“Content Performance Marketing” – 3 Steps to Future Success
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.
SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling…
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An AdWords Script To Make Exact Match, Well…Exact
Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a…
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User-Centered SEO: Creating Long-Term Value
CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that…
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Former Google Employees Launch Adult Entertainment Search Engine
A handful of former Google employees have created search engine Boodigo, which helps users find pornography on the Internet.
Calculating The Risk Of Search Engine Spam
Contributor Shari Thurow describes what can happen if you don’t follow search engine guidelines on SEO.
The post Calculating The Risk Of Search Engine Spam appeared first on Search Engine Land.
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Udi Manber Moves To YouTube As Head Of Search
Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube. A Google…
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Are Games & Lyrics Sites Google Panda 4.1′s Biggest Losers?
Google began rolling out Panda 4.1 last week into this week but we already have the winners and losers report from SearchMetrics. The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. Whi…
Got a Boring Company Blog? Here’s How to Fix It
Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative.
Google Panda 4.1 Now Rolling Out; Aims To Help Smaller Web Sites
One of my fears was that Google would announce a big algorithm update while I was offline for Rosh Hashanah and they did just that – although the update was not Google Penguin, it was Google Panda related.
This one…
Bing Search Update Last Week Also?
Everyone is talking about the big Google update, Panda 4.1 but there may have been a Bing search update last week also.
One WebmasterWorld member said he believes there was a Bing update:
Bing…
Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO
You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected.
The post Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine…
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Google AdWords Ad Customizers
Google announced they are now rolling out a feature to AdWords advertisers named ad customizers.
Ad customizers adapt your text ads to the full context of a search or the webpage someone’s viewing. They can insert a keyword, the time left before a sal…
Yahoo Directory Should Not Be Shut Down; It’s Historical
Yahoo announced that they are closing down the Yahoo Directory. Yahoo was founded on the directory…
Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com
The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.
World War II, Communisim Subtext In Right To Be Forgotten
From an American legal perspective the recently established European Right to Be Forgotten (RTBF) is a disaster. It’s a confusing, vague, impractical and possibly even dangerous decision. But from a European historical perspective it makes considerable sense. The different histories of the US…
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On Google’s 16th Birthday, All Of Google’s Birthday Logos
Today is the 16th birthday of Google and for the day…
Google Marks How Big Its Grown With Animated 16th Birthday Logo
Today’s Google logo marks the search engine’s sweet sixteen. Founded in 1998 by Sergey Brin and Larry Page, Google started out as “BackRub” – a search engine Brin and Page originally constructed in 1996 using links to rank the importance of individual web pages. By…
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SearchCap: End Of Yahoo Directory, Managing Negative SEO & Google’s Panda 4.1 Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close For some, it may seem like there has always been Google,…
Please visit Search Engine Land for the full article.