A 7-Step Guide To Maximizing The Reach Of Your B2B Content
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating,…
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Google Is Looking Into Rap Genius Linking Scheme Masked As Affiliate Program
Yesterday, John Marbach exposed the popular music side, Rap Genuis, for starting an “affiliate” program in order to get unnatural links pointing to their web site. After it was exposed, Matt Cutts, Google’s head of search spam, said, “we’re aware and looking into…
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Google Sharing More About What Their Algorithms Think
About a month ago, we reported that Googlers indeed know if a site is impacted by an algorithm or not – not just if a site is impacted by a manual action…
Google’s Happy Holidays Doodle More Christian Friendly This Year?
As you know, Google’s Happy Holidays logos are up today, but for Christmas Eve here and Christmas Day (in Australia now).
Last year, there was huge firestorm about the logo being hurtful to Christians. Why…
When You Have Bad Links Impacting Your Google Rankings, Which Do You Remove?
I see this all the time, a forum thread, where a webmaster knows his rankings are suffering in Google because he was hit by Penguin because he has a lot of really bad…
Happy Holidays From Google On Christmas Eve: A Recap Of Google Holiday Logos Since 2008
Today’s Google logo includes a Happy Holidays greeting in time for Christmas Eve. Using a simple holiday portrait of a horse-drawn sled riding through the snow, the logo serves up results for the search phrase ‘Happy Holidays’. This year’s logo is a much more…
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So long, 2013, and thanks for all the fish
Now that 2013 is almost over, we’d love to take a quick look back, and venture a glimpse into the future. Some of the important topics on our blog from 2013 were around mobile, internationalization, and search quality in general. Here are some of the m…
SearchCap: The Day In Search, December 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers…
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Google’s Happy Holidays Logos Start Going Live
Google has started to post their Happy Holidays series of Google Doodles today, well, tomorrow but today is tomorrow in Australia. On the 24th of December…
Ok Google Is Not Okay! It’s Spelled Wrong.
A Google Web Search Help thread has a couple of searchers who are upset with Google’s use of English. Specifically in their marketing and use of “Ok Google” for the hot word to trigger a search. They want Google to spell it either “OK Google” or “Ok…
Google Fetch As Googlebot Won’t Crawl When Site Is Too Slow
A Google Webmaster Help thread has one webmaster complaining his site isn’t being crawled by Google and isn’t showing up in the search results. The reason…
Google: Is Amazon Spamming Google With Footer Links?
Remember, the warning from Google’s Matt Cutts on linking too many sites together using footer links and keyword rich anchor text…
Matt Cutts: Google’s Hummingbird Algorithm Affects 90% Of Searches
I keep coming back to this episode 227 from TWiG and in the video, Matt Cutts talked about the Hummingbird algorithm at exactly one hour and twenty minutes into the video. He spent maybe a minute or so talking about it.
Matt Cutts said that the Humming…
Use Google Keyword Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide…
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5 “Foundations” Of SEO That Were Torched In 2013
The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these,…
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Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers
On Friday night, Google’s head of search spam, Matt Cutts tweeted a link to a Gawker story named Shady Marketing Firms Are Still Quietly Bribing Bloggers. Matt said, “we’re taking action on hundreds of buyers, dozens of sites, & dozens of spammy writers,” in reference…
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The Ultimate List to Clean Up Your PPC Accounts for the New Year
Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct.
Google Showing Missing Keywords On Long Tail Queries
Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippe…
Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google
Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter. What…
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The Importance Of Responsive Web Design For B2B Sites
The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to…
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