Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties
Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their search queries with third parties without user content or knowledge. As part of the settlement, Google has agreed to pay $8.5 million…
Search Engines Ixquick & StartPage Double Up On Security Measures With 2 New Encryption Standards
On the heels of the US PRISM scandal, private search engines Ixquick and its partner site StartPage are leveraging new encryption methods that offer higher levels of security beyond the standard SSL encryption. With a combined four millions searches da…
UK Prime Minister Attacks Google, Bing & Yahoo On Child Porn, Demands Better Efforts By October
UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes by October. Below is Cameron’s…
Please visit Search Engine Land for the full article.
Google, Yahoo, Facebook, Microsoft Urge ‘Greater Transparency’ in PRISM Letter
Letter asks that the government release its own transparency reports that show the number of individuals targeted and the number of accounts and devices covered. Supporting this would be more detailed transparency reports from the companies involved.
Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete
Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords — upgrade your campaigns by July 22 or Google will do it for you. Now, in a new blog post, Sridhar Ramaswamy, Senior Vice…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy
Duplicate content is a huge topic in the search engine optimization (SE)) space, heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it – that is, unless it is spammy duplicate…
Please visit Search Engine Land for the full article.
Wanted: Session Ideas For SMX Social Media Marketing
Do you have a topic you’d like to see covered in a session at SMX Social Media Marketing on Nov 20-21, 2013? Something you’d like to see covered in depth, or a discussion strategies and tactics for getting the most out your social media marketing campaigns? If so, we’d like to hear from you. Anyone…
Please visit Search Engine Land for the full article.
SMX East Super Early Bird Rates Expire this Week – Register Now, Save Up to $300
Constant algorithm changes. New ad platforms and options. Breakneck growth in mobile usage and advertising. Attend Search Engine Land’s – SMX East, October 1-3 in NYC, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving…
Please visit Search Engine Land for the full article.
Google Earnings: Revenue Up 19%, Paid Clicks Up 23% But CPC Down 6%
Google announced earnings last week and for the first time in a long time, those earnings did not beat expectations.
The main concern from investors is the 6% drop in cost per click (CPC) prices. While we’ve seen a 2-4% decrease in those prices……
Don’t Try To Fix Your Google Maps Listing Yourself, Call Google.
About a month ago, some Google representative in India from the Google Maps team called my office to verify our address on Google Maps. We verified all was good and then he hung up. A day or so later…
Would Google Penalize A Google Ventures Investment?
Joe Hall on Threadwatch highlights a post by Jacob King on how Google Ventures, Google’s investment arm, has a big investment in one of the largest coupon sites on the internet – a site that gets the majority of their traffic from Google organic sear…
Panda Recovery Poll: Did You Recover Last Week?
As you know, Google pushed out a new Panda update last week, that was “more finely targeted.” I suggested this was the softer Panda release that we’ve been expecting but Google didn’t use those words…
Long Tail Content For SEO — 2013 & Beyond
There was the old way of doing SEO for the long tail. It worked for a long time, and lots of people made lots of money doing it. But those days are gone. What was the old way, you ask? In a nutshell: Research a long list of long-tail keywords Create a …
How to Deal With Search Marketing Burnout
It happens. After years in the same industry and endless projects, presentations, and conferences suddenly the joy is gone. Let’s define and identify the signs of burnout and find and share some ways to deal with it and reignite your passion.
The Key To Success In Local Lies In A Vertical Approach
Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases. As …
Five Steps To Clean Up Your Links Like A Techie
You’ve been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO “services” to built links for you. Either way, you may be wondering whether you need to conduct a link clean up. This column contains a five-step…
Please visit Search Engine Land for the full article.
Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts
July 22 is finally here, which means any PPC advertisers who haven’t yet upgraded to Google AdWords enhanced campaigns are now being switched automatically. Here are some top tips on enhanced campaigns from experts to help you with the transition.
Google Enhanced Campaigns Are Here: What You Need To Know Now
If you haven’t done it, Google will do it for you today. All AdWords Enhanced Campaigns “legacy” campaigns will be “enhanced”. Many expected to wake up to an exclusively enhanced world. The big switch-flip at midnight didn’t happen, and you can even still create…
Please visit Search Engine Land for the full article.
Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?
Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here’s why quantity always wins.
Instagram Video: How Brands are Using Their 15 Seconds
Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.