Moved: SEO Google – recommended book list
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A reminder about manipulative or deceptive behavior
Webmaster level: All
Our quality guidelines prohibit manipulative or deceptive behavior, and this stance has remained unchanged since the guidelines were first published over a decade ago. Recently, we’ve seen some user complaints about a deceptive technique which inserts new pages into users’ browsing histories. When users click the “back” button on their browser, they land on a new page that they’ve never visited before. Users coming from a search results page may think that they’re going back to their search results. Instead, they’re taken to a page that looks similar, but is actually entirely advertisements:
To protect our users, we may take action on, including removal of, sites which violate our quality guidelines, including for inserting deceptive or manipulative pages into a user’s browser history. As always, if you believe your site has been impacted by a manual spam action and is no longer violating our guidelines, you can let us know by requesting reconsideration.
Posted by Michael Wyszomierski, Search Quality Team
Desktop Search Activity Up 12% YOY In June, 4th Straight Month Of Double-Digit Gains [comScore]
Desktop search activity continues to rebound, and was up 12 percent year-over-year in June according to the latest comScore qSearch data just out today. ComScore estimates that there were 19.2 billion “core” desktop searches last month. That’s down four percent from the 20 billion…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, July 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Schmidt: Hollywood Should Take Content Pirates To Court Google’s Eric Schmidt says that the entertainment industry should focus on taking…
Please visit Search Engine Land for the full article.
Google’s Schmidt: Hollywood Should Take Content Pirates To Court
Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: July 12, 2013
This week’s search video recap is sponsored by EliteFlyers.com and you can win a free t-shirt by watching this video. I rushed through this 9 minute video because I pick up Glass today. Google may be updating their algorithm and results right now…
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Search In Pics: Google Star Wars, Legacy Excite Swag & Glass Cake
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Star Wars At Google: Source: Google+ Google Rope Sign: Source: Google+…
Please visit Search Engine Land for the full article.
Find Results “Not Yet Visited” In Google
In 2009, Google launched a feature that let you filter your search results by web pages you have not yet visited. That feature went offline…
The Googlers Taking Google Latitude Online Speak Up
I’ve probably talked enough about Google Latitude shutting down, especially since I rarely used it. But the truth is, it seems like location services in Google+ is going to be a really big thing…
Google May Be Updating Search Algorithm
Here I am again, coming to you to tell you that I am seeing higher than normal chatter in the forums about a possible Google search algorithm update..
What SEOs Are Focusing On With Enge’s Interview With Google’s Matt Cutts
Whenever you hear a Googler talk about SEO or the ranking algorithm, SEOs tear apart each word. Now, when Matt Cutts talks, it is a billion times worse.
Eric Enge interview Matt Cutts…
Do Link Tools Help Find Your Really Toxic Links?
I’ve been playing around with various link tools for the past few weeks, some much longer than a few weeks…
Analyzing Cost-Per-Click Inflation In The Marketplace
In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonalit…
6 Big Mistakes Companies Make in SoLoMo Marketing Efforts
Change is a constant, but you can stay on the right path by making sure you include contact information on your site, claim your social profiles, don’t ignore social media, monitor your business name, and make sure your site is mobile-ready.
Quality Score Explained By A Former Googler
With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase…
Please visit Search Engine Land for the full article.
From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading to consumers actually buying a product will give you great insights and help optimize your campaigns.
Free WordPress Plugins: Respect the Author
While frustrations due to unresolved technical support issues are understandable, when asking for support on a free plugin, please consider the author and their time. They aren’t just twiddling their thumbs waiting for support requests.
Scaling Your SEO Business in 2013 and Beyond
Is “it” over? No.
For SEO practitioners, it’s been quite a bumpy ride over the past few years. Costs have gone up, the broader economy has continued to go south, and margins may have gotten a bit tighter.
Algorithms have gotten more wild, more comple…
Yahoo Image Search Now Serving Up Getty Images For Travel Related Search Queries
According to today’s announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to…
Please visit Search Engine Land for the full article.
2013 Search Ranking Factors Survey Results From Moz
Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn’t the full survey data, it does have a lot of interesting information to consider.
