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Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the “right” way. Yet, do a search for [search engine optimization companies] and you’ll see a site breaking Google’s rules that ranks No. 1.

The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here’s one example of why sleuthing is a critical skill of managing PPC accounts.

Is Google considering giving websites that use strong encryption preferential placement in its search results? Google’s Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move.

Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed “In-Store Attribution Transaction Reporting in AdWords.”

When you search Google or Bing for a well-known person combined with the word LinkedIn, that person’s LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.

Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.

To help you determine which pages have botched tracking code or conflicts in filters, Google’s Analytics Diagnostics will “frequently” scan your site to identify issues with tagging, account configurations, tracking code, and reporting data.

Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, “search engine marketing” has come to mean different things, depending on who you ask.

Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent “click bleed” between ad groups; and find new exact match terms.

Google Analytics announced new
bulk linking” process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go.