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Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to a busy PPC manager, while offering invaluable job experience for the intern. Here are six tasks that are ideal for an intern.

Facebook Page Insights is where page managers go to get key page performance metrics. There’s a lot of data just waiting to be uncovered in the newest version of Facebook’s analytics. Get familiar with the metrics you can track in this guide.

Google+ announced upcoming updates to its terms of service agreement that clarified how a user’s name and profile photo could show up in advertisements for a business that the person had previously endorsed in some way.

The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here’s a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier.

What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry.

As you go through an audit of your company’s current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action.

After dropping in Google’s SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links?

Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes aimed at Google and kicked off another Bing It On advertising campaigns, this time in the UK.

Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales.