9 Things You Must Update When Moving Your Business Location
If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to update your online presence can be extremely costly. These simple updates will ensure a less painful move to your new location.
How to Plan Effectively for Content Marketing in 2014
A well thought out content and PR calendar is the engine that will drive your online visibility. Here’s how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source.
Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]
The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo.
Google Again Updates iOS App With Improved Maps Integration
On the heels of a very recent iOS Maps update, Google has further updated and optimized its search app for iOS 7. Some of the changes are cosmetic: “iOS 7 styling and true full screen browsing” for example. There’s also improved image search for the iPad and better integration…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, December 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Latest Transparency Report Shows Rise In Content Removal Requests From Russia & Turkey Google announced today it has released its eighth…
Please visit Search Engine Land for the full article.
Search Marketing Expo – SMX West Lowest Rates Expire Saturday. Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops offe…
Google’s Latest Transparency Report Shows Rise In Content Removal Requests From Russia & Turkey
Google announced today it has released its eighth Transparency Report since 2010 when the search engine began providing data on government requests to remove content. According to the latest Transparency Report covering the first half of 2013, Google saw a “significant” increase in the…
Please visit Search Engine Land for the full article.
Confirmed: Google Reduces Authorship Rich Snippets In Search Results
The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. Matt Cutts announced at PubCon a couple months ago that this would happen, sayi…
Google’s URL/Content Removal Tool Now A Wizard
Google has updated their URL removal tool to make it easier and smarter to remove content specifically from third-party web sites…
Matt Cutts: Google Tries To Minimize Search Updates Before Holidays
I am not sure if you noticed but all the Google search results tracking tools flared up yesterday reporting major changes in the Google search results. You can see for yourself at MozCast, SERPs.com…
SMX West Rates Increase Saturday – Register Now & Save $300!
SMX West Super Early Bird rates – the lowest offered – expire Saturday, December 21st. Register now for an All Access pass and join us in San Jose March 11-13. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet others…
Please visit Search Engine Land for the full article.
Google Denies A Major Update On December 17th
Yesterday, most of the Google search results tracking tools showed major changes in rankings within Google’s search results but during my analysis of webmaster communication within the discussion forums and social space, I saw very little discussion around changes in rankings at Google. Then,…
Please visit Search Engine Land for the full article.
A New Direction for SEO in 2014: The Secure Search Manifesto
Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.
Google Maps Pegman Is Now Santa For Christmas
If you go to Google Maps and look at the Pegman used for browsing street view images, you will see the Pegman is wearing a Santa hat. The Santa Pegman is not new, it was shown to us when Google had a welcome back party for the Pegman in the new version of Google Maps. […]
Please visit Search Engine Land for the full article.
What Will 2014 Bring For Local Search? 6 Predictions
Another year is closing and search marketers are anxiously looking ahead to what is on the horizon for local search in 2014. As opportunity grows for businesses to connect with customers via search, so do the challenges of determining the best approach…
Google’s Matt Cutts: Ideally ccTLDs Should Have IP In Country
This is probably a topic we’ve covered a dozen times here but it is always nice to have an official video from Matt Cutts on the topic.
Matt said…
Google AdSense Back To Square Arrows?
When Google introduced the arrows to the AdSense ads, they came with a colored square background button with an arrow overlaid on the square. Then a year ago…
Did The Authorship Reduction In Google Begin?
In October, Matt Cutts of Google at PubCon announced there would likely be a 15% reduction in authorship being displayed in the Google search results. Since then, I haven’t seen many – I’ve seen some – complaints about authorship going away…
6 Reasons Why BuzzFeed Destroys Your Content Strategy
Sure, it’s easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy. BuzzFeed’s content strategy is far, far better than yours. Here’s why.
Did Google Help or Hurt SEO in 2013?
Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we’ll gaze into our crystal ball to see what’s likely to come in 2014, and why.