How to Optimize for Satisfaction in SEO
Last updated — Thursday, July 21, 2016The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and mobile technology, usage has also certainly changed in the past […]
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Why your content and SEO strategy need to be joined up
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.
10 content marketing tools to boost your productivity
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it … read more
11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to … read more
How brands are jumping on the Pokémon Go bandwagon: the good and the bad
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage.
SEO in the festival season: which retailers have the right strategy?
Summer in the UK means festivals, and there are plenty to choose from again this year.
How to find copyright free images with Google Image Search and other resources
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images.
14 influencer marketing essentials for SEO success
The following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer.
Seven ways to make your boring product page sizzle
I have some bad news: you are probably missing out on a lot of sales. Why? Because your product page is not effective enough.
Eight key improvements from an ecommerce site relaunch
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.
Link Building through Co-Marketed Visual Content
Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly […]
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Nine considerations for movie-based SEO outreach campaigns
Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty issues to get your head around.
What do content marketers need to know about SEO?
Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.
How to increase your content’s viral potential
Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.
The ABC of Google Quick Answers
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
What can Medium’s Creative Exchange bring to native advertising?
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange.
Five stats that sum up the rise of ad blocking
Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing strategies. To mark the publication of our first Zoom In report, which explores the rise of ad blocking, we handpicked five stats that tell the trend’s story.
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
18 best branded Instagram videos of 2016 (so far)
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.
17 inspirational examples of data visualization
Showing data in context, and using creativity to make that same data tell a story, can truly bring numbers to life.