What is SEO (Search Engine Optimisation)


Understanding SEO (search engine optimisation) is crucial for your online success as a business owner. SEO is a set of practices aimed at improving your website’s visibility in search engine results, thereby attracting more organic traffic. If you’re a business owner, blogger, or anyone looking to enhance their online presence, this is for you.

I’ve 20 years of experience in sharing SEO knowledge.

For beginners, here are some key points about SEO to remember:

  • SEO stands for Search Engine Optimisation.
  • SEO involves various techniques to improve a website’s visibility on search engine results pages.
  • SEO is essential for increasing organic website traffic.
  • SEO can help businesses reach their target audience organically.
  • SEO practices include keyword research, on-page optimisation, and link building.
  • SEO is a long-term strategy that requires time and effort.
  • SEO can be divided into two main types: on-page SEO and off-page SEO.

What is SEO?

SEO is a powerful marketing channel that can significantly improve your online visibility and help you reach your target audience. By understanding and implementing SEO practices, you can increase your website traffic, attract more potential customers, and grow your business.

Note, it’s important to stay updated with the latest SEO trends and changes in search engine requirements (especially Google). SEO isn’t free traffic, someone has put in the work somewhere.

For more in-depth knowledge, check out my SEO Tutorial and my articles on E-A-T.

If you’re new to SEO, our free SEO checklist is a great place to start.

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  • how to optimise your site to get more traffic from Google.
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