How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video.
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
10 Ways to Use Images for Link Building
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
The post 10 Ways to Use Images for Link Building appeared first on Kaiserthesage.
A comprehensive guide to advertising on Facebook
Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and of course, its own revenue.
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong.
Opinion: Why #Twitter10k Is A Great Idea
Whats your opinion on the news that Twitter is moving to a 10,000 character limit? Jonathan Allen takes a view of why he thinks its a positive move.
Post from Jonathan Allen
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have … read more
How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth and underwhelming results all negatively affecting its share price.
70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides
When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.
A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.
The post 70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides appeared first on Kaiserthesage.
Scalable Link Building Process Using Influencer Marketing
Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.
That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).
Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.
The post Scalable Link Building Process Using Influencer Marketing appeared first on Kaiserthesage.
Friday Infographic: Global Search and Social: The Ones to Watch in 2015
The Webcertain Global Search and Social Report, issued in Q1 2015, covers the state of search and social media in 30 of the world’s biggest internet markets.
Post from Bas van den Beld
Best Content of 2014
Much awaits in the world of SEO and digital marketing this year. We’ve already experienced the Penguin and Pigeon updates from Google at the end of 2014. What will the search engine giant who “won’t be evil” decide to focus on improving this year?…
The post Best Content of 2014 appeared first on DEJAN SEO.
Experiment: Brand Visibility on Google+
Earlier this year I published a comprehensive study of content and brand visibility on Google+ and one of the most intriguing concepts outlined in the study was the notion that Google+ represents a form of a display network. “Discovery Paths for Brands and Content” was going to be my sequel, but I decided to test out a few of my ideas in an experiment before I speculate any further.…
The post Experiment: Brand Visibility on Google+ appeared first on DEJAN SEO.
Google+ Pushes “Promoted Posts”
While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up with the following message:
I can think of only one other such attempt at advertising through Google+ network.…
The post Google+ Pushes “Promoted Posts” appeared first on DEJAN SEO.
How Gender is Distributed Online
We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.
A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…
The post How Gender is Distributed Online appeared first on DEJAN SEO.
How to do PR without a Press Release
Until recent years, the humble press release used to be an important piece of ammo to a PR’s arsenal. Nowadays, PR doesn’t need to be dictated by a sharply written piece of copy, nor is there a need for gumph to make a story or a brand compelling.
Post from Jodie Harris on State of Digital
How to do PR without a Press Release