Report: Bing Ads Gains Market Share In Q1
Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search, released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%. The…
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Mastering PPC: What Is a Conversion?
One of the best questions I’ve been asked during a job interview is “How would you explain your job in PPC to your grandmother?” After the interview I called my actual grandmother (Shout out Jean!) and tried to explain my job using colorful real world examples and phone book analogies. At the end of my (completely unprompted […]
Part One: Why To, and How To, Start Advertising on Twitter
Advertisers are missing out on Twitter. Due to low competition, Twitter can generate better ROI for advertisers than Google, Bing and Facebook. The data shows that Twitter is under monetized. Twitter generates very little revenue compared to Google despite a similar number of tweets and Google searches. Google Twitter Actions Per Day 410 million text […]
The Positive Negative: How to Use Negative Keywords to Save on Spend.
If there is one thing my family can tell you, it is that I am cheap. I will look for any and every way to save money. My mother says that I “Squeeze a nickel until the buffalo poops.” So when it comes to PPC, one of my favorite reports to analyze is the search […]
Mastering PPC: Understanding PPC and SEO
As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search […]
Mastering PPC: Understanding Search and Display
Now that you’re more familiar with what paid search is, as explained by Jess last week, let’s dive into the different network options on which to advertise. Please note: this post focuses on Google AdWords but BingAds also has similar network opportunities The Search Network Google’s search network reaches users as they’re searching the web. […]
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But […]
Experts Eye Series 2013 – Whats going to be big in search for 2013
2012 whichever which way, was a massive year – with our experts unanimously suggesting that Penguin was the biggest game changer during last year. There is no doubting the impact it had, to the point where one may argue that we saw the rise of the content marketing sector as an almost direct consequence thereof. […]
Four Advanced PPC Mistakes
There are some mistakes that you can’t make as a beginner; when you know a bit more about how things work you really can gather together enough rope to get in real trouble. These are all mistakes that I’ve made myself and, with the exception of one, are mistakes that I continue to make. I […]