Google AdWords Launches An AdWords App For Android
Yesterday, Google launched an Android App for AdWords advertisers to manage aspects of their ads. The Android app is over here in the Google Play store and is available as a free download…
The Google Mobile Algorithm Is Real-Time & On The Page Level
As we approach the April 21st date, the day the mobile-friendly algorithm goes live, webmasters are a bit anxious about getting their web sites mobile-friendly.
At SMX West…
Google AdWords Launches Dynamic Structured Snippets
Google announced quietly on Google+ a new AdWords format named dynamic structured snippets is now available for some AdWords ads…
Google’s Auto Insurance Blog Post Has Extremely Keyword Rich Anchor Text
Yesterday, Google announced they will be officially getting into selling auto-insurance through google.com/compare/autoinsurance/. Yes, this is a big deal but SEOs took notice of the blog post announcing it…
Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals
Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Google still uses many desktop signals for mobile ranking, even after April 21st.
The post Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking…
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How to Leverage Infographics to Generate Links and Social Signals
Compelling infographics can help marketers earn links for the content they produce and lift their SEO rankings.
What’s Newsworthy About Your Client?
It’s no secret that great content can generate links, which in turn can boost SEO. But how can you determine what’s newsworthy about your client in order to produce that good content?
Bing Enhances Microsoft Office’s Search Function
In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine.
SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android appeared first on Search Engine Land.
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Google Reveals Android App for On-the-Go Campaign Management
Google launches an AdWords app for Android that is now available in the Play store.
Bing Listens: New Site Serves As A Suggestion Box For Bing Users
Bing already has close to 100 user-submitted ideas to improve it search engine. Will it act on any of them?
The post Bing Listens: New Site Serves As A Suggestion Box For Bing Users appeared first on Search Engine Land.
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Official: Google Compare For Auto Insurance Launches
Rolling out in California to start, Google is getting into the car insurance business with lead generation.
The post Official: Google Compare For Auto Insurance Launches appeared first on Search Engine Land.
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Google May Discontinue Their AJAX Crawlable Guidelines
Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week.
The post Google May Discontinue Their AJAX Crawlable Guidelines appeared first on Search Engine Land.
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Understanding How Your Brand Drives Google Shopping Campaign Traffic
Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution.
The post Understanding How Your Brand Drives Google Shopping Campaign Traffic appea…
Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis
Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and run in real-time which eases the concerns of many webmasters.
The post Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis appeared first on…
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Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers
Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it’s vital to understand the basic mechanisms beh…