How to write a high-quality and SEO-friendly blog post
Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not […]
Use Yoast SEO to make your content findable
If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine […]
Ask Yoast: how to get most out of cornerstone content
You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site? This is an issue a lot of our site review customers struggle with. The answer is […]
Marketing your blog
If you’re writing posts for your blog, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blog marketing tips to make sure your audience will […]
The importance of original content for SEO
Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand […]
Related posts need to make sense, not just be there
Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for […]
Why every content SEO strategy should start with keyword research
The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you […]
New: Yoast Keyword research training!
Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch […]
Keep your content fresh and up to date!
How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could well be an even bigger […]
Ask Yoast: include taxonomies in XML sitemap?
Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question […]
7 tips to increase blog engagement
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? So, how do you achieve that? In this post, I’ll first explain the importance of blog engagement for SEO. After that, […]
Ask Yoast: Links to PDF files
If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some of […]
5 SEO copywriting mistakes you should avoid
Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll […]
Interview with Boris Veldhuijzen van Zanten (TNW)
Now this a quote we love: “…being patient and providing quality pays off…“. It’s one of the lessons Boris Veldhuijzen van Zanten, co-founder of The Next Web (TNW), shared with us in this interview. TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers gadgets for […]
Holiday season SEO: start preparing NOW!
It’s 86°F outside, and here we are telling you to think about the snowy days of Christmas. Already. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already […]
Tagging posts properly for users and SEO
Tags for a post can be hard to choose: in this post I’ll explain why they’re important and how to choose them. One of the hardest things as your site becomes bigger is creating and maintaining a site structure that actually makes sense. Tags and categories can help create that structure, allowing people to easily […]
7 keyword research mistakes you should avoid
Keyword research should be the first step of every SEO strategy. Thinking about the words you want to rank for is really the first and foremost step you need to take. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll talk you […]
Improve your small business SEO today
Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can […]
5 tips to find inspiration for your blog
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts […]
To blog or not to blog?
To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you […]