Category: Google Search Engine Optimization

Did you know that sometimes those bot protection services will serve Google and other search engines noindex directives? Google’s John Mueller said this on X, saying, “Sometimes there’s bot-protection (or a login, interstitial, etc) triggering that has…

Gary Illyes said some search engines can be confused by seeing double slashes in a URL. Previously, Google suggested not to use double slashes in your URLs but here Gary is saying that technically pages load with double slashes but with some search en…

Gary Illyes from Google explained how Google Search may or may not handle special characters within Google Search. He explained this in the latest Google SEO office hours at the 16:10 mark.

Google Search may be having issues with indexing or serving this morning. I am seeing tons of reports from SEOs on X that Google is having indexing issues, tons. So I am posting this story to see if I can see firsthand if Google is indeed still havin…

Google has documented how it Google handles sites with a high proportion of non-consensual explicit imagery. Google updated its spam policies and the Google ranking systems guide with links to this help document explaining the topic.

Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from a hierarchical structure if they want to encourage Google to crawl sections …

Over the past few months or so there has been a lot of complaints both from the SEO community and the general internet community about the quality of the Google search results. The SEO community has been very vocal on social and on this blog about the…

Google’s John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said, “in fact no SEO is perfect.”

A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid for backlinks or is spamming Google in one way or another, why does that site still ran…

Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called “Browsing Experience” and it shows how well your site’s products are doing with image quality.

For the past few days or so it seems that the Google Search Console API has been delayed. There has been complaints about this on social media and in the Google forums. It is not uncommon for Search Console to run into these delays but I see a lot of…

Most SEOs believe Google will push out another confirmed algorithm update before the end of the 2023 year – so within the next few weeks. I ran a poll on X asking SEOs “Do you think Google will push out another confirmed update before the 2023 year en…

Google’s John Mueller said it is fine to publish some content in both PDF and HTML formats. He said both “can be shown independently in the search results.” If Google sees them as duplicates, in some cases, Google may just show the HTML version in its…

A couple of weeks ago, I reported about that Google Groups was seeing a very big ranking and visibility boost. Well, it seems to have caught Google’s attention, the rankings of Google Groups seems to be declining and their visibility in Google Search h…

There has been a bit of controversy over the name parasite SEO in the industry and Google itself doesn’t like the term either. So they said they will be renaming parasite SEO to some new term in the near future.

There has been a surge in complaints from site owners and publishers who are seeing the “Video is not the main content of the page” error in the video indexing section of Google Search Console. This should come as no surprise to many of you who read he…

On Friday, Google’s Search Liaison, Danny Sullivan, said that the search company has taken steps to deal with the parasite SEO problem. He also added that the specific change with the upcoming helpful content update is still not live yet but Google di…

Danny Sullivan, Google’s Search Liaison, said something that is probably somewhat obvious to many of the readers here, that SGE is not able to tell you how Google’s search ranking systems work, what scores or ranking factors it does or does not use, or…

A site owner’s guide to understanding Google’s alternative feeds and secondary serps and how it’s becoming harder than ever to track clicks and impressions from Google’s ecosystem.

I’ve been noticing that Danny Sullivan, Google’s Search Liaison, has been removing posts from his X (formerly Twitter) account a lot. I also noticed on select posts, John Mueller from Google has also done that but a lot less often.