What are the best SEO tools in 2023?


Are you a professional website developer or aspiring SEO (search engine optimiser) looking to enhance your website’s performance? These are the best SEO tools that can help boost your digital presence. From keyword research to backlink analysis, these tools are indispensable for anyone keen on amplifying their website’s visibility. A well-optimised website can significantly ramp up your traffic and conversion rates and these are the tools professionals use to do it.

Here are some of the best SEO tools you should consider:

  • Google Search Console: Helps you view your website the way Google sees it.
  • Majestic SEO: Backlink analysis tool.
  • Ahrefs: An advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles.
  • HubSpot Website Grader: Provides actionable insights about your SEO efforts.
  • Google Analytics: Helps manage your website’s SEO, especially when paired with Google Search Console.
  • UpCity Free SEO Report Card: Analyses your website to determine how it stacks up against the competition.
  • Bing Webmaster: Provides insight into your website with reporting, diagnostic, and SEO tools.
  • Google Trends: Helps explore the untapped potential that can yield a large keyword landscape for your website.
  • Seolyzer: A free site crawling, log analysis, and SEO tool that helps you determine how search engines view your website.
  • SEOquake: A Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free.
  • Seobility: Tests your website’s level of compliance with today’s SEO guidelines.
  • Check My Links: A Google Chrome extension that checks if your links on both internal or external web pages work.
  • BrowSEO: An SEO browser that allows you to review your webpage in a limited format to analyse its UX and content.
  • CWVIQ: A free email notification service for website owners to monitor site speed.
  • HubSpot SEO Marketing Software: Helps you build authority across your website.
  • SEMrush: An elaborate dashboard that reports on the performance of domains as a whole and their specific pages.
  • Sitechecker: A comprehensive solution for SEO site auditing with a search for opportunities to increase organic search traffic.
  • SEOptimer: An SEO audit and reporting tool used by digital agencies to create white-label audits.
  • KWFinder: A software that helps you find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.
  • GrowthBar: A Chrome extension that can help you perform keyword research, competitive analysis, and track SEO rankings.
  • Woorank: An in-depth site analysis tool that helps marketers reveal opportunities for optimization and improvement.
  • All in One SEO Pack: An alternative to Yoast SEO plugin with auto-generated description tags and canonical tag support.
  • Bing Webmaster Tools: Offers insights into your site’s visibility on Bing and has a surprisingly good keyword research tool.
  • Botify: A clean site auditing tool that provides information on site loading speed, HTML errors, and click depth.
  • Bright Local: An excellent tool for comprehensive local SEO site audits and finding duplicate or incorrect citations.
  • Browseo: Reveals how a search engine’s spider sees your site, providing a different perspective on your website.
  • Clusteric: Offers a range of features including site audits, competitor analysis, and search visibility, though it can be a bit clunky to use.
  • ContentKing App: Proactively crawls your site and notifies you of any issues that crop up.
  • DareBoost: A robust website performance testing tool that provides detailed suggestions for improving site speed.
  • DeepCrawl: Scans every page on your site and provides a comprehensive report on SEO factors like H1 tags, noindexed pages, broken links, and more.
  • EasyRedir: This makes redirecting traffic between different domains super easy.
  • Forecheck: Crawls your site to uncover issues that may be holding you back from Google’s first page.
  • Google Analytics: A must-have tool for serious SEO, providing valuable insights into your website’s performance.
  • Google Analytics Referrer Spam Killer: Removes over 100 known spammy referrer websites from your Google Analytics data.
  • Google Mobile-Friendly Test: Tells you whether a page on your site is optimised for mobile.
  • Google PageSpeed Insights: This provides insights into your site’s loading speed and offers actionable suggestions for improvement.
  • Google Search Console: A suite of helpful tools from Google that provide insights into your site’s SEO health.
  • Google XML Sitemaps: A WordPress plugin that automatically creates an SEO-friendly sitemap of your site.
  • GTmetrix: A tool that not only checks your site’s code but also loads your site to judge its real loading speed.
  • HeadMasterSEO: Allows you to check potential issues on large lists of URLs, such as whether your 301 redirects are set up correctly.
  • Hreflang Tags Generator Tool: This makes creating Hreflang tags easy, which is perfect for local businesses.
  • Kill Duplicate: Scans the web for content thieves to prevent them from outranking you.
  • LinkPatrol: A WordPress plugin that shows you all of your site’s external links and makes it easy to remove or nofollow a bunch of links.
  • Lipperhey: Analyses your site for technical SEO issues and provides a basic SEO content analysis.
  • Map Broker XML Sitemap Validator: A free tool that ensures you have a valid sitemap and that the links in your sitemap work.
  • Microdata Generator: This makes creating local SEO schema markup a breeze.
  • OnCrawl: A solid site auditing tool that provides information on HTML issues, duplicate content, page depth, and site performance.
  • Panguin Tool: Helps you determine if your site got dinged by a Google penalty.
  • Plugin SEO: A fast and free on-page SEO analysis tool that provides recommendations to fix any issues your page has.
  • Raven Tools: A pro-level tools suite that provides a top-notch site auditor tool.
  • Referral Ghost Spam Removal Tool: Filters out spam bots from your Google Analytics data to keep it clean.
  • Rel Nofollow Checkbox: A WordPress plugin that lets you easily set links on your site as “nofollow”.
  • Screaming Frog SEO Log File Analyser: A unique tool that analyses your log files to see how search engine bots interact with your site.
  • SEMrush: All-in-one SEO toolkit.
  • Google Search Console: Free tool to track and manage your website’s performance in Google Search.
  • Moz Pro: SEO software for professionals.
  • Ahrefs: Competitive analysis and backlink checker.
  • SEOquake: Free SEO extension for Chrome and Firefox.
  • Mangools: SEO suite with a variety of tools.
  • Google Trends: Track search interest for keywords.
  • Cognitive SEO: SEO platform for large websites.
  • Deepcrawl: Technical SEO audit tool.
  • Sitebulb: All-in-one SEO suite.
  • SEObility: SEO audit tool.
  • Screaming Frog SEO Spider: Site crawl tool.
  • Xenu’s Link Sleuth: Broken link checker.
  • WooRank: SEO audit tool for WordPress.
  • Grader.com: SEO audit tool.
  • SEOptimer: SEO audit tool.
  • Clearscope: Understand the intent of your target audience and create content that is more likely to rank well in search engines.
  • Surfer SEO: Detailed insights into your website’s SEO performance, including keyword optimisation, backlink analysis, and technical SEO issues.
  • SE Ranking: Comprehensive SEO suite that offers a wide range of features, including keyword research, backlink analysis, and website audits.

What are the best SEO tools?

In my two decades of experience in SEO (search engine optimisation) and online marketing, I’ve found these tools to be invaluable. They offer insights, help identify issues, and provide solutions that can significantly improve your website’s performance. Remember, SEO is a continuous process, and these tools can help you stay on top of it. Most have free versions.

For more in-depth information on SEO, you might want to check out our articles on duplicate content SEO and how to change domain names & keep rankings in Google. If you are a beginner to SEO, check out my free SEO checklist.

Learn how you can get more sales from your website

Subscribe for free and let us share with you:

  • how to submit your site to Google and other search engines.
  • how to optimise your site to get more traffic from Google.
  • how to target the most valuable keywords for your business.

Free SEO course

Join 70K+ subscribers and get free SEO training.