Category: Google Search Engine Optimization

Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen? And if it does happen, what should you look out for?

Google will now report inline data URLs that are used as video URLs as “Invalid video URL” in the video indexing report within Google Search Console. This may lead to a reassignment of the “Invalid video URL” issue to the new issue but the total number…

Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools are showing no decline in FAQ s…

Google’s John Mueller said that when it comes to links SEO make to manipulate search rankings and gain ranking position in Google, those links are mostly ignored by Google Search. This is a line Googlers have been saying since Penguin 4.0 came out and …

Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t one day degrade in value. John added, “just because something’s in Google News now doesn’t mean it’ll …

Google’s John Mueller was asked about his feelings on the Google March 2023 broad core update and if he can honestly not say that the “update messed the SERP a bit up.” John responded saying, “I’ve seen a ranking update landing as “oops, everything is…

Every year Google releases its web spam report showing how much better the search company got at fighting search spam. This year is no different but here, Google is showcasing how successful SpamBrain was at making big strides in fighting search spam.

We know the Google Indexing API should be used for just job postings and live-streaming content. If you use it for other content, it just won’t do what you want. A Black Hat World thread seems to confirm that it doesn’t work for other content types.

Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search.

Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.

Google’s John Mueller said when it comes to sites with pagination and large site’s faceted navigation, Google will learn how to crawl it. He said on Twitter, “we do try to “learn” useful URL patterns for sites.”

Google’s John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand name followed by a keyword phrase won’t help you rank…

Google’s Gary Illyes confirmed that Google does look at domain name records for discovery of new domains to include in the Google Search Index.

Google’s John Mueller said when it comes to international SEO and multilingual sites, the CDN’s location does not really matter for SEO.

Last month was jammed packed with Google search news including the Google March 2023 broad core update starting on March 15th and completing on March 28th. We had the end of the February 2023 product reviews update. Google Bard started to roll out, ma…

Google’s Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. The answer, having dates on f…

Brandon Mercer, who works at Hearst Newspapers, posted in the Google Search Console help forums that people are using the “remove outdated content tool” from Google to remove competitor pages, and he said it works. Although Google’s Danny Sullivan resp…

Google’s John Mueller is no longer recommending you verify all the variations of your domain with Google Search Console. Instead, he said, keep it simple and verify using domain verification.

Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple properties in Google Search Console, into a single Google C…

Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results, so maybe Google is less likely to repeat the site name in the title of the search re…