Google Maps Testing Local Finder Ads
Seems Google is now testing ads in the Google Maps local finder search results. There are several people on Twitter reporting it now.
Here are screen shots of the ads in the Google local finder results:
There is a lot of chatter now out in the…
Forecast says SEO-related spending will be worth $80 billion by 2020
Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising.
The post Forecast says SEO-related spending will be worth $80 billion by 2020 appeared first on Search Engine Land.
Please visit Search Engine…
Helping webmasters re-secure their sites
(Cross-posted from the Google Security Blog.)
Every week, over 10 million users encounter harmful websites that deliver malware and scams. Many of these sites are compromised personal blogs or small business pages that have fallen victim due to a weak password or outdated software. Safe Browsing and Google Search protect visitors from dangerous content by displaying browser warnings and labeling search results with ‘this site may harm your computer’. While this helps keep users safe in the moment, the compromised site remains a problem that needs to be fixed.
Unfortunately, many webmasters for compromised sites are unaware anything is amiss. Worse yet, even when they learn of an incident, they may lack the security expertise to take action and address the root cause of compromise. Quoting one webmaster from a survey we conducted, “our daily and weekly backups were both infected” and even after seeking the help of a specialist, after “lots of wasted hours/days” the webmaster abandoned all attempts to restore the site and instead refocused his efforts on “rebuilding the site from scratch”.
In order to find the best way to help webmasters clean-up from compromise, we recently teamed up with the University of California, Berkeley to explore how to quickly contact webmasters and expedite recovery while minimizing the distress involved. We’ve summarized our key lessons below. The full study, which you can read here, was recently presented at the International World Wide Web Conference.
When Google works directly with webmasters during critical moments like security breaches, we can help 75% of webmasters re-secure their content. The whole process takes a median of 3 days. This is a better experience for webmasters and their audience.
How many sites get compromised?
Over the last year Google detected nearly 800,000 compromised websites—roughly 16,500 new sites every week from around the globe. Visitors to these sites are exposed to low-quality scam content and malware via drive-by downloads. While browser and search warnings help protect visitors from harm, these warnings can at times feel punitive to webmasters who learn only after-the-fact that their site was compromised. To balance the safety of our users with the experience of webmasters, we set out to find the best approach to help webmasters recover from security breaches and ultimately reconnect websites with their audience.
Finding the most effective ways to aid webmaster
- Getting in touch with webmasters: One of the hardest steps on the road to recovery is first getting in contact with webmasters. We tried three notification channels: email, browser warnings, and search warnings. For webmasters who proactively registered their site with Search Console, we found that email communication led to 75% of webmasters re-securing their pages. When we didn’t know a webmaster’s email address, browser warnings and search warnings helped 54% and 43% of sites clean up respectively.
- Providing tips on cleaning up harmful content: Attackers rely on hidden files, easy-to-miss redirects, and remote inclusions to serve scams and malware. This makes clean-up increasingly tricky. When we emailed webmasters, we included tips and samples of exactly which pages contained harmful content. This, combined with expedited notification, helped webmasters clean up 62% faster compared to no tips—usually within 3 days.
- Making sure sites stay clean: Once a site is no longer serving harmful content, it’s important to make sure attackers don’t reassert control. We monitored recently cleaned websites and found 12% were compromised again in 30 days. This illustrates the challenge involved in identifying the root cause of a breach versus dealing with the side-effects.
Posted by Kurt Thomas and Yuan Niu, Spam & Abuse Research
Thinking smarter: Take your SEO work to the next level
Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication.
The post Thinking smarter: Take your SEO work to the next level appeared first on Search Engine Land.
Pl…
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition.
As search changes, Google changes
Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up?
The post As search changes, Google changes appeared first on S…
24 key skills for SEO professionals (and wannabes) in 2016
There are lots of different roles within search, and as such, the industry welcomes people with a variety of different skillsets. I thought I’d explore this in a little more detail, for anybody looking to forge a career in search.
Should Google Penalized Google Play Podcasts For Link Schemes?
Google’s linking guidelines are pretty clear where it says “the following are examples of link schemes which can negatively impact a site’s ranking in search results.” They include “large-scale article marketing or guest posting campaigns with keyword…
Want AMP Pages In Google? Disable New Relic
New Relic is a software service that helps you manage your cloud environment, I use it here for this server and for many of our cloud servers on AWS and RackSpace. But we recently reenabled it for this site and when we did, the AMP errors on this sit…
Google Testing Trending In Search Auto-Complete
This is an interesting one, Google is always testing features and it seems I missed this back in late January. But Google is testing one where the auto-complete feature is showing you trending searches, as opposed to just ordinary most common searches…
Sites Registered In Google Search Console Are Much More Likely To Fix Compromised Sites
Google published on the Google research blog an interesting stat. If you register your site with the Google Search Console and you are hacked…
Insights on digital leadership & transformation from last week’s #ClickZChat
This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.
Bing Shopping Campaigns now out of beta in UK
Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support.
The post Bing Shopping Campaigns now out of beta in UK appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Fully Turns Off Feed To Toolbar PageRank
As we reported early last month, Google began officially killing off toolbar PageRank. It started on March 7 2016 but it officially ended this past Friday, April 15, 2016.
Any last remanent of Toolbar PageRank was officially shut off by Google…
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Keywords Label Field Now In Google AdWords Report Editor
Jon Diorio, a Google AdWords Product Manager, shared on Google+ that they have added the keywords label field to the AdWords report editor.
He said on Google+…
Google’s John Mueller Addresses Zombie Traffic Phenomenon
Last week we covered our continued coverage of the Google Zombie traffic only because there seemed to be a spike in the conversation around that topic in the past week or so…
Google: Pages Move Around In Shards Very Slowly
Most SEOs know that Google’s database structure for storing content in their index is in shards. A database shard is a horizontal partition of data in a database or search engine. Each individual partition is referred to as a shard or database shard…..
