Online Reputation Management (ORM): A Quick Guide
This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content, creating and following a social media policy, and making customer service a top priority.
Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. As Search Engine Land’s Danny…
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You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves
To mark Google’s 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own…
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See the SMX Social Media Marketing Agenda & Keynote – Two Weeks Left to Save $300 on All Access Passes
Proven tactics for getting the most from your paid, earned and owned social media programs. That’s what you’ll get by attending SMX Social Media Marketing, November 20-21 in Las Vegas. The agenda features sessions on social media advertising, content marketing, analytics, and conversions,…
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Riding the Motivation Wave in Search Engine Marketing
The act of searching Google is indicative of a motivational peak in a searcher. To earn that prospect’s business or get the opt-in, you must learn how to harness a motivational peak now to make that sale more likely or to make it come sooner.
Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices
Google has just rolled out their new “more unified design” of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer “cleaner and simpler, optimized for touch, with results clustered…
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Facebook Finally Lets Android, Web Users Edit Posts
For the first time, Facebook is letting users edit their posts after the fact, a feature that many people have wanted badly for years. The change has already come to the web and Android in an update; an iOS version is hoped to follow soon.
Twitter Adds Alerts to Help Users During Emergencies, Disasters
Twitter has launched Twitter Alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters. Users will see highlighted alerts in the Twitter feed and receive push notifications.
Google Street View Takes You Into CERN
“We’re delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek into its laboratories, control centers and its myriad underground tunnels housing cutting-edge experiments,” said Google.
5 Ways the Internet Celebrated ‘(Not Provided)’
Our Google keywords may be gone, but our sense of humor is still here. Though the news was frustrating, our industry still found ways to provide a laugh – even in these trying times. Here are some of the most humorous takes on “(not provided)”.
Google Knowledge Graph Adds Filters, Comparisons
Google has added a new filter tool and comparisons as the search giant continues to expand its Knowledge Graph search results. The new tools aim to help searchers drill down deeper into topics or compare some key facts about two things side-by-side.
SearchCap: The Day In Search, September 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs Successful PPC lead generation campaign…
WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs
Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically f…
Google Updates Android Search App; Teases New iPhone/iPad Search App
Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for a new version of the Google Search app for iPhone and iPad users and announced a new “look and feel” on mobile devices.
Is Bing’s Siri Partnership and Page Zero Feature an SEO Game Changer?
Bing has a redesigned interface and an instant search result set without clicking or leaving the search box. Now Bing is the web search back-end for Apple’s Siri. Is it time to optimize for Page Zero and Bing?
Live @ SMX East: The Coming “Entity Search” Revolution
Yesterday, at Google’s 15th birthday celebration Google revealed its new “Hummingbird” search algorithm. Many observers believe that this may be the most significant change that Google has made in years—and it’s a change no serious search marketer can afford to ignore or overlook….
Please visit Search Engine Land for the full article.
Hashtags Come to Google Search Results
Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long as they have been shared publicly or directly with you, and provide links to search hashtags on other sites.
“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data
Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system. While Google had encrypted the data two years ago for searches performed by users signed in to…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: September 27, 2013
Here is our weekly video recap, covering two weeks, but this time two changes. First, I am doing this in the conference room with the TV behind me, do you like it…
Local Voice Search Wars And The Opportunity For Businesses
Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri’s initial inadequacies and obvious voice recognition challenges, savvy multitasking…
Please visit Search Engine Land for the full article.