10 useful tools for writing compelling content for SEO
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.*
Understanding FTC guidelines for influencer marketing
The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused.
Deliverables and documentation to make your SEO strategy actionable
For companies serving either B2B or B2C audiences, search engine optimization continues to be a priority for driving new traffic.
How to combine AdWords with Outbrain without cannibalizing their effectiveness
How different parts of the funnel can specifically incorporate two different channels – AdWords and Outbrain – while avoiding cannibalisation.
How to use buyer intent to write better copy
Most of us know our target demographic and still, it is very hard for us to constantly create content that converts. In the end, without loyal audience, there is no reason for you to write in the first place.
Seven ways to avoid content cannibalization
To get some insight into the matter of internal site cannibalization, SEMrush recently hosted an in-depth discussion about the subject with an industry expert – Dawn Anderson.
How the rise of user-generated content is changing marketing
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?
10 reasons your content will fail and what you can do about it
Creating content is easy. Creating great content? That’s much tougher.
15 writing tips to rank higher on social and search results
Online writing has its own style and it’s even more challenging when thinking of its impact own. Here are 15 tips to keep in mind when writing for the web.
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Guide to Google ranking signals – Part 4: content freshness
This week’s guide to ranking signals continues diving into on-page content factors, with content freshness.
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
72 Content Types you have to know about
Content isn’t just text. It’s a lot more. Find 72 different content types here and see which one fits you best.
Post from Bas van den Beld
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
Five tips to maximise content ROI for every industry
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI.
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them.
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to … read more
Guide to Google ranking signals – Part 3: quality content
An algorithm won’t judge for personal taste, but there are some technical things you can do to make sure your content is deemed ‘quality’, not just to spider crawlers but also real human readers too.
How strategic is your content strategy? Test yourself with five key principles
19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about…