International PPC: How to deal with currency fluctuations
If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you.
The post International PPC: How to deal wit…
Okay, now Google’s Artificial Intelligence Division is just showing off
One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they just might answer back.
A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers.
The post A century of celebrating Mom: smart ad strategies for the mother of all holidays appe…
Remembering Klout: how ‘influence’ has changed over the years
It may not be easy to consider yourself a social influencer, but this makes it more challenging, and usually more rewarding.
Google adds share feature to Knowledge Graph panel
Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more.
The post Google adds share feature to Knowledge Graph panel appeared first on Search Engine Land.
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Google AMP listings feature live In 12 countries
The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US.
The post Google AMP listings feature live In 12 countries appeared first on Search Engine Land.
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Is a brutal approach to content migration best for SEO?
This is certainly a hardcore approach to a site redesign, but it makes sense. Everybody involved will understand that it’s not just the design that is being overhauled, but the content too.
SearchCap: Google image saving, link building outreach & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google image saving, link building outreach & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro
Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning….
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The real impact of Google’s new paid search ad layout on organic search
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
The post The real impact of Google’s new paid search ad layout on organic search appeared first on…
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Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side.
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for ‘near me’ micro-moments.
Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
The post Manual link building’s 7 worst outreach offenses appeared first on Search Engine Land.
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2016 guide to free online SEO training courses
All of the SEO knowledge with NONE of the expense.
Google Analytics Tests Lifetime Value Report
Google Analytics has added a new report to some analytics users reports named the Lifetime Value report. The Lifetime Value report shows the value of your different users acquired through different channels…
Yahoo Taking Bids To Sell All Or Parts Of Company
Wall Street Journal reports Yahoo has set a deadline for when all bids need to be submitted to Yahoo for selling all or parts of the company. The deadline is April 11th…
Google: isSimilarTo Not Similar To Canonicals
All of you know what a canonical does, right? It basically is a 301 redirect designed for spiders only – more on that over here. But many of you do not know…
Signs Of A Google Update; Not Sure If It Is Penguin…
I am seeing some early signals within the community that there is a potential Google update being pushed out. It is really early. It might be some limited Google test, which they are constantly doing or really early signs of a Penguin update…
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Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age.
Google images can now be saved on desktop & accessed via a mobile device
After launching the image-saving feature on mobile last November, Google now lets logged-in users save images on desktop.
The post Google images can now be saved on desktop & accessed via a mobile device appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.