Pro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have plunged into the remarketing world via Google’s basic remarketing program, there are many varieties and programs available beyond Google. This session…
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Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in 2012.
Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah,…
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SearchCap: The Day In Search, June 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings Google’s head of search spam, Matt Cutts, said in a recent video that using…
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Google Analytics Admin Panel Gets a Redesign
Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and profile.
Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Ranking
Google’s head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image web site has no impact on rankings. The question was, “Does using stock photos on your pages have a negative effect on rankings?” Matt’s answer was very short, he said…
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#Facebook #Hashtags #FTW?
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.
Google Webmaster Tools Warnings to Include Example URLs
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions.
Why You Can’t Miss SMX East – Straight from Your Peers
Attend SMX East for essential SEO, paid search and social media tactics that drive traffic and sales. Join us October 1-3 in New York City. How do you know if SMX East is for you? Don’t just take our word for it – read what past attendees have said (full testimonials here)… SMX East in […]
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Big Data + Big Math = Big Mess or Big Money?
Up Close Coverage From SMX Advanced 2013 What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of…
Search Spammers Admit Defeat After Spam Algorithm But Vow To Return
Last Wednesday Google released the spam algorithm to target very spammy niches and “illegal” link building and spamming techniques. Did it work…
Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches
While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs. The Carousel display shows results in an image-focused fa…
High-Priced Talent Letting You Down? PPC Moneyball Revisited
As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that Moneyball stuff. My theme for this column is the woeful underperformance of the team known as the Toro…
How to Report Organic Search Traffic Gains After Filtering ‘Bad’ Traffic
SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that transparency shows what is truly working, rather than managing based on “feelings.”
Google Webmaster Tools Adds Google Tag Manager Verification Support
The Google Webmaster Central blog announced you can now use a new method to verify your site with Google Webmaster Tools. Now, you can use Google Tag Manager‘s container snippet code to verify your site with Google Webmaster Tools. To verify your unverified site with Google Tag Manager, go to…
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Link Count Continues To Drop On Google Webmaster Tools
Last Wednesday we reported complaints in the forums of webmasters noticing their links are dropping within Google Webmaster Tools. In short, the links shown in Google Webmaster Tools today versus two weeks ago was a fraction of the number.
Well…
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Updated Google Knowledge Graph Carousel
The Google Knowledge Graph carousel, which launched about 10 months ago, is now showing up more and has a slightly updated style.
Reported by Gabs at Threadwatch and in WebmasterWorld, amongst other blogs and tweets…
Google Glass Cruise Fitting For San Francisco Pick Ups
Chas Stewart posted in the Google+ Glass Explorers Community that his pick up invite in San Francisco triggered an unusual notification from Google. It seems that those picking up Google Glass for a fitting in San Francisco in the upcoming weeks will …
Black Hats Mock Google’s Matt Cutts With Payday Loan Hack
As you probably remember, Google launched a new spam algorithm to target spammy queries such as payday loans. It had a serious impact on spammers from what I see, which I will cover right after this story…
The Best Link Building For Local SEO — None!
Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized. Often, companies that incur penalties or experience a drop in rankings don’t have a clue as to what they’ve done wrong — especially small, local businesses. This leads…
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