ChatGPT’s GPT-5.3 Instant May Show Fewer Links In Web Search Results
OpenAI announced GPT-5.3 Instant and said it “delivers more accurate answers, richer and better-contextualized results when searching the web, and reduces unnecessary dead ends, caveats, and overly declarative phrasing that can interrupt the flow of co…
Google Tests Bold Site Names In Search Results
Google is testing bolding the site names in the search results. We’ve seen Google bold many other elements of the search result snippet, but I don’t think I’ve covered Google testing bolding the site name portion of the search snippet.
Scaling the agentic web with NLWeb
Imagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents can navigate, interpret, and even perform tasks autonomously on your site. This is not a futuristic concept. It is already unfolding. This is the emergence […]
The post Scaling the agentic web with NLWeb appeared first on Yoast.
New Google Help Doc About Google’s Web Crawling
Google has posted a new help document named Things to know about Google’s web crawling. This document currently lists 9 things on how Google’s web crawling works.
Google Search Wider Images For Some Travel Queries
Google Search may have rolled out an update for the images it shows in the search results All tab. For some queries, Google is showing a full-width image pack, but with only four wider images, not the five images we saw before.
Google Confirms Discover Feed Shows More Social Posts
Google has reportedly confirmed that the Google Discover feed has recently increased how often it shows social media posts in the feed. We covered this in January, and while we know Google does show social media in the Discover feed, it seems Google i…
Google AI Mode Sidebar Links Don’t Pass Referrers – Google To Fix
Google AI Mode doesn’t always pass referrer data from the links on the sidebar. This is supposedly being looked at by the Google Search team and hopefully will be fixed soon, if not, already.
Google Knowledge Panels With Colored Table Elements Sections Rolling Out
Google seems to be rolling out colorful sections in the knowledge panels. Sometimes you will see gray, sometimes blue, sometimes orange and sometimes green and maybe more. We saw this on mobile over a decade ago, so this does seem new, especially on d…
How Google Search & Google Discover Picks Image Thumbnails
Google updated its image SEO best practices and Google Discover documentation to clarify how Google picks a preferred image thumbnail for Google Search and Google Discover. Google wrote it “uses both schema.org markup and the og:image meta tag as sourc…
Google Updates Alcohol, Prescription Drugs, Gambling & Government Policies
Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services policies.
Google Help Document On Universal Commerce Protocol (UCP) Checkout
Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help documentation section.
New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation
In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interfaces for the web. Today, we are proud to introduce the first major result of that work: Yoast SEO Schema Aggregation. This is an opt in feature that brings your website’s structured data together […]
The post New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation appeared first on Yoast.
Daily Search Forum Recap: March 2, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There is a Google patent document that implies Google Search might send searchers to AI-generated page of…
Google Patent: Sending Searchers To AI-Generated Pages Over Your Site
There is a Google patent named AI-generated content page tailored to a specific user. It describes the use of AI to create custom landing pages and when a user performs a search, Google Search sends the user to the AI-generated page instead of the page…
Google Search Ranking Volatility Heated Into March
Google Search rankings remain heated into March – I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatility really has not cooled much at all.
Will Google To Allow Publishers To Claim Google Discover Profiles
Google might be allowing publishers to claim their profiles and publications on Google Discover. I mean, there were forms of this for Google News, Google Business Profiles, even Google Search over the years, but there are hints this is coming to Google…
March 2026 Google Webmaster Report
Are you ready for the monthly Google Webmaster report…
Google Ads Label: Sponsored Options In The Area
Google Ads has often used dynamic labels for some of the ad groupings. I mean, we’ve seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled “Sponsored options in the area.”
Videos: Google Search On HTML & Google Ads On Search Experiences
The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from the Google Search team spoke about how browsers pa…