#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers
Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.
Post from Annabel Hodges on State of Digital
#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers
Turning Old Content Into New Links
It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and…
Please visit Search Engine Land for the full article.
Google Analytics Content Grouping: Why Are You Not Using It?
Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.
Post from Annabel Hodges on State of Digital
Google Analytics Content Grouping: Why Are You Not Using It?
Could Your Images be Harming Your On Page SEO?
Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.
Post from Ben Holbrook on State of Digital
Could Your Images be Harming Your On Page SEO?
Validating Your Content Marketing Business Case Using Lean Startup Methodologies
Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.
Post from Annabel Hodges on State of Digital
Validating Your Content Marketing Business Case Using Lean Startup Methodologies
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
12 Inbound Marketing Tips for 2014
I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.
The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a busi…
A Year without Guest Blogging
First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).
I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!
The post A Year without Guest Blogging appeared first on Kaiserthesage.
Taking your Inbound Marketing Campaign to the Next Level
It’s unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies).
This mostly happens when we have already exhausted almost every tactic limited on that process, which is not that great when you’re looking at scalability – and in consistently getting results.
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Kaiserthesage’s Top 10 SEO Posts for 2013
2013 has been a solid year for my career, and surely, there are so many things that I have to be really thankful about.
Despite all the ups and downs that have happened to me this year, I just think that I’ve just grew stronger, as I’ve learned a lot of new things and met a lot of amazing people that certainly impacted my profession and my life as a whole.
The post Kaiserthesage’s Top 10 SEO Posts for 2013 appeared first on Kaiserthesage.
Use Google Keyword Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide…
Please visit Search Engine Land for the full article.
How to build and run an SEO Company: @kaiserthesage asks @SEO_Hacker
I’ve known Sean Si ever since I started blogging, and he’s one of my closest friends in the industry. We used to work together for a few campaigns (I was part of the SEO-Hacker team when it was just starting).
We’ve also been exchanging a lot of ideas about the practice as well as the business end of SEO for the past 3 years now. So I’m also certain that you guys will learn a lot from him too.
The post How to build and run an SEO Company: @kaiserthesage asks @SEO_Hacker appeared first on Kaiserthesage.
Don’t Silo Me, Bro: Integrating Content Strategy Across Disciplines
Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences. Essentially this “categorical Continue reading »
2014 SEO Playbook, Part 1 – Hummingbird
It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword…
Please visit Search Engine Land for the full article.
Using Analytics Data to Improve your Traffic Generation
Measurability is what sets digital marketing apart from other traditional marketing channels.
The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look c…
The ROI in Forum and Comment Marketing
Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.
Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.
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How I Do Link Baiting on @kaiserthesage
This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on th…
My Best Kept SEO Secret on How to Rank for Competitive Keywords
As expected, SEO has gotten a bit more difficult, especially now that Google is pushing to encrypt a bigger portion of their search traffic data from Analytics (100% keyword not provided).
Knowing the keywords that really work and drive results has been a core factor of why SEO is a force to reckon with. But without it doesn’t really imply the demise of SEO as a marketing practice.
The post My Best Kept SEO Secret on How to Rank for Competitive Keywords appeared first on Kaiserthesage.
Welcome to Paradise, SearchLove San Diego 2013 Day Two
As promised, after an evening of poolside drinks and the sweet refrain of Katy Perry’s ‘California Girls’ whirling round the fire pit (No? Just me then…) we’re back at Paradise Point for Day Two of SearchLove San Diego. Expect everything Continue reading »
Can we trust Google Keyword Planner?
While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not…
Post from Agnete Tøien Pedersen on State of Search
Can we trust Google Keyword Planner?