SPONSOR MESSAGE: Connecting Online and In-Store Marketing Strategies
This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall increases in segmented goals such as better search engine ranking, increased foot traffic and return custome…
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
The post Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1 app…
Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets
Bing will turn its predictive science smarts toward the unpredictable college basketball tournament.
The post Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Prediction: Apple Will Not Renew Google As Safari Default Search Engine
I’m going to predict that Apple and Google will not renew their Safari default search deal in the US. Both parties now have reasons not to renew. We don’t know precisely when their deal is up but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo…
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Adidas, Nike & Auditing hreflangs For Explosive SEO Results
These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.
The post Adidas, Nike & Auditing hreflangs For E…
More Than 80% of HTTPS URLs Display as HTTP in Google
According to a post on Google+ from the search engine’s webmaster trends analyst, many websites are eligible to be displayed as HTTPS URLs, but their owners have failed to alert Google.
Google Wants To Know What Tools You Use To Track Your Mobile Search Performance
Google’s Gary Illyes posted in Google+ a question asking webmasters and SEOs which tools they use to track their mobile search performance…
Google Answers How To Make Cocktails & Other Drink Recipes
Google announced on Google+ that they launched a new licensed content answer for the search results, this one is on how to make certain cocktails with cocktail or drink recipes…
Google: 80% Of Eligible HTTPS URLs Aren’t Used In Google’s Search Listings
Gary Illyes, the man to blame at Google for the HTTPS algorithm, shared a “small” analysis Google ran on HTTPS URLs…
Google Answers Why A Web Site Might Rank Badly For One Keyword
Zineb Ait Bahajji from Google’s Webmaster Trends team was in a Google+ live hangout just a couple hours ago with Pierre Far from Google and attempted to answer a very popular SEO question…
Webmaster To Publishers: Stop Linking To Me With The NoFollow Attribute!
There is a fun WebmasterWorld thread where a publisher of “design elements” said many publishers and web sites use their design elements they post for free and often link back to them after using it but that link contains a nofollow attribute…
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The Next Generation Of Structured Data: Taking Markup To The Next Level
Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data.
The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land.
Please visit Search Engine Land f…
Landing Page Lessons From Top PPC Advertisers
You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process.
Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results
Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.
The post Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results appeared first…
Please visit Search Engine Land for the full article.
Link-Building Lessons You Can Learn From Your Inbox
Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes.
SearchCap: SEO Fears, Google Security Flags & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: SEO Fears, Google Security Flags & Doodles appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Meet The SEOs: Up Close @SMX West 2015
What’s the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West.
The post Meet The SEOs: Up Close @SMX West 2015 appeared first on Search Engine Land.
Pleas…
Meet The Search Engines: Up Close @SMX West 2015
Jenny Halasz recaps the most noteworthy tidbits of the “Meet The Search Engines” panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions.
The post Meet The Search Engines: Up Close @SMX West 2015 appeared…
Google Says About Half Of Security Certificates Are Broken On The Web
Google may flag sites that have broken security certificates in the search results. They may also boost the ranking benefit on login pages, to prevent phishing attempts.
The post Google Says About Half Of Security Certificates Are Broken On The Web a…
“Mobilegeddon” Is Coming on April 21 – Are You Ready?
Marketers have ample time to prepare for Google’s next mobile update, so are you doing everything you should be?