Category: Google Search Engine Optimization

Google posted a new Search Off The Record podcast all around picking a domain name and SEO. This was recorded by John Mueller, Gary Illyes, and Martin Splitt of Google. They spoke about checking if the domain is spammy, the price of TLDs, whether you …

On June 28th, three weeks ago, I removed the AMP pages from this site. Overall, I didn’t see overall traffic changes from the change. I did notice issues with this site in Google Discover, a spike in crawl rates, a jump in AMP errors and some more chan…

Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs.

I think everyone in our industry is surprised we have not had a confirmed Google search ranking update since April 2023. But you should expect Google to confirm a search ranking algorithm update before the summer is up.

Google Search Console has a link report and that link report has become less and less useful over the years. This morning, it seems like Google pushed an update or has a bug where now people are seeing about half the number of links that they saw the p…

As you may remember, Google has a news topic authority ranking system, which has been around for a while but Google recently disclosed to the public. Danny Sullivan, Google’s Search Liaison, clarified on Twitter that some of the “signals” listed in its…

Danny Sullivan, Google’s Search Liaison, responded to Vox Media’s claim that AI content is currently “well-received by search engines.” Sullivan said, “It’s still not correct that AI content will be “well-received by search engines,” at least for us.”

Google’s John Mueller was asked again about page speed and how important of a ranking factor it is, if at all. John replied, saying page speed is a vague term and that Google uses core web vitals and page experience metrics instead. But John added that…

Google’s John Mueller was asked if keyword research helps SEO. John immediately replied, “no,” but then explained why he said no. It is not the task keyword research that helps with SEO, but understanding what you are writing about and why that kind o…

Google’s John Mueller seemed to get annoyed the other day around people faking who they are with fake personas. He posted a PSA, public service announcement, on Twitter Monday saying, “PSA making up fake people for your review site is awkward, even wi…

Google confirmed an indexing bug with Google News publishers that went on for about three weeks. It started around June 21st and was officially fixed on Friday, July 14th.

Have you ever spotted a Google quality rater visiting your website? It is not as uncommon as you thought. I even saw it on this website. You can spot it by searching your analytics from raterhub.com referral traffic.

Google has posted a new document in the Google Merchant Center area on how to build trust with your customers. The document goes through your business identity, your transparency, your online reputation, and your professional design.

With all these unconfirmed Google search ranking updates over the past couple of months and the Google results being super volatile, we are all asking when will Google confirm the next Google search update.

Google’s John Mueller responded to a question on Reddit about how to “undo” a 301 permanent redirect. In short, John said you can just change the redirect but he does not recommend you set up redirects just to redirect them somewhere else in the short…

Google is going to release its second batch up improvements for Site names in the search results “in the near future,” Danny Sullivan, Google’s Search Liaison said.

John Mueller, a Search Advocate at Google, was asked when you should use the link disavow too. He said on Twitter, “Essentially — if you weren’t buying links, don’t disavow.”

Google introduced the site name feature last October for mobile and last March for desktop search. Did you know that sometimes Google might not show a site’s site name in search if it doesn’t have enough confidence in the name?

Google Search Console’s page indexing report should show more fine-grained page indexing issues starting on July 2nd. Google forgot to add an annotation to the report back then but promised to add it soon, so the confusion around why some are seeing a…

Google’s Search Liaison, Danny Sullivan, said he would take the feedback he heard from the publisher community yesterday back to the Google Search team. This feedback was around Google’s advice on using the noindex for syndication partners after removi…