Live blog: Google Performance Summit, with new AdWords & Analytics announcements
Google’s annual event for AdWords and Google Analytics customers will open with news about coming features and plans for the rest of the year.
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Tie your web, and mobile properties together in Search Console, plus three more recent changes
Since writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since released a few updates to make webmasters lives a darn sight easier.
5 essential skills that great link builders know
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.
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Competitive threats to Google, and what they mean for you
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
The post Competitive threats to Google, and what they mean for you appear…
What people search for: most popular trends, keywords, topics
People love using search engines, but what do they search for? Here are the best ways to discover the most popular topics, keywords and trending stories.
5 common digital marketing mistakes (and how to fix them)
Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this…
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SearchCap: Google Search Analytics sets, AdWords updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Don’t miss out saving $200 on SocialPro. Rates go up this Saturday!
Start off your Memorial Day weekend right by locking in low rates for SocialPro. Excited to find out more? Keep reading to find out the cutting-edge tactics, quality content and networking that is in store for you. Then register now to save $200 off conference passes!
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Google Search Console Search Analytics Let’s You Combine Properties Into Sets
Six months ago, we reported that Google was working on letting you combine your Google Search Console properties into “sets.” Well…
Google Updates Bulk Upload Addresses Global Format Requirements
Last week, Google has updated the address formats used for bulk uploads of your Google local listings. Google called this “improve data for your worldwide locations by following the new address guidelines and sample spreadsheet…
Goodbye Content Keywords Report In The Google Search Console
Google’s John Mueller said in a Google+ Friday morning that Google is likely going to kill off the Content Keywords report in the Google Search Console. He said this at the 32 minute mark citing it causes confusion around how Google ranks pages and t…
Google: It’s Rare I’d Recommend You Start A New Site After A Penalty
We’ve covered Google giving webmasters advice after being hit by a penalty to start a new web site several times here. But John Mueller of Google said on that Google+ Friday morning hangout that “I’d say it is really rare that I’d recommend that peop…
Google Testing Shadow Effect On Star For Local Reviews
Brian Barwig spotted a subtle test in the Google search results where Google was adding a shaded…
State of video advertising report: what are the most tolerable ad formats?
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.
Google to announce AdWords news & updates Tuesday
Event will include a demo of the new AdWords interface and other announcements.
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Local SEO doesn’t happen in a vacuum
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.
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New Evidence: Does Google Count Anchor Text In Internal Links? Part 1
Last week I looked into if Google counts keywords in URLs to influence rankings for specific keywords and how I was investigating this. The video above, from quite some time ago now (OCT 2015), is John Meuller talking about ‘Internal Links’ and their influence on Google SERPS. we do use internal links to better understand the […]
Read the full article here New Evidence: Does Google Count Anchor Text In Internal Links? Part 1
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5 brilliant headline hacks for crazy high organic click-through rates
Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
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10 tips for building a local brand that will boost your local search ranking
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local brandin…
Five SEM trends ecommerce retailers should expect for the rest of 2016
With the web changing constantly and new developments arriving daily, what will retailers need to keep their eye on if they are to stay in the game for the rest of the year?