Semrush launches official connector for Claude
Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use Semrush marketing and search data directly within Claude conversations. Users no longer need to export data from Semrush and manually upload it this connector eliminates that extra step. How does it work? Once the connector […]
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Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads carousel within the content itself, in addition to the ad unit at the bottom of the page. This looks new, since Google previously only showed ads at the bottom of AI Mode responses. […]
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Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads carousel within the content itself, in addition to the ad unit at the bottom of the page. This looks new, since Google previously only showed ads at the bottom of AI Mode responses. […]
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Google launches three new travel features in AI Mode
Google has launched three new features for travel planning and booking within AI Mode. Google shared these updates through a blog post. Here are the new features Google has added to AI Mode for travel planning: 1. Flight price tracking in AI Mode Google Flights’ price tracking feature is now available directly within AI Mode […]
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Google Won’t Enforce Its Site Reputation Policy Manual Actions In Europe
Google announced it will not enforce manual actions under the site reputation abuse policy in the European Economic Area (EEA) due to a mandate set by the European Commission, effective August 30, 2026. Google said searchers in the EEA will not benefit…
Update to the Site Reputation Policy
In 2024, we
introduced our site reputation policy
to stop a practice where third-party content is published on a trusted website just to exploit that
site’s good reputation to rank higher in Search. This practice hurts search quality, and creates a
bad experience for users.
100+ Best Free SEO Tools in 2026: actually free options
Search Engine Watch published its first major free SEO tools roundup in 2013. We returned to the subject in 2016 with a list built from recommendations supplied by SEW readers and experienced search professionals. A decade later, the problem is no longer finding SEO tools. It is working out which ones are still useful, which […]
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Study: AI Declined to Answer Prompts About Our Brand 31% of the Time (But Got Our Info Mostly Right When It Answered)
TL;DR
We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — and whether the info was accurate
Of the 6 AI platforms we tracked, they aver…
IRS Website Drops Heavily In Google Search
Over the past few days, the IRS website (and other government sites) has tanked within Google’s search results. My gut feeling is that the federal government implemented some bot-blocking that was too aggressive and blocked Google, among others, result…
How to use Bing Webmaster Tools Keyword Research feature
Bing has its own version of Search Console, which has recently been enriched with interesting features. We’ve reviewed the AI Performance report, which we found quite useful, and now we’re exploring ways to make the most of the Keyword Research feature. Let’s go! First of all, we’re assuming you’ve already set up Bing Webmaster Tools […]
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Google AI Mode Adds Flight Price Tracking, Mile Rates & Hotel Booking
Google is rolling out three new travel features within AI Mode in Google Search. These features include track flight prices, view points or miles rates, and book hotels directly within AI Mode, through your conversational search.
5 best Google Ads conferences worth the investment in 2026 and 2027
It is surprisingly difficult to find a serious Google Ads conference. Search for one and you will meet the usual conference-list problem: general marketing expos with one paid-search session, event pages still promoting last year’s date, and roundups that treat a platform keynote, a 200-person practitioner conference and a 40,000-person trade show as if they […]
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Bing Tests Renaming Copilot Search Answer To AI Overviews
Microsoft is testing renaming the Copilot Search AI answer box at the top of the Bing Search results to AI Overviews. That is the name Google uses for its AI answer results in Google Search. Microsoft is still placing the Copilot logo with the box but…
Google Ask Advisor Soon To Get Shared Memory Across Tools
Google posted on X that Ask Advisor, which is in Google Ads, Google Analytics, Google Merchant Center and more Google tools, will soon “maintain shared memory across your Google marketing tools.” When this rolls out, when you ask a question on Google A…
Microsoft Advertising Search Term Landing Page Report For AI Max
Microsoft Advertising, with the release of AI Max globally, has rolled out a new Search term landing page reporting template. This report gives advertisers “full insights into all parts of AI Max’s performance,” said Navah Hopkins, the Microsoft Ads L…
Google Ads Tests Swipeable Categories For Sponsored Results Again
Google is testing once again testing swipeable Google Ads sponsored results, where you can swipe a carousel of categories to potentially change the sponsored results listed below. We saw this for shopping ads in October 2024 and Google has continued to…
OpenAI Pins Shopping To ChatGPT Sidebar
OpenAI has pinned the Shopping tab to the left sidebar on ChatGPT. Clicking on it takes you to a landing page and a dedicated search page focused on shopping.
Google Ads New Troubleshoot Performance Fluctuations & Changes
Google Ads has released several new “Troubleshoot performance fluctuations and changes” across Google Ads, Performance Max, Search campaigns, Display, video, shopping, app, and more. At least I think these documents are new based on my tools, but the W…
Google AI Mode tests sign-in popup within content
Google AI Mode is testing a new popup that appears between content, prompting users to “Sign in to save your favorite SEO tools and track your website optimization.” This showed up when searching for SEO tools. This looks like Google’s way of encouraging users to sign in for a more personalized experience. This is new […]
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Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new tab-style headers appearing under the sponsored results section. Here is a screenshot of this. When users switch between these tabs, they see different sets of results. This can benefit users by making it […]
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