Google: We Don’t Have Whitelists For The Penguin & Panda Algorithms
In March 2011, Matt Cutts of Google told us Google does indeed have exception lists or what you call whitelists, but a week or so before that…
Google AdWords Now Allowing Link Buying Ads?
Rand Fishkin from Moz posted on Google+ that Google AdWords seems to have lifted their ban on link selling/buying companies from advertising on their network.
He shared a screen shot showing link selling services and companies selling links to link bu…
Google’s John Mueller When He Isn’t Allowed To Answer Questions
There are always extreme outliers in virtually any algorithm but when that outlier hits your site and your web site drops in the Google rankings, what do you do…
Here’s An AdWords Script That Will Let You A/B Test Anything
Columnist Daniel Gilbert wasn’t satisfied with AdWords’ native A/B testing capabilities, so he and his team wrote a script.
The post Here’s An AdWords Script That Will Let You A/B Test Anything appeared first on Search Engine Land.
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Panda Remediation and CMS Limitations – 5 Problems You Might Encounter
Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems. …
Understanding & Explaining A Realistic SEO Timeline
How long should it take to see SEO results? Columnist Stephan Spencer says there’s no simple answer to this question, but explains some of the factors which may impact an SEO timeline.
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Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
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Udi Manber, Former Search Quality VP, Leaving Google
Udi Manber is leaving Google after joining the company back in 2006 and becoming Google’s vice president of search quality. He has written for Google about search quality in the past and was fundamentally involved in the caffeine update…
Are Your PPC Campaigns Tagged for Success?
Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure…
After Nine Years, Google’s Udi Manber Moves On
Executive had been at Amazon and Yahoo before Google.
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#SESLON: An IoT Mindset Will Make Marketing Smarter
Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers.
Save the Date: “One-Stop Digital” on Mobile & Local Search
SEW is delighted to announce its Content Takeover series. Our inaugural “One-Stop Digital” begins with a focus on Mobile and Local Search, and is happening from February 24 to 26, 2015.
SearchCap: Google Health Knowledge Graph, Bing Ads Insights & SEO Job
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Knowledge Graph Injects Medical Symptoms Into Search
When users Google common illnesses, the company’s knowledge graph will now provide symptoms, treatments, and even illustrations to help users get help.
On Practitioners, Policymakers, Business, and Authority
Deleted, because I’m exhausted. It just won’t make any difference… you have lost, and the big players have won.
5 Trends That Will Transform Your Agency Pitch- February 12 Webcast
The world of marketing is changing, and modern agencies are following suit.
The post 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast appeared first on Search Engine Land.
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Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.
The post Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads appeared first on Search Engine Land.
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SMBs Divided On The Effectiveness Of Google My Business
Columnist Myles Anderson digs deeper into BrightLocal’s 2014 SMB Internet Marketing Survey to learn more about the attitudes of small and medium sized businesses.
The post SMBs Divided On The Effectiveness Of Google My Business appeared first on Searc…
Google AdWords Updates Tracking URLs
Google AdWords announced they are revamping the URL tracking methodology they used in the past from destination URL to final URL…
Google Now & Nest Stuck At Setting Temperature
Looks like the wizardry magic of Google Now integrating with Nest isn’t working all that magically for many Nest users.
A large thread at the Google Web Search Help forum has dozens of complaints from Nest owners who use Google Now to try to configure…