6 areas to address before increasing B2B paid media investment
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
Driving lead generation with paid media: What’s new and what’s next
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
3 new YouTube features including live stream product tagging
YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile.
How each Google Ads bid strategy influences campaign success
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
How to use AI to elevate social media campaigns
Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and more.
Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats.
Google Ads launches email series delivering tailored optimization advice
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Google Ads launches email series delivering tailored optimization advice
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Microsoft Advertising Network campaigns expand to Facemoji
Brands can now connect with the mobile app’s extensive audience in the U.S., the UK, Canada, and Australia.
LinkedIn launches enhanced audience insights and predictive analytics
The Media Planning API offers deeper insights into a campaign’s expected reach and ROI, enabling data-led decisions for better optimization.
What is a full-funnel PPC strategy?
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.
3 tips to be a great data steward for agency clients
Learn actionable insights to guide your PPC clients through data challenges and enhance your agency’s role as a strategic partner.
Google expands generative AI capabilities for automatically created assets
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Google Ads gambling and games policy updated
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.