Top PPC Tips from PPC Masters
Thomas Hertkorn covered the first PPC event which took place in Hamburg, Germany. Read his key tips and takeaways from one of the largest PPC dedicated conferences.
Post from State of Digital on State of Digital
Top PPC Tips from PPC Masters
Improving Promoted Tweet Results
Are you looking to improve your Twitter advertising? I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients. 1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is. I don’t care what it’s called, hear me out. […]
SEO and PPC Lessons Learnt at SMX London 2014
Day one of SMX London has concluded and the State of Digital team have been there in full force capturing all the top lessons, tips and tactics from both the SEO and PPC tracks throughout the day. Rather than the normal session write ups in blog post format, this time at SMX we are trying […]
Post from Samantha Noble on State of Digital
SEO and PPC Lessons Learnt at SMX London 2014
Dealing with PPC “not provided”
“Not provided” has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
Post from Arianne Donoghue on State of Digital
Dealing with PPC “not provided”
How To Gain Additional Reach In AdWords With Similar Audiences
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…
Please visit Search Engine Land for the full article.
Breaking AdWords Announcements – A Renewed Focus on Users
The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies. 4/22 at 9AM PST has come and gone. The dust has settled. The twittersphere has snarked. So what happened? TL:DR: Keep old toys (for […]
Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads
Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]
Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it…
Please visit Search Engine Land for the full article.
6 Steps To Boost The Profitability Of Your SEM Acquisition Program
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click […]
Please visit Search Engine Land for the full article.
Top 3 Scripts for Adwords Account Automation
Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?
Post from Jackie Hole on State of Digital
Top 3 Scripts for Adwords Account Automation
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer…
Please visit Search Engine Land for the full article.
Assembling a Custom PPC Management Solution – Hilton Worldwide & Acquisio #RIMC14
A full summary of Hilton presentation by James Harrower (Hilton Worldwide) & Laurent Boninfante (Acquisio EMEA) at Reykjavik Internet Marketing Conference.
Post from Ned Poulter on State of Digital
Assembling a Custom PPC Management Solution – Hilton Worldwide & Acquisio #RIMC14
PPC Work Hacks: Quickly Analyze AdWords GDN Placements
First thing first, HAPPY SAINT PATRICK’S DAY! Now let’s grab a green pint and dive into some placement reports. Cheers! Placement Analysis Performing regularly scheduled Placement Analyses is essential to maintaining a successful content campaign. It is through these analyses that one can determine how individual websites are performing on the display network. We can […]
An Introduction to Pivot Tables for PPC Analysis
As recent convert to pivot tables for analysis of your PPC Account and the fact that it has been the most requested guide after the training course at Biddable World, I thought I’d write a post to explain what they are, how they work and how to use them to analyse your PPC Data. I […]
Post from Jackie Hole on State of Digital
An Introduction to Pivot Tables for PPC Analysis
Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to…
Please visit Search Engine Land for the full article.
Create A Winning Paid Search Strategy For The World Cup
For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that…
Please visit Search Engine Land for the full article.
A few Adwords Extensions here, a few Adwords Extensions There
A walk through some of the extensions available to you via Google AdWords. With these extensions you can push out more relevant information per impression.
Post from Haukur Jarl on State of Digital
A few Adwords Extensions here, a few Adwords Extensions There
Top 5 Must Haves on a Small PPC Campaign Budget
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget
SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon
Krystian recaps the the PPC analytics session of Day 3 SES London. Yehoshua Coren and Sam Noble talk about connecting reporting abilities of AdWords and Analytics to gain a fuller view of campaigns and traffic.
Post from Guestpost on State of Digital
SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon