Domain Stats in Hobo SEO Dashboard in Google Sheets
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance …
The Google HCU Helpful Content Update and Helpfulness
Google’s Helpful Content Updates are a series of algorithm changes designed to ensure search results are more helpful and reliable for users. “It is now part of a “core ranking system that’s assessing helpfulness on all types of aspects.” Danny Sulliva…
Hobo SEO Dashboard – Privacy, Security and Permissions
Disclosure: This post was created by the author using Gemini 2 Pro in a deep co-op examination of the entire code base of Hobo SEO Dashboard in Google Sheets. NOTHING was modified to change Gemini’s opinion. The post was published using Hobo Wp Agent. …
Google Ad Revenue Up 8.5%, Overall Revenue Up 12%
Google reported earnings and their ad revenue is up again year-over-year, with an increase of 8.5%, and overall revenue is also up 12%. I should note, it is down from Q4 because Q4 is always Google’s best performing quarter, which is why you don’t rea…
Google Search Ranking Volatility Heats Up April 22-23
Over the past few days, I’ve noticed signs of increased Google Search ranking volatility. I held off reporting on it until now because I wanted to see how things settled, but it does seem like Google is testing ranking algorithm updates, on and off, ov…
Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process
Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to “help you better understand, prioritize, and resolve your issues.”
Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible
Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEner…
Google Business Profiles Video Interview On Verifications Must Knows
Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also the challenges they have with m…
Google Ads Tree Table Reports View
Google Ads is rolling out a new way to view some of your reports in a tree table view. “Instead of flat tables, you now get a hierarchical layout where dimensions are stacked visually,” explained Thomas Eccel who posted about this on LinkedIn.
Google Relaxing Local Service Ads Photo Guidelines After May 22nd
Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if these photos will automatically show up in your Local Service Ads or if you …
Hobo SEO Dashboard – Privacy, Security and Permissions
Disclosure: This post was created by the author using Gemini 2 Pro in a deep co-op examination of the entire code base of Hobo SEO Dashboard in Google Sheets. NOTHING was modified to change Gemini’s opinion. The post was published using Hobo Wp Agent. …
Google Analytics Real Time Reporting Glitching
I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.
Daily Search Forum Recap: April 23, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Overviews hurt click-through rates…
Google Stops Supporting Special Announcement Structured Data On July 31
Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and businesses related to health and safety.
More Studies Show AI Overviews Harm Google Click Through Rates
In February, we covered how Google’s AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data.
Google Posts Go Missing From Local Panels
Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was there, until it wasn’t. Now I see a huge number of complaints…
Google Business Profiles Video Verification Gets Video Previews
Google has added video previews to the video verification within Google Business Profiles. Google’s Lisa Landsman said this will help with “submitting, ensuring clarity and accuracy ‘” saving you valuable time and reducing the need for resubmissions.”
Google Local Service Ads Has New Legal Terms You Must Agree To
Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google Search or Google Maps.
Google Analytics Campaign Data Quality & Attribution Reporting Updates
A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named “Data not available” show up in their GA4 reporting.
The Google HCU Helpful Content Update & Helpfulness
Get Early-Bird Access to the new EEAT tool! Google’s Helpful Content Updates are a series of algorithm changes designed to ensure search results are more helpful and reliable for users. “It is now part of a “core ranking system that’s…