SEO copywriting checklist


SEO Copywriting Checklist

This is an in-depth SEO checklist for in-house or outsourced web page copy editors & copywriters (with no technical jargon). This checklist goes beyond the standard “write for your users” and “create useful content“.  It includes many recommendations from Google itself on how to SEO your website content.

This paid-for spreadsheet is designed to be all your copywriters or copy editors need to edit your website copy confidently to comply with Google’s webmaster guidelines, improve SEO (search engine optimisation) and rank optimally for enhancements in Google such as featured snippets.

The SEO copywriting checklist includes tips on:

  • Keyword targeting.
  • Headline writing.
  • Paragraph construction.
  • Sentence construction.
  • Grammar use.
  • Perspective use.
  • The tense of verbs.
  • The tone of voice.
  • Inclusive language.
  • Copywriting tips.

This checklist is included in the Premium SEO checklist, the free version you may have seen here.


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