Category: Google Search Engine Optimization

Google’s John Mueller said that when it comes to disavowing links “it’s in a spammer’s best interest to encourage others to spend time on it.” Why? Because Google has said there is little reason to disavow links, unless you have a manual action or kno…

Google looks to have expanded its enforcement of its site reputation abuse policy to European regions this week. Google began enforcement in the US back in May but Google seems to have issued a ton of these manual actions (manual penalties) to European…

Google has updated not just its site reputation abuse policy for clarification purposes, Google also updated the manual actions section for site reputation abuse. Again, these are just clarification changes, and as Google put it, “it include guidance …

Google has updated not just its site reputation abuse policy for clarification purposes, Google also updated the manual actions section for site reputation abuse. Again, these are just clarification changes, and as Google put it, “it include guidance …

John Mueller of Google said that sometimes doing SEO can cause sites more problems with search and search rankings. Sometimes not doing SEO, might be better, John implies.

John Mueller of Google said that sometimes doing SEO can cause sites more problems with search and search rankings. Sometimes not doing SEO, might be better, John implies.

Google is testing an expandable brand store knowledge panel. So if you search for a brand like New Balance, Google will show a knowledge panel on the right with products, descriptions and so on but then if you click on the arrow button, it will expand…

Google’s John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, “This is also why word-count itself makes so little sense.”

Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One line says, “Address novel content issues (e.g., detection and treatme…

Google’s John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won’t necessarily see that you do…

Google has updated the screenshot examples of the events and estimated salary sections of the Structured data markup that Google Search supports. I assume this update was to better match the newer updated designs that Google uses in the actual search …

Google updated its review snippet documentation to recommend that ratings should be accompanied by a review comment and author’s name. This is a recommendation and not a requirement, but it seems like a strong recommendation.

In some European regions, Google, likely because of the DMA laws, has to show review aggregated ratings from third-party sites. How does Google know which sites to take those reviews from? You would think Google has a trusted list of sites it would pi…

A few months ago, Google quietly updated the manual action policy violations list for News and Discover policy violations. Google removed the adult-theme and artificial freshening sections and then added a slew of deceptive practices sections, while a…

Google’s John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn’t matter. But he did say, pick either lowercase or uppercase, just be consistent.

It seems like Reddit, the site that ranks well for every single query in Google Search, is starting to see a small but visible ranking drop in Google Search. It seems Reddit is losing Google Search visibility when you look at its ranking reports in Sem…

Google’s John Mueller said that using generative AI to create blog posts and content for the purpose of getting backlinks is “almost certainly against Google’s spam policies.” He said this in response to a complaint that this was being done on their si…

What happens when you lose a lot of links really quickly, how might that impact your Google search rankings and SEO performance? Well, John Mueller of Google was asked that question and after much back and forth, he responded, “SEOs often overestimate …

Using the “validate fix” button within Google Search Console to communicate to Google that you fixed an issue, does not signal to Google to expedite anything on its end. It just a reporting mechanism for you to track when Google recrawls the issue and …

Google now added the new 24-hour hourly data from the performance report in Google Search Console to the export functionally. So now you can export hourly data, the most recent data, from Google Search Console’s performance report.