My first ebook was in 2009, and the previous beginner’s guide to SEO was published in 2018.
This guide, “Hobo: Beginner SEO”, published on 10 September 2025, offers an in-depth look into modern Search Engine optimisation (SEO) strategies, particularly emphasising a “people-first” approach. It is designed specifically for beginners to SEO.
Download Hobo Beginner SEO.
Drawing unique and timely insights from the U.S. D.O.J. vs. Google antitrust trial and recent data leaks, the book reveals Google’s core ranking systems, Q* (Reputation) and P* (Popularity), which are influenced by factors like PageRank, content quality, and user engagement via Navboost.
The text extensively covers the importance of helpful content, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and provides practical advice on keyword research, on-page SEO, link earning, and essential technical considerations.
Furthermore, it includes free SEO Checklists as actionable tools for implementing these strategies, ultimately aiming to help users build a trusted and recognisable brand online.
As the title suggests, this is a beginner’s guide to modern SEO.
In fact, the “Hobo: Beginner SEO” book is a guide specifically designed for beginners and serves as a simpler introduction to its three sister publications.
Check out the other 3 books in the SEO Quadrilogy series: Hobo Strategic SEO (for more experienced professionals), Hobo Strategic AI SEO, and Hobo Technical SEO.
View all Hobo SEO ebooks.
Audio Overviews coming soon.