Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search, including keywords,…
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How to Turn Events into Link Building Opportunities
With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.
Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is…
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Free Google Shopping Listings To End Worldwide July 11th
On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall. Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerl…
GeoGuessr: Addictive Google Maps Guessing Game
Spotted via Hacker News a site named geoguessr is an addictive guessing game that has you look at Google Street View imagery and you click on the Google Map to say where that image was taken from…
Webmasters Upset Big Brands Get Personalized Responses From Google’s Matt Cutts
Many webmasters know that it is incredibly hard to get a Google representative to respond to their concerns one-on-one, let alone Google’s head of search spam, Matt Cutts.
Google simply does not have the resources…
Flexible Bid Strategies Comes To Google AdWords
Google announced that soon you will be able to have more flexible bidding methods for your keywords and campaigns. Google is calling this flexible bid strategies and it is coming in the next couple weeks to those who’ve upgraded to enhanced campaigns….
7 Principles From 7 Years Of Landing Pages
In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first…
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Marketing Automation & Search – 3 Strategies for Mutual Success
Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing.
Social Strategy for Regulated Industries
Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here’s how brands can harness the power of social signals.
Google’s Impressive “Conversational Search” Goes Live On Chrome
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all…
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SearchCap: The Day In Search, May 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Where Have All The Linkers Gone? A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for…
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Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
At Google I/O, Google Analytics introduced a new feature that’s quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.
Where Have All The Linkers Gone?
A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means…
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Bing Ads Launches Traffic Quality Center
Microsoft announced the launch of The Bing Ads Traffic Quality Resource Center today, a website designed to give advertisers and publishers visibility into the traffic quality protection systems of the Yahoo! Bing Network. The site includes sections th…
SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs
This Gartner report provides: Nine measurement areas your CMO needs to understand Metrics your web analyst can use to inform the CMO Ways to align measurement technology with business needs Download now »
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With Rich Pins, Pinterest Begins Working Better With Brands
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
Google Removes Links To Documentary In Response To Invalid Takedown Requests By Hollywood Studios
The recently released TPB AFK: The Pirate Bay – Away from Keyboad, a documentary that sympathizes with the founders of the infamous file sharing website The Pirate Bay, has become the target of fraudulent link takedown requests from major Hollywood Studios, including Viacom, Paramount, Fox…
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Google’s Search Market Share Drops as Bing Passes 17%
Google’s search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft’s Bing saw the biggest increase with a total search market share of 17.3 percent.
New AdWords Editor Update For Enhanced Campaigns
Google rolled out a new version of Adwords Editor today. The latest version features more ways to make bulk changes to enhanced campaigns. New capabilities include: Bid adjustments for placements, topics, and audiences Mobile bid adjustments at the ad …