We Need to Write for Robots (Until They Read Like People) – Why Our Industry Needs Technical Content Creators
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Post from John Warner
Duplicate content FAQ: What is it, and how should you deal with it?
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?
How to write blog headlines that drive search traffic
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.
Still doing guest blogging? Keep these 4 tips in mind
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There’s nothing wrong with this – Google doesn’t penalize people for guest blogging, as long as you do it well and in moderation. Here are some tips to keep you on the right side of Google.
6 lesser known tools to power your content marketing
In every round-up of content marketing tools, it seems like the same names are mentioned. To celebrate the industry’s “undercover” tools, here are six lesser-known tools to power your content marketing.
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage … read more
5 tips to create a data-driven content marketing strategy
Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.
Why you should scrap your content budget
With thousands of pieces of content being produced across dozens of channels each day, it’s important that you as a marketer can work with your agency to answer this question: “Are we paying too much, or too little for the content we’re producing and is it converting in the way that we need it to?” […]
The post Why you should scrap your content budget appeared first on Builtvisible.
What is Google Stamp and what will it mean for marketers?
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service – and how successful might it be?
What makes content great?
Digital content makes up the world wide web, yet a great deal of it is awful. Here at Builtvisible we are on a quest to replace the bad with the great. As much as Grumpy Cat and his many memes are entertaining, does GC really deserve column inches from the BBC and Forbes? I think […]
The post What makes content great? appeared first on Builtvisible.
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.
Audience building for startups with Facebook Lead Ads
Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them to first base. If you want to make any money, you need an audience that knows and trusts your brand. Building an audience is difficult without […]
The post Audience building for startups with Facebook Lead Ads appeared first on Builtvisible.
How to optimize your content for Q&As
Google’s Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search marketers do to ensure their content gets found?
How to write for the web
Here are the seven rules of effective online writing:
- Start with a conclusion
- Minimise interruptions
- Enable “scanability”
- Be appealing
- Offer value
- Build trust
- Engage
You have just scanned over a bullet point list, which answers the question asked in …
The post How to write for the web appeared first on DEJAN.
7 more tips to improve your content creation
How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable tips to improve your content marketing efforts.
8 tips for improving your content creation
The rise of content marketing has brought content creation to the forefront for all businesses. Earlier this summer, I presented on “15 ways to improve your content writing” at the Summit on Content Marketing. Here are the first eight of those tips.
The Guestblogalypse: How to get links without guest blogs
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain your ranking. So how can businesses achieve this?
The ultimate law of mobile site design: Entertain users and drive conversion
Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by designing your mobile site with the user’s intent and needs in focus.
Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
Email Outreach Tips: +22 Link Building Email Templates
Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO).
Outreach accounts for the majority of these link acquisitions – which I can personally attest to as it is evident o…