SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs.
When might you want to connect by URL? …
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Checklist for performing a basic SEO audit
A site’s security is a compulsive factor that determines the ranking of your website. We look at the basic SEO audit checklist and more.
What do dolphins eat? Lessons from how kids search
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Laying the foundations of good SEO: the most important tasks (part 2)
It is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. Sergey Grybniak shares his SEO priorities.
Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI
Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords.
But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest).…
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How to minimize CPU usage in WordPress
We discuss seven tips do minimize CPU usage in Wordpress
Playing detective: how to identify bad backlinks
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I completed a backlink audit recently, and this is the post I wish I’d had when starting the tedious task of identifying the nasty links.
Google’s speed update now applies for all users – how does it affect you?
We look at how Google’s speed update affects all users.
Factors that influence your website’s credibility
Your online website is the digital portrayal of your business so it’s important to investigate the factors that give it credibility.
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer’s path to purchase.
How to Calculate Your Own Click-Through Rate
Gone are the days of using an “industry standard” click-through rate. While these studies are fantastic information to understand how click-through rate (CTR) varies overall between industries and devices, why are we still using other domains’ data to make calculations that impact our bottom line, when we could use our own data?…
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The SEO challenges of an ecommerce website
For an ecommerce website, it is easy to get things wrong when it comes to SEO.
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
How to organize your keyword lists
Keyword research is a fundamental tactic that can completely transform the overall marketing strategies of those who take it seriously. Ann Smarty explains
UX: what is it and why does it matter?
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Why are we talking about UX?
Put simply, UX is important in every part of our daily lives, probably more than most of us even notice.
Backing the Underdog: Six Areas Bing Has the Edge on Google
In SEO, we hang off of Google’s every word but rarely ever give mention to Bing. We’ve done some digging and found a number of areas where Bing actually has an edge over Google.
Post from Sam Marsden
Six mistakes emerging brands make that affect their SEO
We look at the six common mistakes that emerging brands are especially prone to make and can negatively impact their search engine performance.
Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework!
What Will I Learn?
Leveraging PowerBI for marketers is a game changer. It’s completely changed the way Wil and Seer works for our clients.
As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to break down silos in your data – empowering you to combine SEO and PPC data sources to uncover new (and profitable!) insights while bringing your teams together to work together towards innovative solutions.…
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Keeping Open-Minded about Creativity when Considering Domain Portfolios
A reminder of the value of creativity, even when an idea seems so very awkward.
How to keep your ecommerce site error free
Let’s talk about what you need to do in order to keep your ecommerce site error free, starting with some tools, then walking you through some processes.