Category: Google Search Engine Optimization

As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolle…

Google Search Console’s page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any is…

Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.

A court document from the Department of Justice Google monopoly case shows Google internally discussed six different options for giving (or not giving) publishers control over AI usage. The options range from do nothing new to add options to opt out o…

Google’s Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the “GEO rush.” The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan…

Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning. Lots of site owners are concerned with how this may impact Google, Bing, and other crawlers. The truth is, these search engines have s…

For a decade now, Google’s John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, “Consistency is the biggest technical SEO factor.”

Google seems to be rolling out the annotations feature within Google Search Console’s performance reports. This was a feature Google began testing in May and now it seems to be rolling out. I see it, so do many others in our community – do you see it?

Google has clearly documented how it tracks link clicks, impressions and positions for AI Overviews in this help document. But if you ever saw an AI Overview and interacted with them, you’d know that (1) when you click on a link icon, the citation card…

Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what’s being reviewed, the search company announced. This is to make it clear about how nesting in reviews and aggregate rati…

Google is reportedly working on a “fix” for the AI spam that routinely shows up within users’ Google Discover feed. Google issued a statement to the Press Gazette saying, “We’re actively working on a fix” for the fake AI spam stories showing up in Goog…

Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had a Merchant Center account, that is no longer a requ…

Google’s John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google’s announcement about more structured data support and search feature…

Google’s John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.

Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way – consistently and quickly, without much human intervention. Yea, does t…

We had a few unconfirmed but big Google search ranking updates but we are still waiting on an official core update…

Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the excluded value, instead of excluding those rows.

Google added a new user agent to the Googlebot’s user-triggered fetchers documentation. The new user agent is for the Chrome Web Store named Google-CWS.

Google’s John Mueller posted a PSA yesterday, reminding SEOs and developers to verify the host name of cloud providers they are using to host images, videos, and other content. Specifically, you should use a DNS CNAME to the bucket, then verify with DN…