Google Testing Site Name & URL In Search Result Snippets
Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results. Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show “Search Engine Land…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None
In a video released today by Google’s head of search spam, Matt Cutts, he said you don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using…
Please visit Search Engine Land for the full article.
SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience
Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world.
How To Leave Anonymous Business Reviews In Google+
For a long time, I’ve had some doctor friends complaining to me that once Google Places changed over to the new Google+ format, all their patients lost the ability to leave anonymous reviews (thus hurting their business and their rankings). They asked me what to do; and I, in turn, asked my…
Please visit Search Engine Land for the full article.
Page Speed Suggestions Now Directly In Google Analytics
Ilya Grigorik, Google’s “Developer Advocate, Make the Web Fast and Google Chrome” shared on Google+ that Google Analytics has a new report named “Page Speed Suggestions”…
Google Reconsideration Request Errors Happen
There is an interesting discussion at Google Webmaster Help forums where a new site at microbialgenomics.org…
Reports Of A Google Update Between November 1st & 5th
I have been seeing some chatter at WebmasterWorld and other sources of a possible update that is being pushed out slowly since late October 31st through today.
If you read the thread…
New Google Penalty For “Image Mismatch”
There is a new Google manual action that you need to be aware of named “image mismatch.” This manual action is when your images on your site don’t match what Google is indexing and displaying in their search results…
10 Online PR Lessons From the Huge Success of Phonebloks
How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks later? Here’s how Phonebloks did just that.
Google Maps’ Mobile Reach Drops In September — comScore
Yesterday comScore’s US smartphone market share figures for September came out. There weren’t many surprises — except for one thing: the Google Maps app has fallen three spots in comScore’s rankings. The smartphone app, which used to be the most popular in the US, fell from…
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How B2B Sites Can Align Their Website Strategy With SEM Tactics
A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant use…
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google’s paid search results garnered the highest CTR, data showed that wasn’t the case for advertising on its search partner and display network.
OK Google Now On iOS Google App: Some Bugs Reported
Google announced yesterday the release of the updated iOS Google search app. It brings the “OK Google” prompt to search handsfree with the app plus a lot more. It has much better Google Now reminders, as well as some bugs…
Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.
SearchCap: The Day In Search, November 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards Google released a new version of its iOS Search…
Please visit Search Engine Land for the full article.
Learn Proven Tactics From The Pros. Attend A SMX Social Media Marketing Workshop
Sharpen your social media marketing skill set by attending one of four pre-conference workshops at SMX Social Media Marketing, November 19 in Las Vegas. Take a deep dive into community management, in-house social media marketing, international social m…
Updated Google iOS Search App Includes Handsfree Activation, New Notifications, Reminders & Cards
Google released a new version of its iOS Search App today, with an extensive list of updates, including new notifications, reminder alerts, cards and a handsfree search activation feature. With the 3.1.0 version of the iOS Search App, iPhone 4s users can say, “Okay Google” or touch the…
Please visit Search Engine Land for the full article.
Google Hotel Finder Goes Mobile
Google’s Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the…
Please visit Search Engine Land for the full article.
Marin Issues Google Enhanced Campaigns Impact Study
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. The study focuses on a year-over-year performance comparison covering the nine week period beginning the week after the…
Please visit Search Engine Land for the full article.