicom Group	http://www.omnicomgroup.com/	130176	499	6575	738	2529	50	59	15,196	10,031	1,839
38	Icrossing	http://www.icrossing.com/	205053	3861	3674	13952	1665	53	59	9,672	7,438	3,757
39	We Are Social	http://wearesocial.com/	141083	5341	5997	4834	1464	47	23	26,556	76,554	114,179
40	CP + B	http://www.cpbgroup.com/	110954	1581	8078	1125	2453	44	28	67,274	58,070	27,773

Top 100 Advertising Agencies Based On SEO Performance

Ogilvy

WPP

Razorfish

Grey

Epsilon

Interbrand

Huge

JWT

R/GA

Leo Burnett

DigitasLBi

Acosta Mosaic Group

iProspect

AKQA

Y&R

Ketchum

BBDO

McCann Erickson

DDB

FleishmanHillard

Download Your Free Seo Training Ebook!