Bing Slams “Freakonomics” Bing It On Challenge Critique
Yesterday we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to replicate the Bing It On challenge methodology and argued that…
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Bing Image Search Adds Pinterest Boards
Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image results, and businesses and organizations can have another way for their brand to be found.
Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]
UK-based MathSight attempted to analyze Google’s Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site.
Demystifying Call Tracking In AdWords
Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas…
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Did Google’s Hummingbird Algorithm Hurt Your Site’s Rankings?
Last week, Google told us they pushed out a completely rewritten algorithm named Hummingbird.
They said the new algorithm was released a month or so ago and no one should have noticed it. But as I said, I think we did notice something…
Authorship Now On Google Image Search. Confused?
Last night, I covered at Search Engine Land that Google launched authorship within Google Image Search.
Pierre Far from Google tipped us off at SMX about it and it is true, they launched it and no one knew about it – including me. Yea, even me…
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Estimated Cross-Device Conversions On Google AdWords
The problem every admits – people search on one device and may very well likely end up converting on a different device. Be it they are searching for a new pair of shoes while on the bus ride home from work and then end up purchasing it when they get …
Google Video Tutorial On Implementation Of Multipile Languages Variations
Internationalizing a site is confusing, let alone the translation details but how do you communicate the language and country-level differentiation details to Google…
Your Site Changes Direction, Does Google Follow?
There is an interesting conversion going on at WebmasterWorld of a webmaster who wants to change the vertical his site is in but is failing to convince Google the site has changed directions.
His site is 16 years old and was established as the authori…
SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters
For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO…
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Pivot Table Basics For Search Marketers
Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables in plain English, give you a visual breakdown of pivot tables, and give examples of pivot tables in search marketing.
Out With The Old, In With The New: Google Partners Replaces Google Certification Program
Google launched its new Google Partners program yesterday, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits. After…
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After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next?
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here’s why heading forward you need to start building your content with concept and context in mind.
The Right Way To Do Click-To-Call In An Enhanced Campaign World
Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content but also wh…
Google UK Paid £11.6 Million in Corporation Tax in 2012
Google’s UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its Irish operation taking most of the profits, with these profits being channelled to a subsidiary in Bermuda.
SMX East 2013 Day Two Live Blog Recap
SMX East day two took place today in New York City. Today we kicked things off with a keynote session with Twitter, there was a lot of emphasis around structured data, local/geo, paid search, tracking and more. Below are some of the live blog coverage …
Google Enhanced Campaigns: What We’ve Learned So Far
At SMX East yesterday, during the Google Enhanced Campaigns: What We’ve Learned So Far a collection of the best and brightest PPC professionals came together to discuss insights and lessons learned from Google’s “new” approach to managing ad campaigns. Larry Kim from Wordstream…
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Learning How To Master The Search & Social Universe @ SMX East
By now, we all (should) know that search and social marketing are inextricably linked, and that an integrated digital strategy including both disciplines will amplify your brand, send more qualified traffic your way, and should generate greater ROI. Ki…
SearchCap: The Day In Search, October 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authorship Launches Within Image Search Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by…
Please visit Search Engine Land for the full article.
Google Authorship Launches Within Image Search
Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image Search. To see it, go to Google Images and search for named of people who may have authorship. Click on the image and if the image has…
Please visit Search Engine Land for the full article.