Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals

Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Google still uses many desktop signals for mobile ranking, even after April 21st.

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SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions

Want to know how to make a Mint Julep? Just ask Google.

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What’s The Most Searched Thing On Google? Turns Out It’s “Google”

Webmaster Trends Analyst Gary Illyes said the most searched term on Google is “Google” itself during SMX West session.

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Understanding How Your Brand Drives Google Shopping Campaign Traffic

Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution.

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Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis

Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and run in real-time which eases the concerns of many webmasters.

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Understanding & Leveraging Search By Voice: Up Close @SMX

Columnist Rachel Lindteigen recaps a presentation on voice search and opportunities for marketers, in coverage of the SMX West conference.

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