The Curse of the Cliché
The wandering mind is, perhaps, one of the most powerful enemies of online copy. A reader runs his eyes across all sorts of pages, flitting between multiple screens before deciding what he actually wants is a coffee. In turn, written Continue reading »
The Future of News and how we can apply this to broader content strategy
After attending a lecture at General Assembly on the Future of News, I thought it would benefit SEO consultants, publishers and writers alike to look at some of the ideas and assess how they could be interpreted to benefit broader Continue reading »
22 Link Building Tips from @xightph
Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.
Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.
Advanced SEO in 2013 – SEMTrends 2013 Presentation
Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines. The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link develop…
Creating Great Experience for SEO
Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.
Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.
How to develop ROI-driven Inbound Marketing Campaigns
Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.
This marketing practice involves a series of data-driven key initiatives. But the one key component that make…
Homepage Sliders: Bad For SEO, Bad For Usability
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25% of the…
Please visit Search Engine Land for the full article.
The Marketer’s Guide to Building a Holistic Brand Experience
The finest brands in the world are known for delivering a unique brand experience to their consumers. Those remarkable experiences enable brands to leverage a day-to-day engagement with their audience and consistently build themselves as an authority in their respective industries.
In simplest term, experience creates brand perception. It is how your customers think and feel about your product/service. The way you create perceived value to your audience allows you to get the benefits of a good brand experience
The post The Marketer’s Guide to Building a Holistic Brand Experience appeared first on Kaiserthesage.
The Power of Nostalgia
Looking back into the past can often be a great advertising technique. In this post Hannah looks at the Power of Nostalgia.
Post from Hannah Smith on State of Search
The Power of Nostalgia
How I get quick wins in SEO and Content Marketing
I’m not really used to writing shorter blog posts – and I’m also guessing that most of you already know that I always write long-form content and comprehensive tutorials related to online marketing.
So I’m going to try something new, well not that new, since I’ve written some posts in the past that are just 500+ words in length – although, there’s something that I would want to test on this one.
The post How I get quick wins in SEO and Content Marketing appeared first on Kaiserthesage.
Smartercontent.org Aims to Bring the Best Content Together
Linkdex launces smartcontent.org, a platform which needs to bring together the best content on the web.
Post from Bas van den Beld on State of Search
Smartercontent.org Aims to Bring the Best Content Together
The Content Marketing Show Round Up – May 2013
Friday saw more than 1000 marketers attending the Content Marketing Show in Logan Hall at the Institute of Education in London. This was my favourite slide of the day – it’s Paul May’s & the photo was taken by Stacey Cavanagh. The wifi password was ‘going underground’ Continue reading »
Dealing with content beyond the webpage, DistilledLive discussion
By now, most of us are aware of the idea of responsive design and the sorts of tools you can use to make your website’s layout more mobile friendly. But how do we deal with content in this multi-screen world? Continue reading »
How to Increase Conversions through Brand Strengthening
I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.
The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).
Content Marketing DOs and DON’Ts
While everyone’s definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running Continue reading »
How to become an Influencer through Content and Relationship Marketing
Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.
Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.
How To Generate (Pseudo) Expert Content Ideas For Your Client
The phrase “content is king” gets thrown around a lot. Yes, that’s a cute use of alliteration, but what does it really mean? Thanks to Google’s Panda update, it’s simply not enough to stuff a few keywords into some ham-fisted copy and call it a day. Unique content is both valued and needed more than […]
Data vs Personas for Content Planning, DistilledLive video discussion
The last DistilledLive video came from our London team and talked you through some positive ways to give feedback to your designers when it comes to producing content. In this edition, we’re moving on from the design of the content Continue reading »
How to Kick Ass at Copywriting for Your Website
When I declared an English major in college, my mom said it was a great choice, “because people will always need good writers.” I was pleasantly surprised to find that true upon graduating college, but I was also pretty surprised Continue reading »
Five Ways To Flip Your Copywriting For Higher Conversion Rates
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories? Facts or feelings? Data or discounts? If…
Please visit Search Engine Land for the full article.