Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June

Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man…

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5 Not-So-Common Reconsideration Request Errors

I’ve been struggling with a particularly difficult link cleanup project lately. On the occasion of my 100th reconsideration request (4th for this particular client), I thought it might be helpful to share five not-so-common problems that you might run into during your own link cleanup…

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Searching For Gmail In Google Links You To Compose A Message To A Google Apps User

If you search for [gmail] in Google and if you click on the sitelink that reads “Google mail” – Google may push you to a page that composes an email to a Google Apps user. Here is the search result you may see when you search for [gmail]: Clicking on that sitelink below the main…

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Martin Luther King, Jr. Google Logo Marks Holiday Honoring Civil Rights Hero

Today’s Google logo marks Martin Luther King, Jr. Day, a federal holiday recognizing the civil rights leader. The illustrated logo includes a profile of Martin Luther King, Jr., images of doves to represent King’s 1964 Nobel Peace Prize, and the Lincoln Memorial where King made his…

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AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-t0-call. When Google first announced the release of estimated cross-device…

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