What is Non-Commodity Content? Meet The New Helpful Content
This is how you cover a conference and pick up links, via JC Chouinard. Non-Commodity Content, in short, is the new Helpful Content benchmark from Google – at least, what they are talking about on stage. It is clear that Google want to leave help…
Daily Search Forum Recap: April 23, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing Google volatility get heated again…
Why your product is your most important SEO asset
For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your job. That approach worked when discovery was linear, and search engines were the primary gatekeepers. But modern search behavior does not stop at discovery. Users […]
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Google On Publishing Commodity Content
Danny Sullivan from Google spoke at the Google Search Central event in Toronto a couple of days ago and a few of his slides spoke about it is important to produce “unique, authentic and non-commodity content.” And then Sullivan dug into what commodity…
Google Local Review Replies Are Now Moderated (ReviewReplyState)
Google may now hold your review replies for approval before showing them in Google Maps or Google Search. Previously, those replies were immediately shown but that may have changed.
Google Search Ranking Volatility Heating Up April 23rd
I know it has been a while since I covered the Google Search ranking volatility and algorithm twitches but I am now seeing signs of the volatility heating up. These signs are mostly coming from the tools; the community seems busier with other things.
Google Chrome Tab Transforming To Gemini With Deep Search & Create Images
Google is experimenting with the new tab view in Chrome. This view brings more Gemini features to the forefront, such as Deep Search and Create Images.
Google Job Listing For Generative Engine Optimization (GEO) Partner Manager
Google recently posted a new job listing for a GEO Partner Manager. The position calls for you to be responsible for the “transition Google’s engagement model from Generative Engine Optimization (GEO) discovery to formal ecosystem advocacy.”
Google Ads API Version 24 Now Available
Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.
OAI-AdsBot – New OpenAI Ads Bot
We’ve been keeping track of the bots, spiders, OpenAI has been releasing. OpenAI just posted about a new bot for ads, it is named OAI-AdsBot.
The forgotten funnel: how brands can nurture post-conversion
Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keywords, and bringing in new users. But what happens after someone signs up or makes a purchase? That part of the funnel often gets ignored. SEO doesn’t stop at acquisition. It […]
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ChatGPT Ad Manager Interface
Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.
Microsoft Advertising Releases New AI Features
Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to “To help businesses succeed across all three eras of the human, LLM, and agentic web,” Microsoft wrote.
Google Ads New AI-Qualified Call Conversions
Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.
Google Ads Advisor Gains Troubleshooting, Security Monitoring & Instant Certification
Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.
How To Make Your Brand Discoverable in AI Search
Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.
Good SEO is Good GEO (Not For New Sites, In Any Reasonable Time Frame)
Claim: Good SEO is Good GEO (according to Google in 2026). Truth: Agree in principle, but if you only do “good SEO” on your own new site in isolation, you can still be invisible for months in AI Overviews, because Google takes the context f…
Daily Search Forum Recap: April 21, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says when it comes to SEO…
Google: When It Comes To SEO, Nobody Knows Everything
Google’s John Mueller said the other day that “SEO is not belief-based, nobody knows everything, and it changes over time.” Super true, I’ve been covering SEO changes over the years and I spot this all the time.
Google: You Can Do A Lot Of SEO That Don’t Work & Still Do Ok
Google’s John Mueller said that since SEO is complex, multifaceted, and resilient, you “can do a lot of things that don’t work & still do ok.” Meaning, you can mess up on several SEO things and still do well with search rankings.