A Step-By-Step Guide To Link Building For Boring Industries Or Products
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier si…
SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in…
Please visit Search Engine Land for the full article.
How I increased my email list subscribers by 532% in 1 month
Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium).
Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream.
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Link Building ≠ Content Marketing. But Here’s How They Fit Together
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false….
Please visit Search Engine Land for the full article.
How to Really Rank in Google SERPs
Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago.
Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.
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Managing Outsourced Content Development (Using Songs by U2)
Note: This post was written listening to large amounts of music by U2 and Roy Orbison. However, vintage Orbison song titles such as “Lonely Wine” and “Ooby Dooby” don’t really lend themselves to the process of outsourcing content development. (Just be glad that I wasn’t on a Scandinavian death metal kick at the time this […]
Friday Infographic: Why Content for SEO?
Content and SEO have always been connected. Just how connected shows this infographic from Brafton.
Post from Bas van den Beld on State of Digital
Friday Infographic: Why Content for SEO?
YouTube Marketing for Businesses
I was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.
Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.
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Reigning In Content & SEO — The King & Queen Of Online Marketing
Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing…
Please visit Search Engine Land for the full article.
The complete guide to Transmedia Storytelling
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
Post from Gianluca Fiorelli on State of Digital
The complete guide to Transmedia Storytelling
Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win
According to new research, brands invest $40.2 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI. Have you ever been in a situation whe…
#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers
Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.
Post from Annabel Hodges on State of Digital
#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers
Turning Old Content Into New Links
It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and…
Please visit Search Engine Land for the full article.
Google Analytics Content Grouping: Why Are You Not Using It?
Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.
Post from Annabel Hodges on State of Digital
Google Analytics Content Grouping: Why Are You Not Using It?
Could Your Images be Harming Your On Page SEO?
Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.
Post from Ben Holbrook on State of Digital
Could Your Images be Harming Your On Page SEO?
Validating Your Content Marketing Business Case Using Lean Startup Methodologies
Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.
Post from Annabel Hodges on State of Digital
Validating Your Content Marketing Business Case Using Lean Startup Methodologies
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
12 Inbound Marketing Tips for 2014
I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.
The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a busi…
A Year without Guest Blogging
First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).
I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!
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Taking your Inbound Marketing Campaign to the Next Level
It’s unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies).
This mostly happens when we have already exhausted almost every tactic limited on that process, which is not that great when you’re looking at scalability – and in consistently getting results.
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