SearchCap: The Day In Search, November 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary surve…
SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to ide…
SPONSOR MESSAGE: SEO Opportunities From Hispanic Searches
Digital Marketing Depot Webcast: December 10th 1:00EDT/10:PDT – With 80% of Spanish-language searches in the US done in Google’s English-language interface, there lies a new opportunity for digital marketers. Join us as SEO experts from Covario demonstrate why having an effective Hispanic SEO…
Please visit Search Engine Land for the full article.
Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel….
Please visit Search Engine Land for the full article.
Google To Get EU “Watchdog” As Part Of Antitrust Settlement
The New York Times is reporting that as part of the anticipated antitrust settlement in Europe Google is likely to be subject to a “watchdog” overseer. This role is explained in a “96-page [job] description” according to the paper: Among the details of the job: The title is…
Please visit Search Engine Land for the full article.
5 Ways To Unlock The Benefits Of Semantic Search
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced…
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Shopify: Our Customer Images Aren’t Showing In Google Image Search
Shopify’s Craig Miller, the Vice President of Marketing, posted in the Google Webmaster Help forums complaining that 70…
SEO: No Option But To Buy Links; Google’s Cutts: That’s A Bad Strategy
Over at Hacker News there are some complaints about the Google SEO Starter Guide (PDF). So Google’s head of search spam, Matt Cutts jumped in to try to understand what is wrong…
Facebook Pushes New Like & Share Blue Buttons
Facebook announced they are pushing out a new style for their Like & Share buttons across the web. I noticed it on this site a few days ago, they are blue and they really stood out from the original look…
Google Inkblot Test Doodle: Hermann Rorschach 129th Birthday
On November 8, 2013, on Google’s home pages, is a special logo for the 129th birthday of Hermann Rorschach. Hermann Rorschach is most well known for developing the inkblot test…
November 2013 Google Webmaster Report
There are some murmurs of a possible Google update early this month, but nothing that substantial.
That being said…
2014 SEO Playbook, Part 1 – Hummingbird
It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword…
Please visit Search Engine Land for the full article.
How Recent Organic Search Changes Will Affect Paid Search
Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO). The industry saw the first one coming a mile away as Google began encrypting organic search queries two years ago. Now, there’s almost zero…
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The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here’s how you can make hashtags work for you.
Google AdSense Automates Your Ad A/B Testing
Google announced a new feature within Google AdSense that helps streamline the practice of testing various ad units through A/B experimenting.
Google said “weâre releasing a new AdSense experiments feature for your ad unit settings…
Pegman Returns To Google Maps & Google Makes A Big Deal Of It
One of the most annoying things about the new Google Maps is that it is missing basic and fundamental features that makes the old Google Maps essential. One such feature is the Pegman, that lets you easily zoom into Street View imagery…
315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.
Adobe Adds Cloud-Based Mobile Services
Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
The Return Of Pegman And Other New Google Maps Features
The new full-screen Google Maps were announced this summer at Google’s developer conference. However the company is still rolling it out to users. Today on the Google LatLong blog a number of new (or returning) features were introduced. Among them, the “Pegman” Street View icon is…
Please visit Search Engine Land for the full article.