SearchCap: Google Webmaster Tools Upgrade, Yoast Plugin Bug & Mobile Growth
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Yoast WordPress SEO Plugin Vulnerable To Hackers
Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin. The plugin has been updated, make sure to update your plugin.
The post Yoast WordPress SEO Plugin Vulnerabl…
Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
The post Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding appeared first on Search Engine Land.
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Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile…
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Google: We Are Not Using Facts For Search Engine Ranking Now
Last week we covered a new research paper Google published on ranking web pages based on facts. It turns out that some people felt that Google may be using it as a ranking factor in the near future…
Google Support & Help Pages Show Which Googler Wrote Them
Google has tons and tons of help and support pages across all their services. From using Google search to SEO related help all the way to how to use Google+ or Blogger. But now they are starting to show which Googler wrote the vast majority of the help…
Updates to Google Webmaster Tools Make Sites More Crawlable
Google has updated its suite of Webmaster Tools to increase reportage of which site resources are blocked from crawling. This new transparency could mean a boost in rankings.
How Competitive Analysis Leads To A Better B2B SEO Program
A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client.
The post How Competitive Analysis Leads To A Better B2B SEO …
More Hardcore A/B Testing: V2 Of The Free AdWords Script
After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
The post More Hardcore A/B Testing: V2 Of The Free AdWords Script appeared first on Search Engine Land.
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Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
Google adds a report that shows you which resources you’re blocking GoogleBot from by host name and updates the fetch & render tool.
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The Growth Of Direct Answers: How Should SEOs React?
More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the effects.
The post The Growth Of Direct Answers: How Should SEOs React? appeared first on Search Engine Lan…
Google AdWords Account History Page Adds Conversions Changes
Google quietly announced on Google+ that they added conversion changes to the account history page within the AdWords console.
Google wrote:
It’s now easier than ever to find conversions changes to your account…
Google Webmaster Tools Updates Fetch & Render Report & Adds Blocked Resources Report
Google announced on the webmaster blog they made two updates this morning to Google Webmaster Tools.
Both are fairly obvious changes around notifying webmasters about blocked resources preventing Google from properly crawling your web site in full…
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Google: Panda Has Not Updated Since October 2014
Yesterday in a Google hangout on Google+ with Google’s John Mueller I had to ask John about the whole real-time/instant Panda thing Gary Illyes may or may not have said at SMX West…
Unblocking resources with Webmaster Tools
Webmasters often use linked images, CSS, and JavaScript files in web pages to make them pretty and functional. If these resources are blocked from crawling, then Googlebot can’t use them when it renders those pages for search. Google Webmaster Tools no…
A World Without Links?
Over the last few years the sky, or at least the bottom line, has fallen for many websites and business owners as a result of major algorithmic changes. But that doesn’t necessarily mean pulling the rip cord on all things links.
SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Patrick Pichette, Google’s CFO To Retire
Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement.
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Bing Named NCAA’s Official Bracket Data Partner for March Madness
The search engine will release a data review and a new NCAA bracket-building tool for March Madness.