Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices
SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a “law firm marketing provider”, is on the receiving end of a RICO lawsuit for providing SEO services that violated Google’s webmaster guidelines.
SearchCap: The Day In Search, August 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms Google’s head of search spam, Matt Cutts…
Please visit Search Engine Land for the full article.
Google Integrates 3 Tools Into New Display Planner
Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Its goal is to give advertisers the tools in one place.
Need a Timer? Use Google
Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google’s search box. Google will the create a timer for you right on the search results page, and then beep when time expires.
Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms
Google’s head of search spam, Matt Cutts announced in a video that Google fights search spam at an international level but does tend to have a stronger spam fighting sense in the Google.com, English search results. Matt Cutts explained that with most of Google’s spam fighting…
Please visit Search Engine Land for the full article.
How to Reach and Market to Moms During the Back-to-School Season [Study]
Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches.
AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an…
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Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or…
Please visit Search Engine Land for the full article.
7 Things I’ve Figured Out About The New Google Maps
Google has been busy changing a lot of the user interfaces for its local search services. Between the new Google Maps, the Google Local Carousel and the new Reviews Pop-Ups, they have certainly thrown the local search world into a tizzy. I have been pl…
Why is My Health Care Competitor Outranking Me?
One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What’s to blame? A weak link profile? A lack of social media presence? Or something else? What’s the missing link?
Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires
Apple Insider points out that Apple is hiring for dozens of positions in its mapping group. There are more than 80 positions that respond to the keywords “Apple Maps” on the company’s jobs site. Among a range of other positions, Apple has been seeking “ground truth local…
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3 In 1: Google Display Planner Replaces Contextual Targeting & Placement Tools
Google announced they are merging three of their popular tools, the Contextual Targeting Tool…
Does The Google AdSense Scorecard Have Value?
In June, Google launched the AdSense score card and since then it has been taking up space on the front page after you log into
Which AdSense Ads Do You Hate?
A WebmasterWorld thread has AdSense publishers complaining about the worse ads they’ve seen on their own sites.
One of the top and most annoying ads on the list is the fat belly ad. Others also say they hate the diet-ads with the banana in the ad…
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August 2013 Google Webmaster Report
In the past month, Google has pushed out a softer Panda update, quietly updated their link schemes guidelines and issued warnings to manipulative browser actions…
Automated Tools For Manual Google Penalties
A month ago we asked Do Link Tools Help Find Your Really Toxic Links…
Leveraging Pinterest for SEO and E-commerce
Pinterest represents a virtually untapped marketing channel for online retailers and brands. It’s capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here’s how to pin and win for SEO and e-commerce.
Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about…
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How to Create Content Strategy for a B2B Business
B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here’s a closer look at different content types, how to make them effective, and how to decide if they’re right for your business.
2 Specific Strategies to Build Trust With Extra Cautious Prospects
If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them.