The PPC Experiment You Never Dare Run
A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting…
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Local Businesses, Ensure Your AdWords Accounts Are On Target
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…
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Bing Ads Introduces Performance Comparison Graphs
The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting and analyzing reports on your own….
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Mastering PPC: YouTube Advertising
Youtube advertising, as with all things Google, has plenty of options for you to pick from: Ads on Videos, Ads as Ads, Videos as Ads and Ads for Videos… Confused? Good. We will break it down for you below. But first – a few things to know: YouTube, owned by Google, is a Google Search […]
Part Two: Four AdWords Paid & Organic Report Questions Answered
Many good things come in four. My favorite four things that come in fours may be the weather seasons, the NCAA Final Four, FDR’s Four Freedoms and the A-Team. Source – http://www.universalstudiosentertainment.com/assets_c/2010/05/Ateam_1-thumb-497xauto-890.jpg Last week, I wrote about initial AdWords paid and organic report data. The paid and organic report links Google Webmaster tool data with […]
Google Adds Conversion Estimates To AdWords Bid Simulator
Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions. The Bid Simulator displays estimates for both 1-per-click and many-per-click conversions you might have received with different bids. …
Can we trust Google Keyword Planner?
While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not…
Post from Agnete Tøien Pedersen on State of Digital
Can we trust Google Keyword Planner?
AdWords Tactics For Local Businesses
AdWhat Now? Tara West from Koozai shares AdWords Tactics For Local Businesses In The Post Enhanced Campaigns Era including slides from the presentation she gave at BrightonSEO.
Post from Guestpost on State of Digital
AdWords Tactics For Local Businesses
AdWords Tactics For Local Businesses #brightonseo
AdWhat Now? Tara West from Koozai shares AdWords Tactics For Local Businesses In The Post Enhanced Campaigns Era including slides from the presentation she gave at BrightonSEO.
Post from Guestpost on State of Search
AdWords Tactics For Local Businesses #brightonseo
Mastering PPC: Getting Started with LinkedIn Ads
In Beauty and the Beast, Belle was just a girl living in a little village in France. The opening number featured her singing about how there must be more out in the world than just what she’s experienced in her small, provincial town. She wasn’t satisfied with that typical little village and dreamed about how […]
Bing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet Targeting Stays, Still
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into …
Part One: AdWords Paid & Organic Report Results
SEER recently implemented the new AdWords paid and organic report for six of our clients. The paid and organic report links Google Webmaster tool data with AdWords data to show how PPC and SEO interact on a click through basis. PPC Hero wrote a great post on how to set up the paid and organic […]
Live @ SMX East: Supercharge Your PPC Results
All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions a…
Three AdWords Remarketing Features You Must Test Now!
Ally Malick and I recently co-hosted a webinar on paid search tactics & measurement for ecommerce clients with RJ Metrics. Part of that discussion involved three remarketing features in Google AdWords which they have been promoting as Remarketing 3.0. While our focus was on ecomm advertisers, not all of the features are specific to just them. […]
Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study,…
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Bing Ads To Launch Excel Add-In To Streamline Campaign Management
In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel…
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AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of rolling out cross-account conversion tracking and se…
Mastering PPC: Five Reasons To Run PPC For Brand Keywords
Amanda wrote a great post last week on advanced bidding strategies. I wanted to follow up with an answer to a common client question about billing. Clients ask all the time, why should they bid on their own brand keywords when they rank highly in the organic results for their brand keywords? Isn’t this wasting […]
I love the AdWords Dimensions Tab
If you are not sure where to start with Adwords Dimensions – Haukur walks you through it with his guide
Post from Haukur Jarl on State of Search
I love the AdWords Dimensions Tab
10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, soit can be hard to keep up with the different features offered in Bing Ads. AdWords…
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