Top 100 Advertising Agencies Based On SEO Performance

Published: May 19th, 2016

I’ve been playing about with metrics from multiple third-party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on surfacing the top advertising agency sites in the world, based on search engine marketing and social media signals – the top ad agencies in the world based on SEO performance.

I don’t list all the metrics on this table below (if people are interested I will save that for another post) but I do list some of the data sources I am using below including SEMRush (of which I am affiliated) and Majestic. For technical folks, I pulled some further data using Url Profiler (I am an affiliate).

Please note: This is a work in progress. Criticisms welcome. Contact me.

Rank	Agency	Agency Link	SEMRush Rank	SEMRush Organic Keywords	SEMRush Organic Traffic	SEMRush Organic Cost	Ref Domains	Citation Flow	Trust Flow	LinkedIn	Twitter	Facebook
1	Ogilvy & Mather	http://www.ogilvy.com/	43189	8356	26290	103269	7487	50	36	316,300	251,009	339,880
2	WPP	http://www.wpp.com/	42059	16826	27301	14845	6262	55	63	65,196	100,704	58,271
3	Razorfish	http://www.razorfish.com/	58420	3143	18164	271839	3693	50	28	113,291	113,571	28,382
4	Grey	http://grey.com/	25745	5921	48942	164464	3356	44	59	64,321	11,904	14,276
5	Epsilon	http://www.epsilon.com/	40672	3871	28243	221872	3249	49	28	87,619	3,393	4,434
6	Interbrand	http://interbrand.com/	76791	3060	13010	77638	12060	45	58	42,881	49,700	38,992
7	Huge	http://www.hugeinc.com/	30026	8157	40762	67472	2876	52	30	53,321	55,633	37,035
8	JWT	https://www.jwt.com/	91931	17219	10068	3061	5716	54	34	195,245	77,962	56,778
9	R/GA	https://www.rga.com/	55663	5256	19351	6105	3437	47	52	82,378	123,442	35,392
10	Leo Burnett	http://leoburnett.com/	105199	2764	8755	2362	4393	41	62	193,831	86,570	75,971
11	DigitasLBi	http://www.digitaslbi.com/uk/	91414	2443	10500	4372	2677	57	63	81,350	68,746	18,736
12	Acosta Mosaic Group	http://www.acosta.com/	40772	1779	27960	107699	750	45	48	28,668	1,287	4,938
13	iProspect	http://www.iprospect.com/	147984	5985	5658	31486	2943	58	65	30,677	8,503	45,996
14	AKQA	http://www.akqa.com/	87456	1300	10817	3961	2789	49	57	84,119	79,139	58,042
15	Y&R	http://www.yr.com/	101391	1145	8981	9585	3482	49	59	133,355	43,696	8,312
16	Ketchum	https://www.ketchum.com/	85062	4982	11312	14100	2937	56	61	34,280	48,530	16,323
17	BBDO	https://www.bbdo.com/	118338	260	7573	11874	2998	46	52	137,015	113,541	78,060
18	McCann Erickson	http://mccann.com/	61019	1181	17199	12073	2714	37	56	82,816	82,719	112,025
19	DDB	https://www.ddb.com/	127648	1465	6837	5143	3410	49	57	105,043	65,461	4,536
20	FleishmanHillard	http://fleishmanhillard.com/	76695	6385	12858	5366	2504	45	53	51,874	35,644	9,587
21	Blue Fountain Media	http://www.bluefountainmedia	118517	8452	7351	77810	2614	53	41	10,623	4,018	6,346
22	Mindshare	http://www.mindshareworld.co	109595	2532	8168	1474	2308	52	61	115,948	16,306	9,181
23	FCB	http://www.fcb.com/	117742	3464	7560	10610	1574	54	55	68,686	51,799	18,797
24	POSSIBLE	https://www.possible.com/	41808	2595	27715	1411	748	51	50	25,411	10,520	9,105
25	Periscope	http://www.periscope.com/	43940	989	25807	54835	754	47	26	11,568	51,953	11,947
26	Edelman	http://www.edelman.co.uk/	47925	378	4923	939	533	42	23	115,788	75,448	52,367
27	Saatchi & Saatchi	http://saatchi.com/	101141	3209	9336	16789	3693	40	34	171,309	22,626	55,516
28	VML	https://www.vml.com/	126461	2285	6932	2770	1497	52	55	24,746	10,336	36,408
29	Havas Worldwide	http://www.havasworldwide.co	123005	1215	6740	1536	976	49	55	78,618	44,150	18,123
30	Merkle	http://www.merkleinc.com/	105598	3787	8722	11743	1148	55	46	18,352	5,118	1,905
31	Carat	http://www.carat.com/	111954	2509	8094	15910	1424	50	37	77,986	1,855	1,530
32	Starcom Mediavest Group	http://smvgroup.com/	89547	939	11089	20738	1638	40	36	74,320	8,528	5,854
33	Mullen	http://us.mullenlowe.com/	111635	3001	8404	11474	132	61	50	27,222	5	6,744
34	Isobar	http://www.isobar.com/	159746	1409	5047	5242	1239	54	45	48,386	32,159	9,450
35	Deloitte Digital	http://www.deloittedigital.com	110028	3738	8220	40360	955	44	41	28,146	15,070	9,834
36	BBH	http://www.bartleboglehegarty	109123	749	8149	20376	2232	47	54	23,615	437	8,212
37	Omnicom Group	http://www.omnicomgroup.co	130176	499	6575	738	2529	50	59	15,196	10,031	1,839
38	Icrossing	http://www.icrossing.com/	205053	3861	3674	13952	1665	53	59	9,672	7,438	3,757
39	We Are Social	http://wearesocial.com/	141083	5341	5997	4834	1464	47	23	26,556	76,554	114,179
40	CP + B	http://www.cpbgroup.com/	110954	1581	8078	1125	2453	44	28	67,274	58,070	27,773
41	droga5	http://droga5.com/	78719	1504	12666	1872	1638	34	19	36,593	51,942	49,801
42	Weber Shandwick	http://webershandwick.co.uk/	62991	543	3433	374	704	30	41	48,151	30,783	16,848
43	Harte Hanks	http://www.hartehanks.com/	112745	558	8029	9907	427	50	46	27,992	6,917	2,961
44	gyro	https://www.gyro.com/	77573	1073	12729	6759	751	53	31	16,968	9,479	5,019
45	Acxiom	http://www.acxiom.co.uk/	114810	368	1320	645	203	43	38	22,733	20,767	6,614
46	Hill Holliday	http://www.hhcc.com/	121045	1934	7361	5495	1041	49	49	16,712	15,178	4,512
47	Rosetta	http://www.rosetta.com/	112371	1323	7695	8092	976	46	48	19,507	4,952	3,240
48	Performics	http://www.performics.com/	319799	3024	2007	3705	1434	48	55	12,649	4,592	2,896
49	Twist Image	http://www.twistimage.com/	426440	7942	1348	1588	4118	53	48	8,845	10	1,440
50	Wieden + Kennedy	http://wklondon.com/	850871	653	498	16	812	32	20	117,610	162,289	34,932
51	Wunderman	http://www.wunderman.co.uk/	69109	329	3021	805	118	39	24	75,981	23,284	10,971
52	Anomaly	http://www.anomaly.com/	68522	307	14921	8145	526	46	20	16,098	22,182	1,442
53	Horizon Media	http://www.horizonmedia.com/	102309	376	9071	64566	478	44	22	25,837	3,538	2,438
54	Dentsu Inc.	http://www.dentsu.com/	384456	955	1571	39	1739	50	62	14,704	1,007	247
55	TBWA	http://www.tbwa.com/	229839	852	3162	178	2029	44	28	55,075	119,863	63,920
56	SapientNitro	http://www.sapientnitro.com/	211410	510	3526	276	1055	52	42	57,005	33,041	25,858
57	MediaCom	http://www.mediacom.com/	251256	1778	3219	11106	1326	52	35	75,413	14,981	12,363
58	Big Spaceship	http://www.bigspaceship.com/	153354	2702	5319	5169	1866	53	27	17,044	66,265	11,127
59	Deutsch Inc.	http://www.deutsch.com/	100512	897	9506	26058	166	47	27	30,479	22,146	8,529
60	MEC	http://www.mecglobal.co.uk/	94079	604	1920	74	128	38	24	74,809	13,815	14,706
61	Nurun	http://www.nurun.com/	488951	1439	884	657	1056	50	54	21,052	5,173	6,945
62	Cohn & Wolfe	http://www.cohnwolfe.com/	304388	829	2163	9693	1282	50	55	13,261	8,598	3,655
63	MoreVisibility	http://www.morevisibility.com/	517408	3388	900	12824	968	47	46	9,084	5,519	839
64	5W Public Relations	http://www.5wpr.com/	105870	2067	8528	50473	1206	43	22	14,076	13,114	3,322
65	Fantasy Interactive Inc	http://fantasy.co/	495325	559	1106	680	285	37	47	11,549	23,818	32,439
66	The Martin Agency	http://www.martinagency.com/	114706	1524	7787	10577	955	44	27	14,813	23,002	8,263
67	Arnold Worldwide	http://arn.com/	132308	1325	6459	25971	1261	32	47	26,719	12,696	6,340
68	Siegel+Gale	http://www.siegelgale.com/	195056	4417	4050	21236	1431	48	52	12,121	15,688	4,716
69	Apco Worldwide	http://www.apcoworldwide.co	173090	2328	4638	219	1544	48	51	15,272	6,356	4,883
70	G/O Digital	http://www.godigitalmarketing.	275819	4592	2504	11756	1076	48	38	13,333	4,542	9,687
71	Zenith Optimedia	http://www.zenithoptimedia.co	67037	49	3219	1732	158	39	17	48,826	14,819	8,154
72	Critical Mass	http://www.criticalmass.com/	100474	225	9199	3406	831	41	34	12,540	14,082	4,370
73	RPA	http://www.rpa.com/	89801	1149	10593	9721	1090	43	23	9,162	5,585	4,992
74	180 Amsterdam	http://www.180amsterdam.co	578479	38	876	796	788	47	54	9,387	3,512	4,466
75	GSD&M	https://www.gsdm.com/	164008	537	4896	2094	684	45	51	13,752	22,592	10,638
76	TMP Worldwide	http://www.tmpw.co.uk/	83974	562	2347	536	228	41	27	15,079	4,501	2,565
77	GMR Marketing	https://gmrmarketing.com/	95188	1338	9922	24114	555	32	22	38,723	1,306	9,480
78	The Richards Group	http://richards.com/	137251	1163	6160	17235	617	31	44	16,314	10,528	7,750
79	Team One	http://www.teamone-usa.com/	117582	689	7524	24564	253	43	22	12,884	4,875	3,055
80	Burson-Marsteller	http://www.burson-marsteller.	178545	701	4453	1766	2762	42	33	43,642	20,420	11,294
81	Cossette	http://www.cossette.com/	464121	595	1204	8	1038	44	45	29,782	14,249	19,134
82	Blast Radius	http://www.blastradius.com/	631307	225	770	4	896	45	50	14,066	8,911	3,810
83	Digitaria	https://www.digitaria.com/	672255	994	704	196	583	46	48	8,605	0	0
84	Publicis	http://publicis.co.uk/	94976	92	1989	8	293	26	18	68,402	2,875	4,382
85	Momentum Worldwide	http://www.momentumww.co	124368	934	7116	4658	504	40	26	31,631	9,005	11,330
86	Fallon	http://www.fallon.co.uk/	92745	224	2059	43	578	39	21	14,716	23,673	7,262
87	Maxus	http://www.maxusglobal.co.uk/	84954	214	2517	1203	85	37	20	26,744	8,847	2,950
88	Code and Theory	http://www.codeandtheory.co	180328	2760	4346	2369	1109	53	36	10,993	9,910	5,724
89	Integer Group	http://integer.com/	81260	314	11996	13085	966	31	22	14,058	6,109	4,314
90	Sid Lee	http://sidlee.com/	356413	1042	1743	422	1599	36	21	44,242	45,109	93,600
91	72andSunny	https://www.72andsunny.com/	633993	1402	797	791	1420	48	26	30,815	40,152	16,952
92	MRM McCann	http://mrm-mccann.com/	171229	1272	4645	27664	275	33	42	39,980	5,377	2,404
93	Colle & McVoy	http://www.collemcvoy.com/	186722	1002	4100	31893	679	44	29	8,845	15,838	5,246
94	Lowe Profero	http://www.mullenloweprofero	643271	733	772	353	37	48	44	14,538	12,130	2,465
95	Definition 6	http://www.definition6.com/	334895	1664	1891	388	468	43	44	10,624	13,832	3,230
96	SGK	http://www.sgkinc.com/	1142411	374	294	148	152	45	39	13,996	698	680
97	Olson	http://www.olson.com/	172386	476	4602	50815	246	44	20	13,216	15,642	6,133
98	Organic	http://www.organic.com/	167789	295	4776	11708	1220	46	27	17,074	9,813	1,929
99	Cramer-Krasselt	http://c-k.com/	201029	1513	3752	1780	941	30	45	12,891	3,942	3,935
100	Mother	http://www.motherlondon.com	867965	620	469	211	1316	49	23	20,580	51,334	1,291
101	Hill + Knowlton Strategies	http://www.hkstrategies.co.uk/	145882	99	1106	680	108	40	23	40,720	11,127	2,627
102	Jack Morton Worldwide	http://www.jackmorton.com/	155096	1857	5208	1784	858	47	26	26,246	13,375	7,421
103	Campbell Ewald	http://www.c-e.com/	227039	255	3234	1234	260	40	36	9,843	7,258	7,255
104	MKTG Inc.	http://mktg.com/	177128	1267	4434	28409	396	31	34	35,015	1,458	7,303
105	MSLGROUP	http://www.mslgroup.com/	213482	3177	3473	1046	726	46	24	14,077	10,283	15,601
106	Geometry Global	http://www.geometry.com/	303763	521	2161	708	605	46	29	12,556	3,121	17,854
107	Pereira & O’Dell	http://www.pereiraodell.com/	2844011	169	48	2	376	43	33	8,688	11,953	12,104
108	Moving Brands	http://www.movingbrands.com	269742	1435	2591	3438	1314	44	21	8,682	35,557	14,638
109	DARE	http://www.thisisdare.com/	2597206	80	59	16	786	46	20	13,086	44,438	1,277
110	Cheil Worldwide	http://www.cheil.com/	783029	74	554	41	1071	46	25	16,113	2,306	8,130
111	22squared	http://www.22squared.com/	222981	800	3277	32519	400	41	19	10,455	7,758	8,942
112	Marcel	http://www.marcelww.com/	1006299	51	366	0	388	35	20	9,045	35,386	43,070
113	Initiative	http://initiative.co.uk/	112477	370	1595	671	78	21	12	28,818	3,914	3,714
114	George P. Johnson	http://www.gpj.co.uk/	130947	238	1288	567	63	37	16	15,174	6,830	5,207
115	Essence	http://www.essencedigital.com	316528	705	2049	3616	326	39	22	13,610	4,860	3,661
116	Fred & Farid Group	http://www.fredfarid.com/	1744449	49	134	0	595	40	23	14,913	25,982	61,967
117	Goodby Silverstein & Partn	http://goodbysilverstein.com/	208246	1132	3604	206	1702	38	22	23,852	24,370	12,985
118	RAPP	http://www.rapp.com/	230970	389	2837	1903	461	44	21	29,499	7,215	16,914
119	mcgarrybowen	http://www.mcgarrybowen.co	164760	775	4665	51	557	41	24	15,258	17,076	7,880
120	PHD	http://www.phdmedia.com/	371506	1271	1689	3908	455	42	24	25,377	6,766	3,602
121	iris Worldwide	http://www.iris-worldwide.com	335188	387	1905	621	476	45	26	12,580	8,269	4,483
122	MacLaren McCann	http://www.maclaren.com/	1321751	190	226	1299	352	44	20	20,375	2,075	551
123	Digitas Health	https://www.digitashealth.com	330661	847	1931	848	292	42	21	8,870	9,609	2,456
124	Doner	http://doner.com/	151840	429	5434	4642	285	28	21	10,463	5,256	2,854
125	Bloom Marketing	http://www.bloomagency.co.uk	290518	249	399	562	126	43	26	8,709	1,108	195
126	TC Transcontinental	http://tctranscontinental.com/	473299	1072	1218	54	1259	33	30	13,995	2,297	1,794
127	Digital Kitchen	http://thisisdk.com/	169572	2888	4694	5823	712	32	19	9,770	18,404	10,714
128	BLiNQ Media	http://www.cofactordigital.com	896227	415	440	226	69	37	21	12,731	4,617	9,693
129	Deep Focus	http://www.deepfocus.net/	238912	403	2903	128	333	39	19	16,223	5,037	2,246
130	Moxie Interactive	https://moxieusa.com/	160527	792	4926	22998	171	31	20	13,290	4,534	4,767
131	GRIP	http://www.griplimited.com/	2861907	144	47	0	604	39	21	10,488	7,599	2,677
132	Brierley & Partners	http://www.brierley.com/	577651	239	878	135	252	37	21	9,222	932	601
133	Mullen Lowe Group	http://mullenlowegroup.com/	902749	687	421	35	233	31	23	23,774	13,609	27,966
134	Cake	http://www.cakegroup.com/	1182628	255	276	583	280	33	21	11,558	4,032	1,156
135	Match MG	http://www.matchmg.com/	1623815	148	154	3	167	34	22	9,130	466	1,810
136	Rethink	http://rethinkcanada.com/	1648687	1555	141	26	1215	24	19	11,079	17,936	4,009
137	Carmichael Lynch	http://carmichaellynch.com/	280360	1062	2428	340	490	25	20	10,189	9,983	4,881
138	BI Worldwide	http://www.biworldwide.co.uk/	183006	243	803	823	17	33	12	14,770	3,029	1,653
139	360i	https://360i.co.uk/	237840	575	835	1109	75	10	7	35,253	29,295	20,929
140	Taxi	http://taxi.ca/	827284	973	515	1234	1287	20	17	33,438	23,580	4,376
141	The Marketing Store	http://tms.agency/	2597323	263	59	0	31	22	13	15,917	4,355	1,484
142	BFG Communications	http://bfgcom.com/	366750	552	1678	1127	296	22	14	9,428	3,897	3,065
143	Love Communications	http://lovecomm.net/	964114	645	406	187	103	18	12	14,531	2,171	0