Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before
Formerly dubbed the Search Query Report, Bing Ads has updated what’s now called the Search Term Report, which houses the data on the terms users actually typed before clicking on an ad. Included in the new release are results on zero-click search queries. These terms had been excluded from…
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Google Penalizes German, Spanish, Italian Link Networks
Google’s crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and Spanish and Italian link networks.
Google Testing New Sponsored Shopping Boxes, With 3D View
Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book “Don’t Make Me Think”. Found by Twitter user Brittney…
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Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates
Researchers at Northeastern University in Boston claim the regular overestimation of flu cases by Google Flu Trends can be blamed on Google’s ever-evolving algorithms and the inaccurate analysis of big data. Google Flu Trends often has been cited for incorrectly projecting the number of flu…
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Matt Cutts: Google Mobile Queries May Surpass PC Search This Year
Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association…
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Google Secure Search Going Global, So Is Not Provided
A WebmasterWorld thread links to a story that says Google has recently begun defaulting to Google’s secure, encrypted search worldwide…
Google Penalized Link Networks In Spain, Italy & Germany
Google has penalized a few more international link networks on Friday afternoon. Google went after, as promised Italian and Spanish networks and those who participated in them – as well as a couple more Germany link networks…
Google: Being Disavowed Won’t Hurt Your Site
I am pretty sure we covered this before but the message is not getting out. If someone puts your site in their disavow link file…
Google Referrer Data From IE8 To Stop Working For 2 Weeks
Remember when there was an issue with Mobile Safari passing referrer data via Google search results properly…
Saint Patrick’s Day Logo From Google
Today is Saint Patrick’s Day and Google and the other search engines have special logos, themes, designs and more on their home pages…
Is Search Marketing No Longer Sexy?
I started writing this article about the sexiness of search from the “green room” at the Computer History Museum in Mountain View, CA — so in case you don’t already know me, you can probably surmise that I might be a geek. Why was I at the Museum? That’s where the LiveRamp 2014…
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SEO Website Audits: Everything You Need to Know
What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits.
Manual Spam Action Revoked! A Case Study
Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one thing you shouldn’t do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought…
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Ranking Benefit To Making Your Site SSL? Not Yet But Google’s Cutts Would Like To Make It Happen.
Google has been migrating all their properties to work over SSL over the past years and they are still working on that migration process. Google would like to see you make your site work over SSL as well. So much so that Matt Cutts said at SMX West that he would personally love to make […]
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How Brands Can Connect With Teens Using Social Media
Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with them on a one-to-one level. Here are some examples.
Holi Google Logo Celebrates India’s Festival Of Colors On Google India’s Homepage
While many will see a St. Patrick’s Day logo on Google’s homepage today, Google India users will see a Holi logo to mark India’s spring festival of colors. Celebrating the arrival of spring, Holi events include a Holika bonfire on the eve of the holiday with singing and dancing….
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Saint Patrick’s Day Google Logo Marks The Holiday With Irish Claddagh Symbol
Today’s St. Patrick’s Day Google logo celebrates the patron saint of Ireland with a green stained-glass style illustration featuring a Claddagh symbol – two hands holding a crowned heart. From the village of Claddagh, Ireland the Claddagh, commonly seen on rings, represents love,…
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Google Search Layout Change is Here to Stay, Despite Poor Reviews
A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews.
Google Encrypted Search Hits China
While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported.
The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?
Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here’s a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership.