How to optimise your videos for better ranking on YouTube
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
The state of influencer marketing in 2016
Before Vine’s popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown?
Get Inspired for Video Content
When it comes to content marketing, video is a veritable chef-d’oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions than most other forms of content marketing, so the only question that remains now is where do you seek out inspiration? Well, chances are good that […]
The post Get Inspired for Video Content appeared first on Builtvisible.
Meeker report: what you should know about the rise of visual content
Mary Meeker’s annual report indicates the steady increase of visual content and it leads to many interesting insights, both for users and brands.
State of video advertising report: what are the most tolerable ad formats?
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.
Searching for Video, Images, Audio, Gifs, Podcasts, Memes & Radio: a directory of search engines, finders & generators
Here’s an up-to-date list of all the multimedia search engines for image, video, GIFs and radio stations.
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.
Is Facebook The Future of Video?
Spending on digital video advertising is predicted increase over the next few years with spend in 2019 predicted to be almost double that of 2015 in the US. Increased spend means increased competition, and brands and marketers will of course be looking to find any way to gain an advantage. So should brands start looking […]
Post from Paul Hunter
Redefining “Impressions”
Over the past few years, I’ve seen a lot of reports and case studies from advertising and creative agencies, where number of impressions i.e.
Two Brands Creating Kick Ass Content, And Why It Works
As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose.
WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014
You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts “You&A” AMA-style keynote conversation with Search Engine Land’s Founding Editor, Danny Sullivan, at SMX Advanced. Either way,…
Please visit Search Engine Land for the full article.
Will Data Save Us? & the Viral Perspective #RIMC2014
Will Big Data Save Us? Ajit Sivadasan from Lenovo discusses unstructured data and how to target to get max ROI and The Viral Perspective from Matthias – Youtube Sensation and FilmMaker
Post from Jackie Hole on State of Digital
Will Data Save Us? & the Viral Perspective #RIMC2014
Geox – 7 Days of Rain #RIMC2014
How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment
Post from Guestpost on State of Digital
Geox – 7 Days of Rain #RIMC2014
We believe our SearchLove conferences are among the best in the world
We’re so confident of this that we’re willing to put our videos on the line to prove it.
If you’ve bought a ticket to ANY other online marketing conference in the past year, email us a photo of your old lanyard/ticket (with your name visible) and we’ll give you access to 8 hours worth of videos from our recent SearchLove conferences in London and San Diego (worth over $200) absolutely free!
A Collective Approach to Content Creation, this week’s DistilledLive video
Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that very subject.
Metrics to Measure YouTube Marketing
Most marketers don’t know how to quantify the success of YouTube marketing campaigns.
Part of this is down to the (currently sub-par) quality of YouTube analytics data, but a wider problem is that businesses often fail to set KPIs before beginning the process of creating and promoting content on YouTube.
Hyper-Targeted Audiences, This Week’s DistilledLive Video
En vogue with our ‘TV month’ here at Distilled, Rob Toledo and Jacob Klein talk us through the changing face of digital content in this week’s DistilledLive video.
Hyper-Targeted Audiences, This Week’s DistilledLive Video
En vogue with our ‘TV month’ here at Distilled, Rob Toledo and Jacob Klein talk us through the changing face of digital content in this week’s DistilledLive video.